Create Award Winning Websites! A Look at the AAM Website Award Winners. Presenter: Gail Perry, CPA Publisher/Editor-in-Chief AccountingWEB Sponsored by:. About the Presenter. CPA Financial journalist Editor-in-Chief/Publisher of Former tax accountant at Author of 30 books, including . - PowerPoint PPT Presentation
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Create Award Winning Websites!A Look at the AAM Website Award WinnersPresenter: Gail Perry, CPAPublisher/Editor-in-Chief AccountingWEB
About the PresenterCPAFinancial journalistEditor-in-Chief/Publisher ofFormer tax accountant atAuthor of 30 books, including
Your WebsiteWhat purpose does it serve today?
Branding, customer awareness, replace yellow pages, portal, document sharing, attract new business3Your Website Questions to AskWhat purpose could it serve? What do you need your website to do?Whats not getting done that you would like to change?
Branding, customer awareness, replace yellow pages, portal, document sharing, attract new business4Website BasicsBasic information about you and your companyCompany nameAddress/MapNames of contactsPhone number(s)Email contact infoHours (if appropriate)
5Website BasicsBasic information about the services you provideList and description of servicesTestimonialsDescriptions of the problems you solve
6Website NavigationUser-friendly navigationMenu on every pageContact info on every page
7Website Search featureWhere to get search programSame place on every pageMonitor searchesDirect connection with new business?Try search yourself to validate results
8Call to ActionEvery page should have a call to actionSame place on every pageMonitor searchesDirect connection with new business?Try search yourself to validate results
9Innovative DesignUsing a templateReplace canned imagesUse graphicsOriginal artPantone colors trends/meaning of colors
10Blend Design with NicheFamily service? Use drawings from staff or client childrenReal estate? Show local neighborhood streets or businessesArtists? Show gallery items of picture of symphonyThe key is to connect potential clients with your passion
11Sharing ImagesPictures of officePictures of staffLook friendly!
12Real LifePage dedicated to community servicePicturesDescription of serviceCall to action how visitors can get involvedAwards, accomplishments, accolades, etc.Doesnt have to be accounting-related
13Consider Live InteractionPop-up or Call centerBusy season tax Q&AAvatarChat window
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CONFIDENTIALCompany Involvement in Social MediaWhere can you be found?TwitterFacebookLinkedInOther
16Consider the Reaction of a New ClientStep outside and look at the site as if you were a strangerSolicit outside opinions
17Consider the Usefulness of Site to StaffEmployee satisfaction with beautifully branded siteSense of prideImproved employee loyalty and attitudeTranslates into improved business and revenueIntranet feature
18Remain Up-to-DateResponsive DesignFlash/Java Make sure your design works on mobile and tablet devices
19Client UsageDocument sharingCommunication secure messaging channelSecure login: Most important thing on my accountants site is the Client button
20Measuring ROIGoogle AnalyticsChartbeat (fee)User survey: How did you find our website?Client survey about websiteCommentary from firm members about client reactions, usage of siteSpecific link or phone # tied to site
21Cost FactorsDevelopmentURL Registration*** Plan up front so you know what you want to accomplishPortal softwareSecure document exchangeWork with marketing professional
22Keeping Your Website Up-to-DateDedicated in-house person (even if the site is maintained remotely)Write/deliver contentMake sure all content is currentUpdate frequently
23Celebrate Your Success!AnnouncementsLaunch PartyShare your knowledge with clients
24Final CommentsWebsite is one piece of the marketing packageThe site isnt going to do your marketing for youAccountants need to remember that sales is part of their job!
25Thank you for Attending!!!