Creating Successful

Integrated Content Social

Media Campaigns National Geographic Travel, @natgeotravel

Andrea Leitch, @andrealeitch

Digital Travel

Expeditions

Travel Books

Unique Lodges

Great Courses

Traveler Photo Seminars

Traveler Magazine

Maps

National Geographic Travel: Who We Are

Digital Travel Features • Best Trips Seasonal/Best of

the World

• Traveler Photo Contest

• Travel 365

• Top 10 lists

• Your Shot galleries

• National Parks

• Guides

• On Assignment/Nomads

• Road Trips

• User-Generated Content

– I Heart My: City, National Park, Island

– Reader Recommendations

3

National Geographic Travel Social Media: Follow Us

National Geographic Travel

3.7M @NatGeoTravel

1.4M @NatGeoTravel

2.1M

National Geographic Travel

6.3K Nat Geo Travel

38K Nat Geo Travel

70K

Where the Locals Go

MONTANA

Building

Excitement

Behind the Scenes in

Montana:

Instagram

Facebook

Twitter

Google+ Hangouts On Air

User-Generated Content:

Readers’ Picks

Best Trips

30 Years of Traveler

Photography

Disney Parks and Emirates

38.7K likes

33.5K likes

Showcase Your Expertise

On Assignment Blog

13

Robert Reid

Urban Insider Annie Fitzsimmons

Generate Buzz

Pick Your Platform Instagram • Behind the Scenes/From the Field • Hashtag Assignments • Video • Contests

Twitter • Q&A Twitter Chats • Quotes • Photos/Graphics • Hashtag Assignments • Engage

Facebook • Photos/Infographics • Video • Readers’ Responses

Tumblr • Gifs • Photos • Reblogging

Pinterest • Travel-Themed Boards • Infographics

The Big 3:

Social Media as a Source for UGC

Facebook

Instagram

Twitter

Grow Your Community

Get Everyone Involved