4. Strategy Development 1. What are the overall organizations
goals that my Web strategy will contribute to? 3. What are the
categories of customers using your Web site? 5. What are the top 10
questions visitors will ask when they reach your Web site? How will
you answer these? 7. What will you consider a successful visit on
your site? 9. What reason will a visitor have to tell others about
your Web site? 11. How will I attract my target customers to our
Web site? 13. What are my competitors doing? 15. How will we
maintain the Web site? 17. If you currently have a Web site, what
works well? What doesnt?
5. Additional Resource Web Strategy Recording Developing
strategy Page development Defining layout Selecting provider On
www.eatright.org/affiliate-resources 5
18. Search Engine Optimization #3: Metatags keyword,
description, title
19. Search Engine Optimization #4: Links from outside
sites
20. How to Help Your Webmaster Provide Keywords Requested link
text (2-3 options) Meta tag details When to expect updates 20
21. Easy-to-Navigate 07/10/09
22. Breadcrumbs 22
23. Search Field Free Resource: Google Custom Search:
http://www.google.com/coop/cse/ 23
24. Menus 24
25. Error Page 25
26. Members-Only PROS CONS Adds perception of greater Can be
difficult to login/adds member benefits additional steps If content
is needed to succeed Wont appear in search engines in job, will
encourage members to join/renew Allows for member-to-member Content
may be available for networking free elsewhere
27. Members-Only Considerations 27
28. Evaluate On a monthly basis: 1. Unique visitors 2. Time on
site 3. Most visited pages 4. Keyword phrases 5. Download Free
Resource: Google Analytics: www.google.com/analytics/ 28
29. How to Help Your Webmaster Provide What should be
members-only Identified teaser-text (with formatting!) Error page
content and contact details Ask For a quote on members-only
support, breadcrumb creation, search box additions. 29
32. Interactive Tools 1. Consider Your target audience Where
they are/What they need 2. Plan Approach Objectives Guideline
development Success metrics 3. Act 4. Evaluate How many subscribe
How many view
33. Interactive Tools: Blogs Tips TEST! Several bloggers
Planted responders Web site embedding Targeted topics (annual mtg)
Links Example: blogs.asaecenter.org/Acronym Compare free blogging
software:
http://ezinearticles.com/?Comparing-Free-Blogging-Software&id=41365
34. Interactive Tools: Discussion Forums Tips Links TEST!
www.bloggeries.com/forum/ Planted threads
www.healthboards.com/boards/forumdisplay.php Identify experts Web
site embedding
36. Interactive Tools: RSS Feeds Tips Determine Web site
traffic Identify location on Web site BOD and Key Leaders sign up
TEST! Links http://www.whatisrss.com/
http://www.feedzilla.com/rss.asp Example: cnn.com (scroll
down)
37. Interactive Tools: Widgets Tips TEST! Place in
easy-to-access location Key leaders subscribe Link to new window
Links Examples/Create Widget: http://widgets.yahoo.com/ Create:
http://automattic.com/code/widgets/ Words of Advice: Business Week
Article
38. How to Help Your Webmaster Provide Specific location on Web
site (include url) Identified teaser-text Several testers 38
39. Questions? 07/10/09
40. Additional Resources http://www.stylishdesign.com/
www.searchengineoptimizationjournal.com/ Web Editing/Web Style
Guide: http://www.provenanceunknown.com/edit/style.html Web
Developers Blog: http://blog.case.edu/webdev/2007/04/02/links.html
What is good hypertext writing? by Jutta Degener:
http://kbs.cs.tu-berlin.de/~jutta/ht/writing.html Building an RSS
Feed: http://www.xul.fr/en-xml-rss.html And one of the best ways to
learn what not to do - http://www.webpagesthatsuck.com/
41. We are here for you! Katie Paffhouse Harold J. Holler, RD,
LDN Senior Manager, Affiliates Vice President, Governance and
Chicago, IL Practice TEL: 312-899-4870 Chicago, IL e-mail:
[email protected] e-mail: [email protected] Diane
Juskelis, MS, RD, CSP, LDN Director - Practice, Member Interest
Anne Czeropski and Affiliate Relations Manager, MIGs/Affiliates
Chicago, IL Chicago, IL TEL: 312-899-4811 TEL: 312-899-4852 e-mail:
[email protected] e-mail: [email protected] Dana Whitley
Juliana Smith Member Advocacy Coordinator Director, State
Government Relations Washington, D.C. Washington, D.C. TEL:
202-775-8277 TEL: 202-775-6001 e-mail: [email protected] email:
[email protected]