Creating your own GYRO Facebook Page

Gyro Pages as of Feb 2013InternationalDistrict IDistrict IIIDistrict IVDistrict VIIPowell Club

Social media one method of getting the right information to the right people

What is a Facebook Page?It is a portal in Facebook where a group or organization can provide information to a target audience.It is not a representation of one person; in Gyros case it represents the group.It provides a method of low volume interaction between members of the group.

What do I need?A Facebook user account An email accountAn idea of what I want to put on my page: Page PhotosProfile & Background images for your pageContent Announcements, Newsletters, recruiting information, etc.Photos of District & club eventsClub contact informationA few hours a month to maintain your page

Who can manage a PageAnyone who owns a computing device!No High-tech knowledge is necessaryMore than one person (share the work)

Lets get started!If you dont already have a Facebook account, its easy to create one.Go to https://www.facebook.com

Enter your Name & Email account

Edit your personal information Apply security settings to achieve the privacy you want - this is your own account, not the page everyone will see

Facebook Account SettingsManage your account & who has access to see it

Manage your PrivacyMake your account secure as you need it to beIt can be a bare-bones account; i.e., just your name

ReviewYou have created your Facebook accountYou have linked it to your email accountYou have added general information about your accountYou have managed your account permissionsYou are ready to create your page..

OrganizeDecide what you want on your pageCover & Profile PhotosWhat information to shareWho can access your pageHow to target an audience

Select the Like Pages link to get to the Pages screen, then select Create Page.

Select the Page type of Company, Organization, Institution

Select Non-Profit Organization& the name of your club

Select your pages Profile photo. This is the photo that will appear next to posts you make on your page.This should be a small image; Facebook requires at least 180x180 pixels.

Describe the purpose and location of your club in the About section this is searchable by most web browsers.

Add your club and/or Districts Gyro.ws web page you can find this at http://gyro.ws, via the District websites button on the main page

Set your pages Facebook addressPlease use the standard format for this: Gyro.Club or District Name, e.g., Gyro.District.I, or Gyro.Powell note the period between Gyro & the names.Once you have saved this, it cannot be modified!

You are now on the Admin Panel of your Page, where you will select Page Administrator(s), and determine who can see & post comments & photos on your page

Manage your account settings. Make your page visible.It is recommended to always post as your page.

We will now define the non-administrative roles for people you want to see your page & post on it.

Make your page visible Target the widest possible audience to view your page.If you want to limit individual posts, this can be done, but your default settings should be as wide as possible.Age Restrictions: 13+Make page visible to people of all countriesEveryone can post, add photos & videos.Use Post Privacy Gating (checkbox on) to customize your individual posts when necessary

Filtering if you want to limit who sees your postsMake sure your Page has post privacy gating turned on:Check the box next toPost privacy gatingClickSave Changes

To Limit Your Post's AudienceTo make sure only certain people will be able to see your post, click the dropdownPublic menu when you're writing your post and selectLocation / Language. Type in the countries or languages of the people you want to see your post.Your Page post will only show up in news feed or on your Page for people in the countries you choose or for people who speak the languages you specify. Even if people share your Page's post with their friends, only friends in the audience you choose for the post will be able to see it.

Filtering if you want to limit who sees your pageTarget Your PostsAdd targeting to your Page posts so only the most relevant people will see them in their news feeds. Unlike when you limit your Page's audience, adding news feed targeting does not affect who can see the post on your Page.Hide poststhat you don't want anyone to see when they visit your Page.To add targeting:Before you publish your post, click the target in the sharing tool.ClickAdd Targetingand choose one or more filters:GenderRelationship StatusEducationInterested InAgeLocationLanguageClick the options on the right side to choose who you want to target your post to. For example, when targeting by gender,Maleis automatically selected. ClickMaleand selectFemaleto target your post to women's news feeds instead.When you're done adding filters, clickPost.As you add filters, the number of people your post is targeted to will update next toTargeted to:. The more filters you add, the fewer people you'll target. The minimum number of people you can target your post to is 20.

Add your clubs basic information that identifies it.

You may want to allow other Facebook friends to edit your page; i.e., people who can do more than just post on the page.Note the roles available: Manager, Content Creator, Moderator

Go to your Mobile settings page to manage how you communicate with your page from your mobile devices

Like your new page, and invite your friends to like it.This will allow your friends to keep current on your events

You can invite your Facebook friends to like your page from the Page Admin Panel

You can create events on your page, and invite your Facebook friends to them

You can post messages, photos, run polls, etc. from your page.Click Home to get to your Newsfeed

Its easy to add photos to your page

You can add a poll to solicit the opinions of your friends, club members, etc.

What people will seePoll & results are now visible on the Pages NewsfeedHolding your mouse over each option reveals the number of votes for that option

What Search Engines will seeYour Pages About information

Use your brand for your Facebook page name- Oct 13, 2009 at 11:57am ET byGreg Finn When naming yourFacebook page, you only have one shot at giving it a name. This is what shows up as the title of the page and is created when first setting a page up. This is currently the largest indicator for Facebook search and is make or break for your page being found.While it might seem simple that you would choose your brand name, it is not always cut and dry. While something like GyroDistrict1 would work for Twitter, you would rather have Gyro District One for being found in Facebook search in order for maximum visibility.

Build your following

This means solicit many Likes for your page.If the Facebook page name is top criteria for being found in Facebook search, the fan count is second place. AtSMX Eastin theFacebook Marketing Panel,Marty Weintraubreally stressed this fact and couldnt emphasize enough how important fan numbers (or group or application numbers) were for being found in the Facebook search results pages. If you have the same name as other pages (which is a common occurrence), the page with more followers should show up first.

Create fresh content regularly

Wall posts, events and posts by everyone can now be displayed in Facebook Search. By creating regularly updated content, you will significantly increase your chances for being shown. Simple wall posts with branded keywords or branded events will give you extra visibility in the new real timeFacebook Search.For example, if you want your page to appear in Google search results for people in Southwest Florida searching for social organizations, then post status updates using those keywords. An example of such a post might be Hello snowbirds, we are a social organization in Southwest FL offering winter events such as golf, BBQ, etc.You can repost the same words, organized differently, on a regular basis, to keep your content fresh.

Use the Gyro webpage(s)Post status updates on your Facebook Page that link to your clubs, Districts, or any public page at Gyro.ws.This is as simple as copying the URL (the web address at the top of your browser) and pasting it in your post. If you are the webmaster for your Gyro.ws Club or District page, you can link to your Facebook Page using publicly available Facebook code, and pasting it in your webpage html. An example is available at https://developers.facebook.com/docs/reference/plugins/like/Although this is a bit of a secondary tactic, providing a link from your homepage to your Facebook page should help to get your Facebook page ranking for branded terms. Think of it as proactive reputation management for your brand. Getting people to your page via Google, Yahoo! or Bing can really boost up those fans to your page thereby trickling down to those Facebook Search ranking factors.

Fill in all information about your brand/company

This is the information found in the About page.Whether it be the information boxes, mission statements, website or descriptions these could be indicators down the road. While the information isnt currently helping your pages show in Facebook results pages, it can also help those pages in external Search Engines as most page content is indexed. The more relevant the content, the better. While these sections might not play a role in internal Facebook ranking, there is evidence that it can help the ranking of groups. This could be applied to pages in the future.

Spend a little time optimizing your site for bing

If you need one reason to pay attention toBing, it could be for the sole fact that it displays the web results in Facebook Pages. You will always find those web results at the bottom of the Facebook Search, so spend a little time working your site for Bing and you could see a big payoff from the Facebook search platform.These tips should help your visibility in Facebook search and help to take your fan page to new heights!

Two settings to avoid

Potential of a page69 people like this page, they have 8476 friends.65 people visited this page. If they all posted something, it could be seen by 8476 people!

Likes: The total number of unique people who have liked your page.

Reach: The number of unique people who have seen any content associated with your page during the time period.

Organic Reach: the number of people who have seen your page content on their own timeline, or who have visited the page.Viral Reach: the number of people who have seen your page content via someone elses timeline, but have not visited the page. Total Reach = Organic Reach + Viral Reach.

Questions?Creating a user accountCreating a Facebook PageManaging PermissionsOptimizing your page for Search enginesOther