Crafts - ism.· Crafts and creative crafts in France ... Crafts companies (as a whole) Creative crafts

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  • Craftsin the digital economy

    Rseau des Villes Cratives de lUNESCO

    Centre des Arts dEnghien-les-Bains, June 30th, 2017

  • Crafts and creative crafts in France Artisanat et mtiers dart

    2 areas defined by law

    1 million craft companies (most of them < 10 employees) Building

    Manufacturing

    Food

    Services (repair, hairdressing)

    About 50000 creative craft companies

    in 200 mtiers dart

  • Mtiers dart : main areas

    Furniture and decoration

    Tableware, glass, ceramics

    Textile, fashion and jewelry

    Graphic design and printing

    Restoration

    Heritage building restoration

  • 1980

    Offices are beenequiped with computers

    1990

    Internetdeveloppement

    2007

    IIphonesappear

    1972

    Software first appears in the

    dictionary

    From 1980 to 2015 :35 years into the digital transition

  • Should craft companies be immunedto changes entailed by the digital economy ?

    size of entreprises : mostly less than 10 employees

    size of their markets, mostly niche markets crafts processes (savoir-faire, sur mesure),

    which cannot be easily duplicated by robots. particular craftmanship value.

  • The digital as seen by craft companies

    76%

    10%

    Opportunity

    Threat

    No opinion

    14%

    N=404

    CNP/CSA Survey 2016

    The digital: threat or opportunity?

  • The ICT equipment of craft companies is quite impressive :

    9O% are equiped with a computer

    80% of craftsmen use the internet daily

    60% use a smartphone

    However, they use digital technologies a lot less than :

    Individuals

    Others SMEs in France and Europe

    Digital technologies equipment

    APCMA Survey 2016

  • ICTs have allowed craftmen to streamline their relationships with bureaucracy, clients and suppliers.

    E-administration, management

    91%

    84%

    64%

    62%

    62%

    58%

    42%

    38%

    Emailing

    Banking

    Quotations, invoices, contracts

    Tax return

    Accounting

    Online paiements

    Inventory management

    Online tenders

    ITC usages in craft companies

    APCMA Survey, 2016

  • The creative and manufacturing process has also been impacted by digital tools (craft companies > 10 employees).

    For smaller units which cant afford digital investments, the strategic alternative is to value the slow made .

    Digital manufacturing

    versus slow-made

    Computer-aided design

    (CAD)

    Numericalcontrol

    machines3D printer

  • 3D Printer

    Unique pieces,Custom made

    Prototyping

  • E-commerce, E-communication.

    According to crafstmen, improved communication shouldbe the main benefit of digital tools !

    23%

    21%

    12%

    10%

    8%

    7%

    3%

    2%

    Find new clients

    Improve your visibility

    Present your products

    Improve your relationship

    Modernize your company's

    Develop competitivity

    Get more informations about

    Develop marketing operations

    What are the main digital opportunities to develop your business ?

    CN

    P/C

    SA S

    urv

    ey 2

    01

    6

  • E-commerce, E-communication

    Craftsmen, just like other SMEs in France, are latecomers in e-commerce.

    Crafts companies (as a whole) Creative crafts companies

    41% have a website 90% have a website

    25% use a social media 41% use a social media

    15% trade online 18% trade online

    APCMA Survey, 2016

    AAF Survey, 2016

  • Online customer prospects

    tracks geographically

    compares

    bargains

    pays online

    recommends

    Savvy online customerspush companies to enter the digital world

    Market places

  • Market places

  • Market places

    https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjNt-fEjePUAhUCrxoKHTgTAJcQjRwIBw&url=https://www.alittlemarket.com/autres-bijoux/fr_bracelet_elastique_rainbow_loom_diamant_-9817815.html&psig=AFQjCNE155quFiCqbGQrP2jNLoGf5hFPDA&ust=1498827400040739

  • Market places

  • Market placesFaber place (ex Zelip)

  • Market places

  • CATALOGUE DE MOBILIER PERSONNALISABLE

    SERVICE DEVIS SUR-MESURE

    Market places

  • Craftsmen are also online on Amazon (Handmade) et on le Bon coin

    (the French Ebay).

    Market places

  • Main Risks

    Data tracking

    E-reputation

    No return on investment

    Dependance on IT companies..

    N=404

    Impact of digital on craftcompanies

    8%

    29%

    Benefited

    Fragilized

    Neutral

    63%

    Source : enqute CNP/CSA 2016

    Impact of digital : benefits and risks

  • Craft companies are ready for change

    . But only 1 out of 2 is prepared to manage change

    13%

    38%

    27%

    20%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    Are you prepared to manage digital changes ?

    strongly disagree

    somewhat disagree

    somewhat agree

    totally agree

    CN

    P/C

    SA S

    urv

    ey 2

    01

    6

  • Goals for craft companies

    To be active and communicate on the internet To me more professional with digital

    technologies To keep a direct link with customers To resist the competition

    Digital transition goes on.

  • Some local projectsto support craft companies

    Local online directories Fab Lab

  • Thank you for your attention !

    www.infometiers.org