Group members

Dania Khawar

Warda Khawar

Cross

Cultura

l Lite

racy

in Inte

rnatio

nal

Business

 Cross cultural literacy

Cross cultural literacy is understanding that how the culture across and within nations affect the international business.

Mc Donald’s

Introduction

Background

Values and mission

• BRAND MISSION To be our customers' favorite place

and way to eat.

• BRAND PROMISE To provide Simple Easy Enjoyment to

every customer at every visit.

Cross cultural lit

eracy and Mc

Donald’s

Tailoring menus to different

countries

Example of India

Other countries

Germany

  CANADA

JAPAN

NORWAY

CHILE

COSTA RICA

GREECE

HONG KONG

• Cross cultural literacy in marketing:

• TV commercials in different countries• The “price” factor of mc Donald’s• in India the burger’s price starts from

just RS 20

• Cross cultural literacy in Language

• important element of culture

• menus in the local language for example in Saudi Arabia, Thailand and Greece.

• Greeting

• Layout and environment• same layout and environmentself serviceplay land

• Quality• Thus the chicken burger would taste

the same in Pakistan as it tastes n UK

Cross cultural literacy in Kitchen design

• flexible kitchen design

• “flexible operating platform”

• tilapia sandwich, mc Roasters, salmon with lemon and dill sauce and ‘Flautas’

Cross cultural literacy in Legislation

• governmental rules and regulations

• the governmental policies

• carry out their operations according to the laws of each country

Cross cultural literacy in Charity programs:

• Global programs The Ronald McDonald House Charities Charity to put smiles on children’s faces

Rest of the charity programs are tailored according to the particular needs of a given country.

Cross cultural literacy in Gestures

• The symbolic clown that is well known to every person is not the same in every country

• Mc Donald’s cross cultural literacy has gone to such an extent that that clown’s gestures and postures portray the cultures of different countries.

Conclusion:

Cross cultural literacy is very important for every international organization that wants to be successful in its business.

Mc Donald's has achieved this level of success mainly because of its excellent cross cultural literacy.

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