Creativity

NorHashim Abu SamahLecturer in Technopreneurship

SPACE, UTM

What is Creativity?

• Creativity is the ability to see the same things as everyone else but think something different.

• Creativity involves the translation of our unique gifts and talents into something that is both new and useful.

• Creativity is an important element in finding new ways to do old things and ways to do things yet undone.

Definition (wikipedia)

• Creativity is a mental and social process involving the discovery of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts.

Components of creativity

• Knowledge – all the relevant understanding an individual bring to bear on a creative effort.

• Creative thinking – related to how people approach problem and depends on personality and thinking or work style.

• Motivation – generally accepted as a key to creative production, and the most important are intrinsic passion and interest in the work itself.

Components of Creativity

Creative Thinking

• Creative Thinking refers to the ability to form new combinations of ideas to fulfil a need, or to get original or otherwise appropriate results by the criteria of the domain in question.

http://www.adprima.com/thinkskl.htm

The Occurrence of Creativity

• When creativity emerges, it often occurs in the form of an intuitive flash of insight.

• It is usually just the complete idea that is revealed. Equations, testing, and analysis come much later.

Barriers to Creativity

• Self-constraining beliefs – the participant makes the problem more difficult by assuming certain constraining conditions that do not exist.

• Fears, beliefs, and stresses – people that fear criticism or have strong beliefs may have limited ability to be “free” and creative.

• Routines and rigidity – this may inhibit the information gathering, interactions, and incubation of thought that leads to creativity.

What is an Illusion?

il·lu·sion (-lzhn) noun1. a. An erroneous perception of reality. b. An erroneous concept or belief.2. The condition of being deceived by a false perception or belief.3. Something, such as a fantastic plan or desire, that causes an

erroneous belief or perception.4. Illusionism in art.

• Latin root of illusion is illudere which means “to mock”• Optical illusions mock our trust in our senses• Suggest that the eye is not a passive camera; rather, perception is an active process that takes place in the brain and is not directly predictable from simple knowledge of physical relationships

Ambiguous Figures

10

Face or Vase?Face or Vase?

Multiple Figures

Multiple Figures

Ambiguous Figures

Possible views:

• Cube with corner missing

• Box in corner of room

• Small cube infront of large cube

3 in 1 Illusion3 in 1 Illusion

Example of Creative Products

Example of Creative Products

BUG THEME

This dual-outlet compact charging station for electric vehicles connects to the electrical grid, providing a much-needed infrastructure for these alternative-fuel vehicles. In addition, the compact connector makes for an approachable experience for all users.

Creative Products

The LiftPod is a personal, portable aerial work platform designed as an alternative to ladders. Powered by any standard 18-volt cordless drill or an optional power pack, the LiftPod gives users a 360-degree range of motion at a working height of up to 14 feet. It can be assembled by one person in less than 30 seconds, and because of its light weight, it can be moved around a job site by a single person.

Creative Product

This performance basketball shoe is made from manufacturing waste. It incorporates leftover materials—leather and synthetic leather, foam, and rubber—into new shoes without sacrificing any of the performance aspects that come from shoes made from virgin materials.

Creative Product

Bike lanes have proven to be an effective method of protecting cyclists on congested roads, yet they can be prohibitively expensive to install. LightLane provides an alternative. Using a laser, a rider projects a crisply defined virtual bike lane onto the pavement, giving drivers a familiar boundary to avoid. With this wider margin of safety, bikers will regain their confidence to ride at night, making the bicycle a more viable commuting alternative.

Creative Product

This jacket also features a vest that a wearer can inflate via a small tube for extra warmth: Inflation provides a six-degree increase in temperature. Alternatively, deflate and detach the vest and wear the outer jacket on its own.

Creative Product

Teneo is a storage system for everything that doesn't fit on your computer: books, papers, files, other technology devices, personal items. The system's 20 parts can be combined to make more than 80 products, including credenzas, easels, lecterns, book and project carts, and supply islands.

Creative Product

The UK Folding Plug transforms from a bulky three-pin plug into a portable, hassle-free plug ideal for people on the go. When not in use, it is a 10 mm-thick flat object.

Creative Product

The Structural Economic Expansion in Detroit (SEED) mass transit system is an easily expandable, two-level, elevated mag-lev system meant to connect Detroit with the surrounding economies in Pontiac and Ann Arbor. The system was designed to revitalize the city of Detroit, reduce urban sprawl, and create tightly organized communities around the transit stops.

Creative Product

Amphibious Sport Aircraft

Creative Product

Stacket

Creative Product

Creative Product

Quará Hanger

Creative Product

Ridgid SmartCart Wet Dry Vacuum Cleaner

Creative Product

HammerHead Auto-Hammer

Creative Product

Grip Rake

Creative Product

eROCKIT

Creative Product

Microsoft Arc Notebook Mouse

Creative Product

Perkins/APH Mechanical Braille Writer

Creative Product

Rescue Stick is a baton-shaped, portable life-saving device that provides flotation assistance to a person at risk of drowning. Once it touches water, dissolvable string bundles trigger the inflation of a large horseshoe-shaped tube. While much rescue equipment can be too big to throw accurately, Rescue Stick can be easily used by anyone.

Creative Product

Childbirth Assistance Outside Hospitals

This concept was designed to aid women and midwives with childbirth in developing countries, where equipment and sterilization are often lacking. Upon opening the sealed container, the user can have access to sterilized supplies in the sequence of their use: a mat, a lab coat for the midwife, cloths, and a baby sling.

Creative Product

Cold Chain Immunization ContainerThe Cold Chain Immunization Container was designed for health and relief organizations such as UNICEF and Doctors Without Borders, working in remote locations in the developing world. It uses a thermoelectric conduction system to keep immunization vials cold to protect their effectiveness. The vials are dispensed individually without the need to open the container.

Creative Product

The Haptic Reader helps blind people to read non-Braille books. When you place it on the page of a book, it scans the letters on the page. The letters are converted to Braille characters, which appear on the surface of the device. The text can also be converted to voice, which is played through the embedded speaker.

Creative Product

The Bell concept helps blind people to pour themselves a drink, safely and without spilling. Users can choose from three different fill levels on the handle. When filling the cup, the sensor chimes to indicate when to stop pouring.

Creative Product

IN newspaper

IN is a new kind of newspaper that combines a flexible display and WiFi technology. Place the device in its cradle before bed, set the embedded alarm, and wake up to an updated feed of news.

Being creative is the ability to think outside the box.