Coxmediagroupohio

Cox Media Group Ohio

Cox Media Group Ohio is the Trusted Local Source for Media and Marketing Solutions

Cox Media Group Ohio delivers…

• The news, information and entertainment that matters to local readers, listeners and viewers

• Customized marketing solutions tailored to meet your business needsand access to extensive local market research

• Effective, creative campaigns using television, radio, newspaper, targeted print and online products, direct mail and commercial printing

We listen first, and create customized marketing solutions designed to reach and attract more customers to your business.

CMG Ohio Delivers Multimedia Marketing Solutions

WHIO AM/FM and WHKO-FM are Dayton’s leading radio stations. WZLR FM is Dayton’s only Classic Hits station. Our radio stations have consistent formats & audience delivery.

RADIORADIO

WHIO-TV is the top broadcast TV station in the market and the #1 CBS affiliate in the country. 7 Weather Now is the first local all-weather TV station in Dayton.

TELEVISIONTELEVISION

Newspaper e-ditions, TV websites, radio websites, digital and mobile text alert services.

DIGITALDIGITAL

Cost-effective turnkey direct marketing & one-on-one engagement with direct mail and commercial print services.

Eight newspapers including the Pulitzer Prize- winning Dayton Daily News.

Targeted print and online products.

NEWSPAPERSNEWSPAPERS DIRECT MAILDIRECT MAIL

The Trusted Local Brands You Know and Trust

Delivering the News, Information and Entertainment That Matters to Local Readers, Listeners and Viewers

• Our 8 newspapers and e-paper sites reach an audience of over 1 million adults every month.

• WHIO-TV is the #1 television station in the Dayton DMA, reaching 78% of households each week. WHIO-TV is also the #1 CBS affiliate in the country

• WHKO 99.1 FM Country has been Dayton’s most consistent radio station, delivering Dayton families for years, and reaching 1 in 4 people in the market.

• News-Talk Radio WHIO AM/FM reaches the informed, the educated, the affluent, and more adults 35+ than any other Dayton radio station. Dayton Flyers basketball has been heard exclusively on WHIO Radio for 34 years.

• WZLR-FM 95.3 The Eagle reaches adults who graduated high school in the 80s, have careers and families, and the discretionary income to purchase what they want and need.

Sources: 2010 Scarborough, R1, Nielsen May 2010, Arbitron Winter 2010

CMG Ohio Reaches Consumers and Business Leaders Throughout the Dayton and Cincinnati Regions

47%

57%

65%

70%

5-Issue Weekday Cume 4-Issue Sunday Cume 30-day Print 30-day Print and Online

Base: Adults in the Dayton DMA plus Butler and Warren Counties; 1,076,900; Sample: 2,146Source: 2010 Scarborough Research, Release 1

Readership of CMG Ohio’s Newspapers

Note: Weekday, Sunday, and Websites include DDN, SNS MJ and HJN30-day Readership includes: DDN, SNS, HJN, MJ, WS, PJ, OP, and FE in print

502,500

617,700

694,500

750,200

CMG Ohio’s Newspaper Audience Demographics

Dayton DMA with Butler and Warren

Counties

CMG Ohio MonthlyNewspaper Online

Audience

Gender

Male 47% 46%

Female 53% 54%

Age

18-34 30% 27%

35-54 37% 37%

55+ 33% 36%

Marital Status

Married 58% 60%

Single 24% 21%

Widowed/Divorced/Sep. 18% 19%

Presence of Children

Children Under 18 in Home 42% 40%

Dayton DMA with Butler and

Warren Counties

CMG Ohio MonthlyNewspaper Online

Audience

Education

High School or Less 48% 46%

Some College 29% 30%

College Degree or More 23% 25%

Household Income

Less than $50,000 48% 45%

$50,000 or More 53% 55%

Employment Status

Employed Full-Time 42% 42%

Employed Part-Time 18% 18%

Not Employed 40% 40%

Note: Percentages may not add up to 100 due to rounding.Base: Adults in the Dayton DMA plus Butler and Warren Counties; 1,076,900; Sample: 2,146 Source: 2010 Scarborough Research, Release 1

CMG Ohio’s Newspaper Web Sites

Enhance Your Newspaper Advertising

CMG Ohio’s Newspaper websites deliver an audience that complements those reading the printed newspaper.

DaytonDailyNews.com visitors tend to be aged 18-54, with household incomes of 50,000+, have some undergraduate and/or post graduate education, be married, and employed full-time.

Reach A Growing Online Audience:

Source: 2008 Dayton RBS Study & 2010 Site Catalyst, 3rd Qtr Avg (Jul-Sep)

Page Views Visits

CMG Ohio Total Newspapers 43,239,000 4,540,800

DaytonDailyNews.com 24,332,100 2,907,500

Journal-News.com 5,221,000 428,300

MiddletownJournal.com 4,565,100 390,900

SpringfieldNewsSun.com 4,067,200 500,500

Western-Star.com 1,425,800 86,900

PulseJournal.com 526,100 64,200

OxfordPress.com 256,200 48,600

Fairfield-Echo.com 126,500 20,200

ActiveDayton.com 963,000 127,600

Dayton B2B 275,300 193,500

CMG Ohio’s Newspaper Overall Website Growth in the Past 2 Years Daily E-Paper, Weekly E-Paper, and Classified Sites

Source: 2008-2010 Site Catalyst

VisitsPage Views

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Page Views

Visits

In the past 2 years, Monthly Page Views

have increased by 67% and Monthly Visits

have increased by 38%

Daytime is Our PrimetimeNearly 6 out of 10 of CMG Ohio’s Newspaper websites page views are during primetime business hours (8:00 am - 4:00 pm).

56%Page Views

Source: Site Catalyst (December 2010)

1,000

11,000

21,000

31,000

41,000

51,000

61,000

71,000

81,000

91,000

101,000

12

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The Dayton DMA

The Dayton DMA includes the Dayton Daily News Newspaper Market and the Springfield News-Sun Newspaper Market.

Dayton Daily News

A two-time Pulitzer Prize-winning daily purchased in 1898 by Ohio Governor James M. Cox, the Dayton Daily News reigns as the first Cox Ohio Publishing newspaper.

A significantly higher percentage of adults in Dayton are reading newspapers in print and online, especially when compared to local markets and markets of comparable size. Dayton ranks twentieth nationally in newspaper readership!*

DaytonDailyNews.com is available 24 hours a day, 7-days a week. Our website features the latest breaking local news, sports, and entertainment information including blogs from readers’ favorite columnists, opinions, and more.

*Source: 2009 Scarborough

57%

68%

74%

79%


Base: Adults in the Dayton NDM: 644,300; Sample: 1,453Source: 2010 Scarborough Research, Release 1

Readership of the Dayton Daily News

364,600

438,600

475,100

509,400

Dayton Daily News Audience Demographics

Dayton Market

DDN Monthly Print and

Online Audience

Gender

Male 48% 48%

Female 52% 52%

Age

18-34 26% 25%

35-54 38% 37%

55+ 36% 38%

Marital Status

Married 59% 60%

Single 23% 21%

Widowed/Divorced/Separated 19% 18%

Note: Percentages may not add up to 100 due to rounding.Base: Adults in the Dayton NDM; 644,300; Sample: 1,453Source: 2010 Scarborough Research, Release 1

DaytonMarket

DDN Monthly Print and

Online Audience

Education




Household Income

Less than $50,000 47% 44%

$50,000 or More 53% 56%

Employment Status




Neighbors reaches more than 144,000 highly desirable households in the Dayton area.

Extend Your Reach With Neighbors

• Advertising investment is focused on households most likely to shop your business.

• Your ad will appear in an award-winning newspaper, filled with local and regional information readers want and need.

Total Circulation

Avg. HH Income

Own Home

Region A North 20,600 $61,000 74%Region B Englewood/ Trotwood 29,900 $50,600 64%Region C Huber Hts/ Riverside 22,500 $54,300 66%Region D Kettering/ Oakwood 17,400 $69,900 68%Region E Centerville 15,000 $94,600 76%Region F Greene County 19,300 $66,900 67%Region G Southwest 19,300 $67,400 68%

Chart sources: 2010 Claritas, 2010 Internal circulation records

Reach Business Professionals

• Daily Business PageDaily business section in the Dayton Daily News

• Monthly Glossy Full-Color Magazine Direct Mailed to 7,000 of the areas business owners, leaders and stakeholders, this publication reaches 3.8 readers per copy.

• Online B2B Channel Located on DaytonDailyNews.com, this channel averages 275,300 page views a month giving visitors local business news coverage and information.

• Daily Business Headlines E-mail Weekday morning DaytonB2B brief and the most comprehensive and timely breaking local business news alerts to our opt in e-mail list.

DaytonB2B - Providing local businesses in the Dayton market with business news, profiles of key people and organizations, local networking, business development aids and much more. This powerful package reaches 37% of the Dayton market.

Base: Adults in the Dayton NDM; n=1,269Sources: 2008 Dayton RBS Study; 4th Qtr 2010 Site Catalyst

At Home is a high end tabloid publication, mailed to target zip codes with households that meet or exceed $300K in value, focusing on home design trends and suburban way of life.

At Home

Active DaytonActiveDayton.com is a website catering specifically to adults aged 25-34 who are looking for entertainment information about news, events and merchandise in the local area.

This highly desirable target market is more likely to:

be employed full-time

have a college education or greater

be single

have household incomes between $40,000 and $75,000.

Page Views: 963,000

Visits: 127,600

Time Spent per Visit: 8.04 minutes

Total Minutes on Site: 1,030,100

Source: 2008 Dayton RBS Study and 2010 Site Catalyst: 4th Qtr Avg (Oct-Dec)

Monthly Site Traffic

Wright-Patterson Air Force Base Skywrighter

• Skywrighter is a high-quality, weekly broadsheet publication serving the Wright-Patterson Air Force Base community.

• Only newspaper circulated on base, giving you direct access to the base employees and families.

• Distributed in and around the base each Friday, it has a weekly circulation of approximately 16,000.

• Skywrighter targets Air Force and civilian personnel, so you’ll reach a highly desirable audience that is well-educated, affluent – and many are new residents looking for local products, services, and employment opportunities.

• Full preprint distribution is available; 16,000 copies required.

• WPAFB is the most diverse and organizationally complex base in the U.S. Air Force*

• Local economic impact of WPAFB: $5.1 billion*

• Average WPAFB personnel income: $74,700 (military $48,500, civilian $86,600)*

• Total number of WPAFB personnel: 27,400 (19,600 are civilian)*

• 74% of civilian employees have white collar jobs (53% of these have a bachelor’s degree or higher)**

• Average length of service for civilian employees is 14.7 years**

Key Facts about WPAFB:

*Source: 2009 WPAFB Economic Impact Analysis Report **Source: 2010 Air Force Personnel Services

Springfield News-Sun

Winner of nearly 100 Ohio Associated Press Awards including a General Excellence Award from Ohio Associated Press.

Springfield’s daily newspaper has been serving residents of Clark and Champaign counties since 1817.

Over 80% of adults in Clark County read the Springfield News-Sun over the course of a month*.

*Source: 2010 Scarborough, Release 1

59%

73%76%

80%


Base: Adults in Clark County; 107,000; Sample: 252Source: 2010 Scarborough Research, Release 1

Readership of the Springfield News-Sun

63,200

78,60080,800

85,700

Springfield News-Sun Audience Demographics

Clark County Adults

SNS MonthlyPrint and

Online Audience

Gender

Male 47% 50%

Female 53% 50%

Age

18-34 28% 31%

35-54 34% 33%

55+ 38% 36%

Marital Status

Married 53% 52%

Single 21% 23%

Widowed/Divorced/Separated 25% 24%

Note: Percentages may not add up to 100 due to rounding.

Clark County Adults

SNS MonthlyPrint and

Online Audience

Education




Household Income

Less than $50,000 63% 58%

$50,000 or More 37% 42%

Employment Status




Base: Adults in Clark County; 107,000; Sample: 252Source: 2010 Scarborough Research, Release 1

Reach Business Professionals With Springfield B2B Magazine

• Bi-monthly business-to-business publication developed in partnership with the Greater Springfield Chamber of Commerce

• Glossy magazine with LOCAL business news and information, profiles of key people and organizations, local networking, updates on development opportunities, financing and labor laws, topical discussion forums and much more.

• Launched in February 2010

The Cincinnati DMA

31% 29%

58% 59%


Base: Adults in Butler and Warren Counties; 433,300; Sample: 501Source: 2010 Scarborough Research, Release 1

Readership of CMG Ohio’s Northern Cincinnati Newspapers

136,100 124,900

249,700 256,700

Note: Weekday, Sunday, and Websites include only MJ and HJN30-day Readership includes: HJN, MJ, WS, PJ, OP, and FE in print

Demographics of CMG Ohio’s Northern Cincinnati Newspapers

Butler and Warren

Counties

CMG Ohio Northern

Cincinnati Print & OnlineAudience(30-days)

Gender % %

Male 47% 40%

Female 54% 60%

Age

18-34 31% 28%

35-54 41% 38%

55+ 28% 34%

Marital Status

Married 61% 60%

Single 24% 21%

Separated/Widowed/Divorced 15% 19%

Butler and Warren

Counties

CMG Ohio Northern

Cincinnati Print & Online

Audience(30-days)

Education % %

H.S. or less 45% 51%


4 Year degree or More 28% 24%

HH Income

Less than $50,000 36% 40%

$50,000 or More 64% 60%

Employment

Employed Full Time 48% 43%

Employed Part Time 14% 15%


Base: Adults in Butler and Warren Counties; 433,300; Sample 501Source: 2010 Scarborough Research, Release 1

Note: Percentages may not add up to 100 due to rounding30-day audience included MJ, HJN, PJ, WS, OP and FE in print with 30 days of HJN.com and MJ.com

CMG Ohio Reaches Northern Cincinnati Better Than Its Closest Metro Competitor

34%

42%

49%

58%

Past Week (7-day) Print Readership Past Month Print Readership

Enquirer CMG Ohio

CMG Ohio reach includes: JournalNews, Middletown Journal, Oxford Press, Fairfield Echo, Pulse-Journal, & Western Star. Enquirer reach includes: Cincinnati Enquirer.

180,500

211,000

249,700

147,400


0%

10%

20%

30%

40%

50%

60%

70%

80%

141,400 (33%) adults read only Cox Ohio Print

Products

74,100 (17%) adults read both in print

83,900 (19%) adults read only the Enquirer in print

68% of adults in Butler and Warren Counties read CMG Ohio Newspapers or the Enquirer

in print each month

CMG Ohio Reaches Butler and Warren Counties Better Than Its Closest Metro Competitor

CMG Ohio reach includes: JournalNews, Middletown Journal, Oxford Press, Fairfield Echo, Pulse-Journal, & Western Star. Enquirer reach includes: Cincinnati Enquirer.


Hamilton JournalNews

The JournalNews has been bringing award-winning news and information to readers in the Hamilton area since 1886.

More than once it has been named Best Newspaper in Ohio by The Ohio Society of Professional Journalists for its circulation. The paper has also received First Place General Excellence Award by the Associated Press.

Journal-News.com is available 24 hours a day, 7-days a week featuring local breaking news from Hamilton, Fairfield and Liberty Township.

47% 45%

60%

68%


Base: Adults in the HJN NDM; 97,600; Sample: 113Source: 2010 Scarborough Research, Release 1

Readership of the Hamilton JournalNews

45,60043,500

58,800

66,700

The Middletown Journal

Since 1857, this award-winning morning newspaper has served residents in Butler and Warren counties, and has been recognized by the Associated Press for photography, sports and headline writing.

It has also has won first place awards from the Associated Press for Breaking News, Best Feature Writer and Best Sports Radio.

MiddletownJournal.com is available 24 hours a day, 7-days a week featuring local breaking news from Middletown, Monroe, Trenton and Franklin.

50%47%

59% 61%


Base: Adults in the MJ NDM; 110,500; Sample: 123Source: 2010 Scarborough Research, Release 1

Readership of the Middletown Journal

55,10051,500

65,600 67,000

The Pulse~Journal

The Pulse-Journal weekly newspaper publishes five editions each week and is delivered free to homes once every week, just before the weekend.

It has been named Newspaper of the Year as well as Best Local Community Website by Suburban Newspapers of America, as well as Best Non-Daily Newspaper in the nation by Inland Press Foundation.

Editions include:West Chester Edition: 45069, 45241Mason Edition: 45040Kings & Little Miami Edition: 45034, 45039, 45140, 45152, 45065Liberty Twp. Edition: 45011, 45044Monroe Edition: 45050

Reach of The Pulse~Journal

Edition Zips Circulation

Monthly readership (4-issue)

Last Thursday

readership (1-issue)

Mason 45040 13,400 64% 47%

West Chester/ Liberty Twp.* 45011, 45069, 45241, 45044

14,200 (W. Chester)10,500 (Liberty) 65% 50%

Monroe 45050 3,500 N/A N/A

Little Miami/Kings45034, 45039, 45054, 45065, 45140, 45249, 45152 12,500 69% 53%

Sources: 2007 SWG Study (Wilkerson & Associates), ABC Audit Report ending March 31, 2010*West Chester and Liberty Twp. are now separate editorial editions

+Does not include new Monroe Edition

The Pulse-Journal reaches 66%+ (77,500 adults) of its footprint each month.

The Western StarThe Western Star is Ohio’s oldest weekly paper and provides in-depth coverage of historic Lebanon and the surrounding area in Warren County.

Named Best Newspaper in the Nation by the Inland Press Foundation, with phenomenal growth in the region, it is rich in heritage and opportunity at the same time.

The Western Star reaches 67% of adults in print every month!

Sources: 2007 SWG Study (Wilkerson & Associates), ABC Audit report ended March 31, 2010

Zips Circulation


Last Thursday


45036, 45054, 45068 14,000 67% 54%

The Fairfield EchoThe Fairfield Echo is a free weekly newspaper delivered to the highly desirable households of Fairfield and Fairfield Township.

It has been recognized as the Best Non-Daily Newspaper in Ohio by the Cleveland Press Club. Fairfield and Fairfield Township have consistently been one of the region’s hottest growth areas.

The Fairfield Echo reaches 63% of adults in print every month!

Zips Circulation


Last Thursday


45011, 45014 15,100 63% 47%

Sources: 2007 SWG Study (Wilkerson & Associates), ABC Audit Report ending March 31, 2010

The Oxford PressThe Oxford Press is a paid weekly published for full-time residents of the college town of Oxford, home of the prestigious Miami University.

This outstanding newspaper earned the Ohio Newspaper Show’s General Excellence Award, three First Place Hooper Awards from the Ohio Newspaper Association, and a Best of Cox award for Division 2 in the non-daily category.

The Oxford Press reaches nearly 11,000 adults in print every month!

Source: 2008 Scarborough, R2 ABC Audit Report ending March 30, 2009

Zips Circulation


Last Friday readership (1-issue)

45013, 45056 3,200 10,600 8,700

Thank You for Your Time!

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