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7/29/2019 Crazy Adds

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10M006 - Avinash10M007 - Bharani

10M008 Sri kumar

10M009 - Chainlu

10M010 - Chaitanya10M111 - apuroopa10M112 sairam goud

10M113 bhargav

10M114 - prathap

10M115 - Abhishek


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VisionTo be in top position among all our competitors in future

To gain and maintain hardcore loyal customersTo gain much market share

To attract all age groups and all economic levels

Mission

Giving a tough competition to competitors , with lower

prices Providing different varieties according to customer tastes

and preferences


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Company Profile

Paras Pharma is one of the Indias leading FMCG

company with house hold brands in health care andpersonal care space

Girish patel is the chair person of Paras Pharma

It was started by his father Naran Bhai patel with a seed

capital of Rs 8 Lakhs

It have four decades of experience

It have the sense of successful brand launches

Quality and consumer safety is the main concern of thecompany


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Why diversification ?

Getting high profits in pharma business

Looking towards expansion

We found growth in ice cream business through our survey

It will help us to further stretch towards retail industry


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Product

We are planning to launch 6 to 10 varieties

Cone and cup50 ml , 100 ml , 250 ml , 500 ml

Price

We are following going rate pricing

Quantity Price

50 ml 10

100 ml 18

250 ml 40

500 ml 75


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PlaceWe are following 1 level distribution channel

Manufacturer Price Dealer ConsumerWe are planning to cover maximum part of urban areas ,

and then rural areas

So we are introducing 6 verities in rural areas and 10

verities in urban areasWe will buy inventories sugar , essence directly from

companies

Milk from dairy forms

Fruits and other raw materials directly from farmers


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PromotionWe are following advertising as a promotional strategy

Spending 1 cr on print mediaEconomic times , The Hindu , Deccan chronicle , India times

Eenadu , Sakshi 2.3 cr on ad making including celebrity

remunerationKareena Kapoor is our brand ambassador50 lakhs on telecasting it in different channels

72 lakhs on hordings


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Budget

We are launching 12 plants ,all in A.P

We are spending 5 % of our capital investment aspromotion cost

Our total capital is 100 cr

Detailed viewFixed assets 58.32 cr

Expenses 20.54 cr

Cash in hand 21.14 cr


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Plant 28.8 cr (12*2.4)

Machinery 27.6 cr (12*2.3)Transport 1.92 cr (12*0.16)

Expenses

Fixed Assets

Salaries 0.9792 cr

Raw materials 14.9904 cr

Promotion 4.52 cr


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Be happy

Share your feelings

By

Sharing our ice cream with all


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Be happy

Taste our ice cream

Have your peak emotion by

sharing it with all


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Be happy

Taste our ice cream

Have your peak emotion by

sharing it with all


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THANK YOU

Documents

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