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Creativity - The Next Big Thing
Creativity - The Next Big Thing
During the last decade more and more emphasis has been placed on creativity, ideas and innovation as the key source of business survival - and success
Why?
“The inescapable conclusion I have reached by studying a large number of companies in many parts of the world is that the truly excellent are those who have consciously learned how to harness creative ideas from within the firm and from the external environment and at the same time managed the firm’s innovation in a systematic way”.
Simon Majaro
3 factors behind this development
(1) Hypercompetition
“Most companies have now reached the point of diminishing returns in their incremental improvement programmes”
Gary Hamel
3 factors behind this development
(i) Hypercompetition
“Radical non-linear innovation is the only way to escape the ruthless hypercompetition that has been hammering down
margins in industry after industry”
Gary Hamel
3 factors behind this development
(ii) The Age of Aquarius
“The gift of insight of making imaginative new connections - once the speciality of the lucky few - is there now for anyone willing to persist, exploit or explore”
Marilyn Ferguson
3 factors behind this development
(ii) The Age of Aquarius
We now have a better idea of how the brain works:
Right Hand Side Left Hand SideRhythm LogicMusic ReasoningImagination NumeracyImagery AnalysisColours DigitalShape Recognition LanguageDay Dreaming Linearity
3 factors behind this development
(iii) Post Modernism
“A degree of scepticism with rational planning has now become commonplace.”
Flux, Flow, Fragmentation
3 factors behind this development
(iii) Post Modernism
“For this very reason, it is not surprising to see leading edge management theorists and practitioners move away from over reliance on insights from natural and social scientism and increasingly seek to recapture insights from literature and the humanities”
Dr. Charles Carroll
Summary
Hypercompetition We must become more creative
The Age of Aquarius We can become more creative
Post Modernism We are more creative
Can we become more creative?
“We believe creativity is the birthright of all men and women. All of us have wings but some of us don’t know why, we have forgotten how to fly”
The Breakthrough Group
How to enhance creativity in a business
(i) Domain Skills
The myth of the “eureka” factor
Creativity does not happen because you decide to take a bath or sit under an apple tree.
How to enhance creativity in a business
(ii) Techniques for improving creativity
There are useful well documented techniques but - beware of over reliance on brainstorming
The evidence from science suggests that business people must be insane to use brainstorming groups”
Business Strategy Review 2000
How to enhance creativity in a business
(iii) Creating and maintaining the environment
Open to new ideas - new ways of thinking
Allow time for consideration
Continuous initiatives
The New Emphasis on Creativity
An opportunity for Ireland?
The brand image of a country is no different to that of a product or service - but it is much more difficult to manage.
Brand images of countries exist, whether we like it or not.
America - Freedom
France - Chic
Britain - Tradition
Ireland - Conviviality
1960’s - Location
1980’s - Education
2000 - Creativity?
1970’s - Profitability
Ireland as an Investment Location
Spain - Everything under the sun
Ireland - The Young Europeans
Managed Country Brands
Support arguments for ‘Creativity’ Branding
(i) Ireland does appear to ‘punch above it’s weight’ in some areas of the creative arts - music, literature
(ii) Widespread perception of being good communicators.
The Irish Mind
“From the earliest times, the Irish remained free in significant measure from the linear logic of Greco-Roman culture which dominated most of western Europe”
Richard Kearney
The Irish Mind
John Scottus Eriugena
Edmund Burke
Bishop George Berkeley
James Joyce
The Irish Mind
Edmund Burke
“The form of rationalism he most deplored was that scientific logo centrism which sacrificed the rich multiplicity of human existence to the abstract systematisations of cold cut and dried ideology”
The Irish Mind
Eriugena Berkeley
“It is a curious if much neglected fact that two of Ireland’s most reputed thinkers in the ninth century and in the eighteenth, reacted against the mainstream logo centric philosophies of their time in an effort to espouse heterodox currents of thought.”
The Irish Mind
“In contradistinction to the orthodox dualistic logic of either/or the Irish Mind may be seen to favour a more dialectical logic of both/and: an intellectual ability to hold the traditional oppositions of classical reason together in creative confluence”
The Irish
The first post moderns
INVEST IN IRELAND TO ENSURE THAT YOUR BUSINESS IS EQUIPPED FOR TODAY’S ONLY COMPETITIVE ADVANTAGE -CREATIVITY AND INNOVATION.
What needs to be done
(i) Formal recognition of the advantages of branding Ireland for ‘creativity’
(ii) Creativity improvement techniques to be included in the school curriculum
(iii) All businesses to be encouraged to introduce creativity and innovation initiatives
(iv) Renewed support for the Arts Council
