Creation of a Course Facebook Page to Increase Classroom Engagement

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Creation of a Course Facebook Page to Increase Classroom Engagement. Deborah J. Good, Ph.D. Dept. Human Nutrition, Foods, and Exercise Virginia Tech. Facebook is too big to ignore. 1.19 Billion Facebook Users Worldwide Average time spent on Facebook per day is 20 minutes - PowerPoint PPT Presentation


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Creation of a Course Facebook Page to Increase Classroom EngagementDeborah J. Good, Ph.D.Dept. Human Nutrition, Foods, and ExerciseVirginia TechFacebook is too big to ignore1.19 Billion Facebook Users Worldwide Average time spent on Facebook per day is 20 minutes34% of Facebook users are aged 18-29November 2013 Facebook data

Students use Facebook during class time (among other things)Visually observed students during lecture14 Facebook10 email13 other (Pinterest, shopping, news, Scholar, pictures, non-class documents, weather)11 talking6 texting

Course Description and Methods

Metabolic Nutrition-HNFE 3026Junior/Senior Level CourseRequired for Human Nutrition, Foods and Exercise majors.Approximately 230-240 students per yearMethodologyPre-survey on Facebook page interestFacebook metricsPost-survey on Facebook page usagePre-Survey DataFacebook page interest

88% interested in a page21% stated they would post

5Metabolic Nutrition Facebook Page

170 joined the page initially (69.4%)An average of 162 students during the course were membersNo grade difference in students who joined versus those that did not

Post-survey dataFacebook Membership

Facebook Page EngagementViewing posts

Facebook Page EngagementLikes, Shares, Comments on posts

Facebook EngagementFacebook Statistics

Post-Survey DataEngagement

Post-Survey DataSelected Student Comments-PositiveI think it added to the course by referencing real life examples and making the material we were learning applicable to everyday life ( like the Kevin Ware story) Yes it was enjoyable. Helped to remind me while I was on facebook that I need to study for class. Interesting articles were posted as well I didn't think it was a good idea to have a facebook page initially, but I found that I enjoyed it more than I thought I would. I did not use the Facebook page as much to help with class but I found many of the posts and articles to be more relevant to everyday life and enjoyed reading them. Some of the posts and articles I even sent to family/friends. Post-Survey DataSelected Student Comments-NegativeNot much was very relevant to the exams, which is why i (sic) didn't use it much. I did not find the Facebook page useful. It was a good idea, and it may work for some people, but I would respond better to it if articles weren't posted. At least when I use facebook, i (sic) scroll through my news feed and look at statuses rather than go on people pages and am less likely to read long articles The facebook page was not very useful. It was unique because it is my only class which uses facebook, but I did not gain anything from the page nor did it help me in the class Post-Survey DataInterest in staying friends

Metabolic Nutrition Facebook Page-2014

Screen Shot taken 12/26/1356.7% students indicated that they planned to continue as members of the page following the end of the course, and as of 3 months following the survey, there are still 164 (96.4%) page followers.

15Future Plans for 2014Currently 311 members with the spring 2014 classCreative Content assignment is generating a lot of interest.Dr. Jie Li (Stats) will join me and help to analyze data ConclusionsMajority of students were interested in, and joined a Facebook page for the courseBut for 2013, students were passive friends, never fully engaged.For 2014 class, a creative content assignment is being used to increase student engagement with the page. Students reporting that it is funLots of viewsMore likes than for posts by the professor last year.