Creative Toolkit 2019 - NHS Lothian · The Royal Hospital for Sick Children (Sciennes Road, Edinburgh) is closing its doors to patients on Tuesday 9 July 2019 and is transferring

Creative Toolkit 2019www.nhslothian.scot.nhs.uk/newchaptersbegin


An exciting new chapter in the proud histories of the Royal Hospital for Sick Children and the Department of Clinical Neurosciences will begin in July 2019 when services move to a purpose–built home at Little France, Edinburgh.

The stunning new world-class £150 million Royal Hospital for Children and Young People and Department of Clinical Neurosciences is located next to the Royal Infirmary of Edinburgh on the Edinburgh BioQuarter campus, Little France, on the south side of Edinbugh.

From July 2019, it will deliver local, regional and national services in some of the most modern and best designed healthcare facilities in the world. The new building is connected to the Royal Infirmary of Edinburgh. Locating paediatric care, specialist neonatal care, neurosciences and both Emergency Departments on one site reduces the need for emergency hospital transfers between hospitals, and ensures that our teams can share expertise for the benefit of all our patients.

These moves come with excitement and anticipation as they are taking place later than originally planned. We hope you agree that it has been worth the wait.

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WHAT’S HAPPENING?The Royal Hospital for Sick Children, Edinburgh (including the Emergency Department) closes its doors to patients on Tuesday 9 July 2019.

If a child (up to 16 years) that you care for requires emergency treatment from 8am on 9 July 2019, you must go to the new hospital next to the Royal Infirmary of Edinburgh, Little France.

WHEN IS THIS HAPPENING?The transfer of patients and hospital equipment from the existing hospitals to the new building starts on Friday 5 July and continues until Monday 15 July 2019.

Most patients will be transferred by ambulance and accompanied by a member of staff.

WHY ARE YOU TELLING ME?To help these moves run as smoothly as possible and to prevent anyone turning up at the existing Emergency Department, after it closes at 8am on Tuesday 9 July 2019, the New Chapters Begin Campaign will run between 28 May 2019 to 18 August 2019. It invites everyone in Edinburgh, East Lothian, West Lothian and Midlothian, Scottish Health Boards, Scottish Government, Integrated Joint Health and Social Care Partnerships, Local Authorities, Schools, Nurseries, Community groups, Partnered Charities, Pharmacies, GP Practices, Dental Practices and Opticians, to share the moving dates with their own audiences through their own channels.

THE ASKGetting involved couldn’t be easier.

This is the New Chapters Begin Campaign Digital Toolkit and it contains everything you need to get involved and support this hospital move.

We have put together a few handy tools, including promotional wording, sample social media posts and developed campaign assets, so you can help us achieve our ambition to reach every family accessing our services at least once before the moves happen.

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THE CREATIVEA selection of creative applications are shown below to highlight the flexibility of the campaign and its assets.

Poster example

Royal Hospital for Children and Young People

Department of Clinical Neurosciences

Child and Adolescent Mental Health Services

ESSENTIAL NHS INFORMATION ABOUT HOSPITAL MOVES AFFECTING YOU

The Royal Hospital for Sick Children, Edinburgh (including the Emergency Department) closes its doors to patients at 8am on Tuesday 9 July 2019.

If a child (up to 16 years) that you care for requires emergency treatment from 8am on 9 July, you must go to the new hospital next to the Royal Infirmary of Edinburgh at Little France.

The Royal Hospital for Sick Children is moving emergency and planned care services to their new home next to the Royal Infirmary of Edinburgh, Little France, Edinburgh. Child and Adolescent Mental Health Day Service and the Inpatient Unit are included as part of these moves.The Royal Hospital for Sick Children (Sciennes Road, Edinburgh) is closing its doors to patients on Tuesday 9 July 2019 and is transferring all services to the Royal Hospital for Children and Young People, Edinburgh.

Child and Adolescent Mental Health Services (CAMHS) Day Service and Inpatients Unit are transferring by Monday 15 July 2019.

All of these services will be located at:

50 Little France Crescent, Edinburgh, EH16 4SF Telephone Number: 0131 536 1000

For more information visit www.nhslothian.scot.nhs.uk/NewChaptersBegin

Web banner Banner

Social Media Graphic

Logo

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A range of assets are available to download at: www.nhslothian.scot.nhs.uk/NewChaptersBegin/DigitalAssets

> FACEBOOK COVER > WEB IMAGE

> TWITTER COVER

> WEB / INTRANET BANNER > SOCIAL MEDIA IMAGE

> POSTER PHCYP > POSTER DCN

> MAILER > EMAIL SIGNATURE

> VIDEO INFORMATION SCREEN

Individual assets are available. These include:

1. New Chapters Begin logo. Click each to download.

2. NHS Lothian Logo. Click to download.

3. New Chapters Begin in July 2019 (outlined text). If you are typing the call to action to visit the migration dates, ensure you use the words ‘To find out when a department is moving visit‘ before the URL.

If the size you require is unavailable, a small range of individual component files are at your disposal. These files, coupled with the help of this guide, will allow you to create your own campaign graphic for use on social media or print.

Royal hospital for childeren and young people







The Royal Hospital for Sick Children, Edinburgh (including the Emergency Department) closes its doors to patients at 8am on Tuesday 9 July 2019.


The Royal Hospital for Sick Children is moving emergency and planned care services to their new home next to the Royal Infirmary of Edinburgh, Little France, Edinburgh. Child and Adolescent Mental Health Day Service and the Inpatient Unit are included as part of these moves.The Royal Hospital for Sick Children (Sciennes Road, Edinburgh) is closing its doors to patients on Tuesday 9 July 2019 and is transferring all services to the Royal Hospital for Children and Young People, Edinburgh.

Child and Adolescent Mental Health Services (CAMHS) Day Service and Inpatients Unit are transferring by Monday 15 July 2019.

All of these services will be located at:

50 Little France Crescent, Edinburgh, EH16 4TJ Telephone Number: 0131 536 1000


The Department of Clinical Neurosciences is moving services to its new home next to the Royal Infirmary of Edinburgh, Little France, Edinburgh. The Department of Clinical Neurosciences is transferring services on Friday 12 July 2019.The new address is: 50 Little France Crescent Edinburgh, EH16 4TJTelephone Number: 0131 536 1000



PARKINGWe encourage patients, staff and visitors to use public transport, whenever possible.

If you do visit the site by car, there are a number of car parks across the Edinburgh BioQuarter campus.

In addition to these car parks, there are dedicated ‘drop off’ spaces near the main entrances.

A limited number of parking spaces close to the hospital are available to book in advance of some planned appointments.

Access to these spaces (known as ‘close proximity parking’) will be granted on the basis of clinical need and therefore cannot be guaranteed. Details on how to book ‘close proximity parking’ spaces will be included in appointment letters.

TO CITY CENTRE

SOUTHBOUND TO

DALKEITH/CITY BYPASS

USE GATE 2 FOR BOTH EMERGENCY DEPARTMENTS


The Royal Hospital for Sick Children, Edinburgh (including the Emergency Department) closes its doors to patients on Tuesday 9 July 2019.


CATERINGPatients, staff and visitors can choose from a range of catering options located in the new hospital.

Opening Times:

Restaurant 7.30am – 7.30pm8.00am – 2.00pm

Monday – Friday Saturday and Sunday

Coffee bar 8.30am – 3.30pm Monday – Friday

Café 7.30am – 4.00pm Monday – Sunday

ECHC shop 7.30am – 6.30pm10am – 3.30pm

Monday – Friday Saturday and Sunday

Vending machines 24 hours

All food for sale will comply with the Healthy Living Plus Award Scheme.

HAND HYGIENEIt is good practice for patients, staff and visitors to apply ‘alcohol hand gel’ before entering ward areas.

If you prefer to wash your hands, you can do this by using the clearly marked wash hand basins provided.

GETTING THEREBus Service There are a number of buses to and from the new hospital. The majority of these buses are provided by Lothian Buses. Buses that regularly run through the campus include: 7, 8, 21, 24, 33, 38, 49 and 400. A Park & Ride is located only two miles away, served by regular buses.

Bus timetables are available through www.lothianbuses.com or download the Transport for Edinburgh app.

KM1156-RHSC DCN 6PP A5 Mailer AW.indd 1-3 07/06/2019 11:55

JULY 2019www.nhslothian.scot.nhs.uk/newchaptersbegin

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THE LOGOThere are three versions of the logo that may be used, depending on application. These can be reproduced in either cyan, white or black. The logo immediately identifies the New Chapter Begins campaign and is our most valuable campaign asset. It is important that our logo is reproduced correctly and consistently at all times as shown below.

Exclusion ZoneAn exclusion zone must be kept around the logo the height of the ‘NEW CHAPTERS’ element as illustrated below. This zone extends outwards from the entire logo. Nothing must interfere with the logo in this area.

The logos must NEVER be stretched horizontally or vertical. (always hold down the shift key whenever resizing).







Standard logo to be used whenever possible.

To be used when the Standard logos text may not be legible, e.g. small portrait layout.

To be used when the context of the information is obvious and the facilities’ names are not necessary.

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COLOURThe colour palette available for use with Proud Histories New Chapters is listed below with the breakdowns for different formats.

WebHex

#009FE3

#EB5C2C

#1C75BC

RGB

R 0G 159B 227

R 235G 92B 44

R 28G 117B 188

WebHex

#00AF9F

#E6007E

#283583

RGB

R 0G 175B 159

R 230G 0B 126

R 40G 53B 131

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FONTSThe following fonts should be used

ITC AVANT GARDE

LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

MEDIUM


BOLD


CONDENSED BOLD


CENTURY GOTHIC

REGULAR


BOLD


ARIAL

REGULAR


BOLD


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SAMPLE COPYFOR WEBSITE/INTRANETAn exciting new chapter in the proud histories of the Royal Hospital for Sick Children and the Department of Clinical Neurosciences will begin in Edinburgh in July 2019, when they move to a purpose-built home at Little France.

The stunning, world-class £150 million Royal Hospital for Sick Children and Department of Clinical Neurosciences is located next to the Royal Infirmary of Edinburgh on the Edinburgh BioQuarter site, Little France, on the south side of Edinburgh.

From 8am on Tuesday 9 July 2019, the new children’s Emergency Department will open. If a child (up to 16 years) that you care for requires emergency treatment, you must go to the new hospital, not the existing one.

The new facilities will deliver local, regional and national services in some of the most modern and best designed healthcare settings in the world. The transfer of patients and equipment from the existing hospitals to the new building starts on Friday 5 July and continues until 15 July. For more information visit www.nhslothian.scot.nhs.uk/newchaptersbegin

SAMPLE SOCIAL MEDIA POSTSAHEAD OF THE MOVE (Before 5 July 2019)

POST ONE Edinburgh is opening a brand new Children’s Hospital with a new Emergency Department on 9 July 2019 at 8am. We hope you don’t need to use it, but if you do, make sure you know where to go. www.nhslothian.scot.nhs.uk/newchaptersbegin @NHS_Lothian

POST TWO New Chapters begin in Edinburgh on Tuesday 9 July 2019. From 8am on that morning the Emergency Department for children up to 16 years old will be found next to the Royal Infirmary of Edinburgh. www.nhslothian.scot.nhs.uk/newchaptersbegin @NHS_Lothian

POST THREEGood luck to the staff and patients involved in the moves of the new Children’s Hospital and Department of Clinical Neurosciences. These are taking place between 5-15 July and the Emergency Department will move on 9 July. www.nhslothian.scot.nhs.uk/newchaptersbegin @NHS_Lothian

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SAMPLE SOCIAL MEDIA POSTSDURING THE MOVE (ON 9 JULY)

POST ONE If you live in Edinburgh or the Lothians and have a child (up to 16) who requires emergency treatment today, make sure you head to the new children’s hospital. www.nhslothian.scot.nhs.uk/newchaptersbegin @NHS_Lothian

POST TWO From 8am this morning (9 July) children in Edinburgh and the Lothians, up to the age of 16, will receive their emergency care from the brand new Emergency Department at the new Royal Hospital for Children and Young People www.nhslothian.scot.nhs.uk/newchaptersbegin @NHS_Lothian

FOLLOWING THE MOVE

POST ONE The new Royal Hospital for Children and Young People, Edinburgh and the Department of Clinical Neurosciences is now open. @NHS_Lothian For more information visit www.nhslothian.scot.nhs.uk/newchaptersbegin @NHS_Lothian

POST TWO Edinburgh has opened a brand new Children’s Hospital with a new Emergency Department. We hope you don’t need to use it, but if you do, make sure you know where to go. www.nhslothian.scot.nhs.uk/newchaptersbegin @NHS_Lothian

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GET INVOLVEDShare the New Chapters Begin campaign with colleagues and patients and families using the tips below.

Share New Chapters Begin assets internally with colleagues by• intranet/hub/orb• Internal e-communications: email, e-newsletter, CEO staff

newsletter, Meeting agenda item.• Display posters in staff canteens, reception and waiting areas.• Change company desktop screen saver• Present the campaign during staff briefing/meetings.• Display email signature at the bottom of emails.• Share We’re moving assets externally with your key stakeholders,

local schools, public transport hubs. • On social media using our suggested wording or by creating

your own posts.• Within newsletters to schools, stakeholders, patients.• Display campaign logo on your website homepage.

CONTACTLynsey Cullen Senior Communications Officer – Capital Planning and Projects NHS Lothian

Tel: 0131 465 5821 [email protected]

Designed by Kenny Marshall Graphic Designer NHS Lothian

Tel: 0131 465 5656 [email protected]

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Creative Toolkit 2019 - NHS Lothian · The Royal Hospital for Sick Children (Sciennes Road, Edinburgh) is closing its doors to patients on Tuesday 9 July 2019 and is transferring