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Course Outline
Chairperson/Dean
Students are expected to review and understand all areas of the course outline.
Retain this course outline for future transfer credit applications. A fee may be charged for
additional copies.
This course outline is available in alternative formats upon request.
School: Business
Department: Business Management
Course Title: Fundamentals of Business
Course Code: BUSN 119
Course Hours/Credits: 56
Prerequisites: N/A
Co-requisites: N/A
Eligible for Prior Learning,Assessment and Recognition:
Yes
Originated by: Drew Smylie
Creation Date: Fall 2008
Revised by: Linda Donville, Shanker Seetharam,Kerri Shields
Revision Date: Summer 2014
Current Semester: Summer 2015
Approved by:
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Course DescriptionThis course is an introduction to a broad range of business concepts, practices and theories relevant to
today’s global business environment. Students will examine the interrelationship among functional areas
of a business enterprise; specifically, human resources, operations management, marketing and sales,
and accounting and finance. Students will develop an understanding of how these functional areas of
business are impacted as the economy, technology, global competition, and consumer decision making
continue to evolve.
Throughout this course students will develop and enhance their ability to work effectively in teams,
conduct research, analyze cases, and will begin to develop the skills and confidence requisite to
delivering professional business presentations. These essential business skills will establish a foundation
for future academic success, while preparing students for the professional demands of a career in
business.
Program OutcomesSuccessful completion of this and other courses in the program culminates in the achievement of the
Vocational Learning Outcomes (program outcomes) set by the Ministry of Training, Colleges and
Universities in the Program Standard. The VLOs express the learning a student must reliably demonstrate
before graduation. To ensure a meaningful learning experience and to better understand how this course
and program prepare graduates for success, students are encouraged to review the Program Standard by
visiting http://www.tcu.gov.on.ca/pepg/audiences/colleges/progstan/. For apprenticeship-based programs,
visit http://www.collegeoftrades.ca/training-standards.
Course Learning OutcomesThe student will reliably demonstrate the ability to:
Outline the components of an environmental scan and describe how political,economic (e.g. fiscal
and monetary policies,population dynamics,emerging markets,economic cycles), socio-
cultural,technological, and competitive factors create favourable opportunities for, or set constraints
upon, a business enterprise
Describe the impact of environmental and ethical issues (e.g. public safety,disposal of waste,false
advertising,bribery, confidentiality, corporate social responsibility, conflict of interest and corruption)
upon both an organization's operations and its stakeholders
Discuss the impact of major international trade agreements and organisations on international
business opportunities (e.g. NAFTA,WTO,EU,ASEAN,COMESA and MERCOSOR)
Discuss the impact of existing and emerging technologies on business opportunities (e.g. social
media, ecommerce, wireless technologies)
Discuss the major activities involved in the functional areas of an organization (i.e. Human
Resources, Marketing, Accounting/Finance, and Operations/Production)
Discuss the considerations entrepreneurs make when starting a business as well as the importance
of, and elements of, a business plan
Discuss risk management strategies (e.g. insurance,contingency plans,SWOT analysis
Recommend possible courses of action an organization might pursue based on the analysis of
information gathered through research conducted using both LRC databases,business cases, and
other qualified/approved sources of information
BUSN 119 CENTENNIAL COLLEGE Fundamentals of Business
THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) 2
9.
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Identify sources of information gathered in order to give proper recognition to the works of others
(e.g. avoiding plagiarism, applying APA formatting)
Essential Employability Skills (EES)
Global Citizenship and Equity (GC&E) Outcomes
Text and other Instructional/Learning MaterialsText Book(s):
Binder Ready Version with WileyPLUS (eBook included)
Boone, L., Khan, M., et. al. (2013). Contemporary Business, Canadian Edition. John Wiley & Sons
Canada, Ltd. ISBN: 978-1-118-79831-7
WileyPLUS alone (eBook included)
Boone, L., Khan, M., et. al. (2013). Contemporary Business, Canadian Edition. John Wiley & Sons
Canada, Ltd. ISBN: 978-1-119-01337-2
Online Resource(s):
WileyPlus
Material(s) required for completing this course:
Textbook, WileyPlus, and additional reading of news, magazines, company annual reports, or other
materials as indicated by professor.
Evaluation SchemeIn-class Exercises: Pertaining to weekly topics as determined by professor. May be individual or
group-based tasks (e.g., quizzes, group discussions, mini-cases, mini-presentations, research,
reflection).
Case Analysis (Individual): Students analyze a business situation, make observations and
recommendation regarding strategies to best improve the situation. Based on content from chapters
1-4.
The student will reliably demonstrate the ability to*:1. Communicate clearly, concisely and correctly in the written, spoken, and visual form that fulfills the
purpose and meets the needs of the audience.6. Locate, select, organize, and document information using appropriate technology and information
systems.7. Analyze, evaluate, and apply relevant information from a variety of sources.9. Interact with others in groups or teams in ways that contribute to effective working relationships
and the achievement of goals.10. Manage the use of time and other resources to complete projects.11. Take responsibility for one's own actions, decisions, and consequences.
*There are 11 Essential Employability Skills outcomes as per the Ministry Program Standard. Of these 11 outcomes, the following will beassessed in this course.
The student will reliably demonstrate the ability to*:4. Analyze the use of the world's resources to achieve sustainability and equitable distribution at the
personal, professional, and global level.
*There are 6 institutional Global Citizenship & Equity outcomes. Of these 6 outcomes, the following will be assessed in this course.
BUSN 119 CENTENNIAL COLLEGE Fundamentals of Business
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Concept Check Assessment 1: Test on concepts from chapters 1-5.
Company Research Assignment (Individual): Students will research an enterprise of international
scope to be approved by professor
GC & E Assignment (Individual): GC & E Learning Outcome #4: Analyze the use of the world’s
resources to achieve sustainability and equitable distribution at the personal, professional and global
level.
Case Analysis (Group): Student analyze a business case working in groups. Group members will
evaluate their peers' performance on this assignment. Each group member's mark on this
assignment may vary.
Group Project and Presentation (10 minute presentation): Students will work in groups to complete
an assigned project then present results. Presentations will be no longer than 10 minutes.
Concept Check Assessment 2: Test on concepts from chapters 6-11, 14-15, 17.
If students are unable to write a test they should immediately contact their professor or program Chair for
advice. In exceptional and well documented circumstances (e.g. unforeseen family problems, serious
illness, or death of a close family member), students may be able to write a make-up test.
All submitted work may be reviewed for authenticity and originality utilizing Turnitin®. Students who do not
wish to have their work submitted to Turnitin® must, by the end of the second week of class,
communicate this in writing to the instructor and make mutually agreeable alternate arrangements.
When writing tests, students must be able to produce official College photo identification or they may be
refused the right to take the test or test results will be void.
Student AccommodationIt is College Policy to provide accommodation based on grounds defined in the Ontario Human Rights
Code. Accommodation may include modifications to standard practices. Students with disabilities who
require academic accommodations must register with the Centre for Students with Disabilities. Students
requiring accommodation based on other human rights grounds should talk with their professors as early
as possible. Please see the Student Accommodation Policy.
Evaluation Name CLO(s) EESOutcome(s)
GCEOutcome(s)
Weight/100
In-class Exercises 1, 2, 3, 4, 5,6, 7, 8
10
Case Analysis (Individual) 1, 2, 3, 8, 9 1, 6, 7, 10,11
10
Concept Check Assessment 1 1, 2, 3, 5 1, 10, 11 10Company Research Assignment (Individual) 1, 2, 4, 5, 7,
8, 91, 6, 7, 10 10
GC & E Assignment (Individual) 2, 9 1, 6, 11 4 10Case Analysis (Group) 1, 2, 4, 5, 7,
8, 91, 6, 7, 9,10, 11
15
Group Project and Presentation (10 minutepresentation)
1, 4, 7, 8, 9 1, 6, 7, 9,10, 11
20
Concept Check Assessment 2 2, 4, 5, 6, 7 1, 10, 11 15Total 100%
BUSN 119 CENTENNIAL COLLEGE Fundamentals of Business
THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) 4
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Use of DictionariesEnglish-Additional Language (e.g. English-Chinese) or Additional Language-English (e.g. Russian-
English) dictionaries may be used in regular class work.
Dictionaries may be used in tests and examinations, or in portions of tests and examinations, as long
as they are non-electronic (not capable of storing information) and hard copy (reviewed by the
invigilator to ensure notes are not incorporated that would affect test or examination integrity).
Program or School PoliciesN/A
Course PoliciesAssignments are due as indicated by the professor. Late assignments will incur a late assignment
penalty of 20% loss of marks per day late (including weekends and holidays). There will be no penalty for
work missed for a justifiable reason with supporting documented evidence of reason. Students need to
inform their professor of any situation that arises during the semester that may have an adverse effect on
their academic performance, and request, well in advance, any necessary considerations according to the
policies. Failure to do so will jeopardize any academic appeals.
College PoliciesStudents should familiarize themselves with all College Policies that cover academic matters and student
conduct.
All students and employees have the right to study and work in an environment that is free from
discrimination and harassment and promotes respect and equity. Centennial policies ensure all incidents
of harassment, discrimination, bullying and violence will be addressed and responded to accordingly.
Academic honesty is integral to the learning process and a necessary ingredient of academic integrity.
Academic dishonesty includes cheating, plagiarism, and impersonation. All of these occur when the work
of others is presented by a student as their own and/or without citing sources of information. Breaches of
academic honesty may result in a failing grade on the assignment/course, suspension or expulsion from
the college.
For more information on these and other policies, please visit www.centennialcollege.ca/about-
centennial/college-overview/college-policies.
Students enrolled in a joint or collaborative program are subject to the partner institution's academic
policies.
PLAR ProcessThis course is eligible for Prior Learning Assessment and Recognition (PLAR). PLAR is a process by
which course credit may be granted for past learning acquired through work or other life experiences. The
PLAR process involves completing an assessment (portfolio, test, assignment, etc.) that reliably
demonstrates achievement of the course learning outcomes. Contact the academic school to obtain
BUSN 119 CENTENNIAL COLLEGE Fundamentals of Business
THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) 5
information on the PLAR process and the required assessment.
This course outline and its associated weekly topical(s) may not be reproduced, in whole or in
part, without the prior permission of Centennial College.
BUSN 119 CENTENNIAL COLLEGE Fundamentals of Business
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Topical Outline (subject to change):Week Topics Readings/Materials Weekly Learning Outcome(s) Instructional Strategies Evaluation
NameEvaluation
Date1 Course Overview
The Changing Face ofBusiness
Course Outline
Chapter 1
•Distinguish the differences amongst private,public and not-for-profit organizations•Identify and describe the factors ofproduction•Describe the private enterprise system,including basic rights and entrepreneurship•Identify the six eras of business, and explainhow the relationship era—including alliances,technology, and environmentalconcerns—influences contemporary business•Explain how today’s business workforce andthe nature of work itself are changing•Identify the skills and attributes managersneed to lead businesses in the 21st Century•Identify the characteristics that contribute toa company being considered outstanding inthe business community
Each week a mixture ofthe followinginstructional strategieswill be used (these mayvary as determined byinstructor):LectureDiscussionsVideo
Group work
2 Business Ethics andSocial Responsibility
Course Outline
Chapter 1Chapter 2
•Explain the concepts of business ethics andcorporate social responsibility(CSR)•Describe the factors that influence businessethics•Discuss how organizations shape ethicalbehavior•Describe how CSR is measured, andsummarize the responsibilities of businessesto the general public, and stakeholders
Lecture
Class discussions
Video
Group work
3 Economic ChallengesFacing ContemporaryBusiness
Chapter 3
Case Analysis MethodHandout
•Distinguish between microeconomics andmacroeconomics•Explain the factors that drive demand andsupply•Compare the three major types of economicsystems•Describe the four stages of the businesscycle•Explain how productivity, price levelchanges, and employment levels affect thestability of a nation’s economy•Discuss how monetary policy and fiscalpolicy are used to manage an economy’sperformance
Lecture
Class discussions
Video
Group work
Case Analysis
Assign Case AnalysisAssignment
In-classExercisesWeeks 3-13(asdetermined byprofessor)(10%)
BUSN 119 CENTENNIAL COLLEGE Fundamentals of Business
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Week Topics Readings/Materials Weekly Learning Outcome(s) Instructional Strategies EvaluationName
EvaluationDate
•Describe the major global economicchallenges of the 21st century
4 Competing in WorldMarkets
Case Analysis Method
Chapter 4 •Explain the importance of internationalbusiness and the primary reasons nationstrade•Discuss the concepts of absolute andcomparative advantage in international trade•Identify the major barriers that confrontglobal businesses•Explain how international trade organizationsand economic communities reduce tradebarriers to international trade•Compare the different levels of involvementused by businesses when entering globalmarkets
Lecture
Class discussions
Group work
5 Forms of BusinessOwnership andOrganization
Chapter 5 •Distinguish between small and largebusinesses•Discuss the contributions of smallbusinesses to the economy•Describe the features of an effectivebusiness plan•Describe funding opportunities for smallbusinesses, including the role of the BusinessDevelopment Bank of Canada (BDC)•Explain how franchising providesopportunities for both franchisors andfranchisees•Outline the three main legal forms ofbusiness ownership and summarize thefeatures of not-for-profit organizations•Describe mergers, acquisitions, and jointventures
Lecture
Class discussions
Video
Group work
Case Analysis
Assign CompanyResearch Assignment
Case Analysis(Individual)(10%)
6 UnderstandingAccounting andFinancial Statements
Chapter 15 •Explain the functions of accounting, andidentify the three basic activities involvingaccounting•Describe the roles played by public,management, government, and not-for-profitaccountants•Identify the foundations of the accountingsystem, including GAAP, IFRS, and the roleof the Accounting Standards Board (AcSB)•Outline the steps in the accounting cycle,and define double-entry book-keeping and the
Lecture
Class discussions
Video
Group work
ConceptCheckAssessment 1(Ch 1-5)(10%)
BUSN 119 CENTENNIAL COLLEGE Fundamentals of Business
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Week Topics Readings/Materials Weekly Learning Outcome(s) Instructional Strategies EvaluationName
EvaluationDate
accounting equation•Explain the functions and major componentsof the four principal financial statement: thebalance sheet, the income statement, thestatement of changes in equity, and thestatement of cash flows•Discuss how financial ratios are used toanalyze a company’s financial strengths andweaknesses•Describe the role of budgets in a business•Outline the accounting issues facing globalbusiness
7 FinancialManagement
Risk Management
Chapter 17
Appendix D
•Define finance, and explain the role offinancial managers•Describe the parts of a financial plan and thefinancial planning process•Outline how organizations manage theirassets•Compare the two major sources of funds fora business, and explain the concept ofleverage•Identify sources of short-term financing forbusiness operations•Discuss long-term financing options•Describe mergers, acquisitions, buyouts, anddivestitures
Lecture
Class discussions
Video
Group work
Assign GC & EAssignment
CompanyResearchAssignment(Individual)(10%)
8 Management,Leadership, and theInternal Organization
Chapter 7 •Define management and the three types ofskills necessary for managerial success•Explain the role of vision and ethicalstandards in business success•Summarize the major benefits of planning,and distinguish among strategic planning,tactical planning, and operational planning•Contrast the two major types of businessdecisions, and list the steps in the decision-making process•Define leadership and compare differentleadership styles•Discuss the meaning and importance ofcorporate culture•Identify the four main types of organizationalstructure
Lecture
Class discussions
Video
Group work
9 Human Resources Chapter 8 •Explain the role and responsibilities of Lecture GC & E
BUSN 119 CENTENNIAL COLLEGE Fundamentals of Business
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Week Topics Readings/Materials Weekly Learning Outcome(s) Instructional Strategies EvaluationName
EvaluationDate
Management: FromRecruitment to LabourRelations
human resource management•Describe how recruitment and selectioncontribute to placing the right person in a job•Discuss how orientation, training programs,and performance appraisals help companiesdevelop their employees•Describe how firms compensate employeesthrough pay systems and benefit programs•Discuss employee separation and the impactof downsizing and outsourcing•Explain the different methods and theories ofmotivation•Discuss the role of labour unions, thecollective bargaining process, and methodsfor settling labour management disputes
Class discussions
Video
Group work
Assign Case Analysis(Group)
Assignment(Individual)(10%)
10 Top PerformancethroughEmpowerment,Teamwork, andCommunication
Chapter 9 •Describe why and how organizationsempower employees•Distinguish among the five types of teams inthe workplace•Identify the characteristics of an effectiveteam, and summarize the stages of teamdevelopment•Relate team cohesiveness and norms toeffective team performance•Describe the factors that can cause conflictin teams and ways to manage conflict•Explain the importance, process, and typesof effective communication•Explain external communication methods ofmanaging a public crisis
Lecture
Class discussions
Video
Group work
11 Production andOperationsManagement
Chapter 10 •Explain the strategic importance of theproduction function•Identify and describe the four maincategories of production processes•Explain the role of technology in theproduction process•Identify the factors involved in a plantlocation decision•Explain the major tasks of production andoperations managers, and outline the threeactivities involved in carrying out theproduction plan•Identify the steps in the production control
Lecture
Class discussions
Video
Group work
Case Analysis(Group) (15%)
BUSN 119 CENTENNIAL COLLEGE Fundamentals of Business
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Week Topics Readings/Materials Weekly Learning Outcome(s) Instructional Strategies EvaluationName
EvaluationDate
process•Discuss the importance of quality control
12 Customer-DrivenMarketing
Group Presentations
Chapter 11 •Summarize the ways in which marketingcreates utility•Discuss the marketing concept•Describe not-for-profit marketing, and identifythe five major categories of nontraditionalmarketing•Outline the basic steps in developing amarketing strategy•Describe the marketing research function•Identify and explain each of the methodsavailable for segmenting consumer andbusiness markets•Outline the determinants of consumerbehavior•Discuss the benefits of and tools forrelationship marketing•Identify the 4 Ps of marketing
Lecture
Class discussions
Video
Group work
Group ProjectandPresentation(10 minutepresentation)(20%)
13 Using Technology toManage Information
Chapter 14 •Distinguish between data and information,and explain the role of information systems inbusiness•List the components and different types ofinformation systems•Outline how computer hardware andsoftware are used to manage information•Describe networking andtelecommunications technology and the typesof computer networks•Discuss the security and ethical issuesinvolving computer information systems•Explain the steps that companies go throughin anticipating, planning for, and recoveringfrom information systems disasters•Review the current trends in informationsystems
Lecture
Class discussions
Video
Group work
14 Starting Your OwnBusiness: TheEntrepreneurshipAlternative
Chapter 6 •Define the term entrepreneur, and distinguishamong entrepreneurs, small-businessowners, and managers•Discuss factors that support and expandopportunities for entrepreneurs•Summarize the process of starting a newventure
Lecture
Class discussions
Video
Group work
ConceptCheckAssessment 2(Chapters 6-11, 14-15, 17)(15%)
BUSN 119 CENTENNIAL COLLEGE Fundamentals of Business
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Week Topics Readings/Materials Weekly Learning Outcome(s) Instructional Strategies EvaluationName
EvaluationDate
•Explain how organizations promoteintrapreneurship Concept Check
Assessment
BUSN 119 CENTENNIAL COLLEGE Fundamentals of Business
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