CROSS CULTURAL DYNAMICS

- JB Jacob

School of Management Studies, CUSAT

Concept of culture

According to Hall (1959) culture is the pattern of taken for granted assumptions about how a given collection of people should think, act, and feel as they go about their daily affairs.

Hofstede (1991) describes that culture as “Collective programming of the mind which distinguishes the members of one group or category of people from another”.

There is a diffuse range of elements involved in cultural programming:

Language-both verbal and non-verbal Economics

Religion Politics Social institutions; family structure Values Attitude Manners Customs Education

How Organizational culture form:

Cross-Cultural

Definition: Cross-Cultural Interacting with and or comparing two or more cultures, and understanding their values, beliefs, and norms.

Cultural differences

Cross culture means the behaviour of people in organizations located in cultures and nations around the world. It focuses on the description of organizational behaviour within countries and cultures, on the comparison of organizational behaviour across counties and cultures and perhaps most importantly, on the interaction of peoples from different countries working within the same organization or within the same work environment.

Cross culture

Aims and objectives of cross-cultural study

1) cross-cultural study helps to understand the systematic co-variation between cultural and bahavioural variables

2) cross-cultural study can also reveal the total range of the board variability and every possible difference which exists in human social behaviour

Ways to Change Organizational Culture Education/share knowledge Speak up Healthy staff/heal individual wounds Be passionate Management training Advance career Role modeling Build trust, team, support Process improvement Listen Rebel

Thank you