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Page 1: Course Outline - Centennial College · Course Outline Chairperson/Dean ... media, ecommerce, wireless technologies) ... Discuss the considerations entrepreneurs make when starting

Course Outline

Chairperson/Dean

Students are expected to review and understand all areas of the course outline.

Retain this course outline for future transfer credit applications. A fee may be charged for

additional copies.

This course outline is available in alternative formats upon request.

School: Business

Department: Business Management

Course Title: Fundamentals of Business

Course Code: BUSN 119

Course Hours/Credits: 56

Prerequisites: N/A

Co-requisites: N/A

Eligible for Prior Learning,Assessment and Recognition:

Yes

Originated by: Drew Smylie

Creation Date: Fall 2008

Revised by: Linda Donville, Shanker Seetharam,Kerri Shields

Revision Date: Summer 2014

Current Semester: Summer 2015

Approved by:

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Course DescriptionThis course is an introduction to a broad range of business concepts, practices and theories relevant to

today’s global business environment. Students will examine the interrelationship among functional areas

of a business enterprise; specifically, human resources, operations management, marketing and sales,

and accounting and finance. Students will develop an understanding of how these functional areas of

business are impacted as the economy, technology, global competition, and consumer decision making

continue to evolve.

Throughout this course students will develop and enhance their ability to work effectively in teams,

conduct research, analyze cases, and will begin to develop the skills and confidence requisite to

delivering professional business presentations. These essential business skills will establish a foundation

for future academic success, while preparing students for the professional demands of a career in

business.

Program OutcomesSuccessful completion of this and other courses in the program culminates in the achievement of the

Vocational Learning Outcomes (program outcomes) set by the Ministry of Training, Colleges and

Universities in the Program Standard. The VLOs express the learning a student must reliably demonstrate

before graduation. To ensure a meaningful learning experience and to better understand how this course

and program prepare graduates for success, students are encouraged to review the Program Standard by

visiting http://www.tcu.gov.on.ca/pepg/audiences/colleges/progstan/. For apprenticeship-based programs,

visit http://www.collegeoftrades.ca/training-standards.

Course Learning OutcomesThe student will reliably demonstrate the ability to:

Outline the components of an environmental scan and describe how political,economic (e.g. fiscal

and monetary policies,population dynamics,emerging markets,economic cycles), socio-

cultural,technological, and competitive factors create favourable opportunities for, or set constraints

upon, a business enterprise

Describe the impact of environmental and ethical issues (e.g. public safety,disposal of waste,false

advertising,bribery, confidentiality, corporate social responsibility, conflict of interest and corruption)

upon both an organization's operations and its stakeholders

Discuss the impact of major international trade agreements and organisations on international

business opportunities (e.g. NAFTA,WTO,EU,ASEAN,COMESA and MERCOSOR)

Discuss the impact of existing and emerging technologies on business opportunities (e.g. social

media, ecommerce, wireless technologies)

Discuss the major activities involved in the functional areas of an organization (i.e. Human

Resources, Marketing, Accounting/Finance, and Operations/Production)

Discuss the considerations entrepreneurs make when starting a business as well as the importance

of, and elements of, a business plan

Discuss risk management strategies (e.g. insurance,contingency plans,SWOT analysis

Recommend possible courses of action an organization might pursue based on the analysis of

information gathered through research conducted using both LRC databases,business cases, and

other qualified/approved sources of information

BUSN 119 CENTENNIAL COLLEGE Fundamentals of Business

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9.

Identify sources of information gathered in order to give proper recognition to the works of others

(e.g. avoiding plagiarism, applying APA formatting)

Essential Employability Skills (EES)

Global Citizenship and Equity (GC&E) Outcomes

Text and other Instructional/Learning MaterialsText Book(s):

Binder Ready Version with WileyPLUS (eBook included)

Boone, L., Khan, M., et. al. (2013). Contemporary Business, Canadian Edition. John Wiley & Sons

Canada, Ltd. ISBN: 978-1-118-79831-7

WileyPLUS alone (eBook included)

Boone, L., Khan, M., et. al. (2013). Contemporary Business, Canadian Edition. John Wiley & Sons

Canada, Ltd. ISBN: 978-1-119-01337-2

Online Resource(s):

WileyPlus

Material(s) required for completing this course:

Textbook, WileyPlus, and additional reading of news, magazines, company annual reports, or other

materials as indicated by professor.

Evaluation SchemeIn-class Exercises: Pertaining to weekly topics as determined by professor. May be individual or

group-based tasks (e.g., quizzes, group discussions, mini-cases, mini-presentations, research,

reflection).

Case Analysis (Individual): Students analyze a business situation, make observations and

recommendation regarding strategies to best improve the situation. Based on content from chapters

1-4.

The student will reliably demonstrate the ability to*:1. Communicate clearly, concisely and correctly in the written, spoken, and visual form that fulfills the

purpose and meets the needs of the audience.6. Locate, select, organize, and document information using appropriate technology and information

systems.7. Analyze, evaluate, and apply relevant information from a variety of sources.9. Interact with others in groups or teams in ways that contribute to effective working relationships

and the achievement of goals.10. Manage the use of time and other resources to complete projects.11. Take responsibility for one's own actions, decisions, and consequences.

*There are 11 Essential Employability Skills outcomes as per the Ministry Program Standard. Of these 11 outcomes, the following will beassessed in this course.

The student will reliably demonstrate the ability to*:4. Analyze the use of the world's resources to achieve sustainability and equitable distribution at the

personal, professional, and global level.

*There are 6 institutional Global Citizenship & Equity outcomes. Of these 6 outcomes, the following will be assessed in this course.

BUSN 119 CENTENNIAL COLLEGE Fundamentals of Business

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Concept Check Assessment 1: Test on concepts from chapters 1-5.

Company Research Assignment (Individual): Students will research an enterprise of international

scope to be approved by professor

GC & E Assignment (Individual): GC & E Learning Outcome #4: Analyze the use of the world’s

resources to achieve sustainability and equitable distribution at the personal, professional and global

level.

Case Analysis (Group): Student analyze a business case working in groups. Group members will

evaluate their peers' performance on this assignment. Each group member's mark on this

assignment may vary.

Group Project and Presentation (10 minute presentation): Students will work in groups to complete

an assigned project then present results. Presentations will be no longer than 10 minutes.

Concept Check Assessment 2: Test on concepts from chapters 6-11, 14-15, 17.

If students are unable to write a test they should immediately contact their professor or program Chair for

advice. In exceptional and well documented circumstances (e.g. unforeseen family problems, serious

illness, or death of a close family member), students may be able to write a make-up test.

All submitted work may be reviewed for authenticity and originality utilizing Turnitin®. Students who do not

wish to have their work submitted to Turnitin® must, by the end of the second week of class,

communicate this in writing to the instructor and make mutually agreeable alternate arrangements.

When writing tests, students must be able to produce official College photo identification or they may be

refused the right to take the test or test results will be void.

Student AccommodationIt is College Policy to provide accommodation based on grounds defined in the Ontario Human Rights

Code. Accommodation may include modifications to standard practices. Students with disabilities who

require academic accommodations must register with the Centre for Students with Disabilities. Students

requiring accommodation based on other human rights grounds should talk with their professors as early

as possible. Please see the Student Accommodation Policy.

Evaluation Name CLO(s) EESOutcome(s)

GCEOutcome(s)

Weight/100

In-class Exercises 1, 2, 3, 4, 5,6, 7, 8

10

Case Analysis (Individual) 1, 2, 3, 8, 9 1, 6, 7, 10,11

10

Concept Check Assessment 1 1, 2, 3, 5 1, 10, 11 10Company Research Assignment (Individual) 1, 2, 4, 5, 7,

8, 91, 6, 7, 10 10

GC & E Assignment (Individual) 2, 9 1, 6, 11 4 10Case Analysis (Group) 1, 2, 4, 5, 7,

8, 91, 6, 7, 9,10, 11

15

Group Project and Presentation (10 minutepresentation)

1, 4, 7, 8, 9 1, 6, 7, 9,10, 11

20

Concept Check Assessment 2 2, 4, 5, 6, 7 1, 10, 11 15Total 100%

BUSN 119 CENTENNIAL COLLEGE Fundamentals of Business

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Use of DictionariesEnglish-Additional Language (e.g. English-Chinese) or Additional Language-English (e.g. Russian-

English) dictionaries may be used in regular class work.

Dictionaries may be used in tests and examinations, or in portions of tests and examinations, as long

as they are non-electronic (not capable of storing information) and hard copy (reviewed by the

invigilator to ensure notes are not incorporated that would affect test or examination integrity).

Program or School PoliciesN/A

Course PoliciesAssignments are due as indicated by the professor. Late assignments will incur a late assignment

penalty of 20% loss of marks per day late (including weekends and holidays). There will be no penalty for

work missed for a justifiable reason with supporting documented evidence of reason. Students need to

inform their professor of any situation that arises during the semester that may have an adverse effect on

their academic performance, and request, well in advance, any necessary considerations according to the

policies. Failure to do so will jeopardize any academic appeals.

College PoliciesStudents should familiarize themselves with all College Policies that cover academic matters and student

conduct.

All students and employees have the right to study and work in an environment that is free from

discrimination and harassment and promotes respect and equity. Centennial policies ensure all incidents

of harassment, discrimination, bullying and violence will be addressed and responded to accordingly.

Academic honesty is integral to the learning process and a necessary ingredient of academic integrity.

Academic dishonesty includes cheating, plagiarism, and impersonation. All of these occur when the work

of others is presented by a student as their own and/or without citing sources of information. Breaches of

academic honesty may result in a failing grade on the assignment/course, suspension or expulsion from

the college.

For more information on these and other policies, please visit www.centennialcollege.ca/about-

centennial/college-overview/college-policies.

Students enrolled in a joint or collaborative program are subject to the partner institution's academic

policies.

PLAR ProcessThis course is eligible for Prior Learning Assessment and Recognition (PLAR). PLAR is a process by

which course credit may be granted for past learning acquired through work or other life experiences. The

PLAR process involves completing an assessment (portfolio, test, assignment, etc.) that reliably

demonstrates achievement of the course learning outcomes. Contact the academic school to obtain

BUSN 119 CENTENNIAL COLLEGE Fundamentals of Business

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information on the PLAR process and the required assessment.

This course outline and its associated weekly topical(s) may not be reproduced, in whole or in

part, without the prior permission of Centennial College.

BUSN 119 CENTENNIAL COLLEGE Fundamentals of Business

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Topical Outline (subject to change):Week Topics Readings/Materials Weekly Learning Outcome(s) Instructional Strategies Evaluation

NameEvaluation

Date1 Course Overview

The Changing Face ofBusiness

Course Outline

Chapter 1

•Distinguish the differences amongst private,public and not-for-profit organizations•Identify and describe the factors ofproduction•Describe the private enterprise system,including basic rights and entrepreneurship•Identify the six eras of business, and explainhow the relationship era—including alliances,technology, and environmentalconcerns—influences contemporary business•Explain how today’s business workforce andthe nature of work itself are changing•Identify the skills and attributes managersneed to lead businesses in the 21st Century•Identify the characteristics that contribute toa company being considered outstanding inthe business community

Each week a mixture ofthe followinginstructional strategieswill be used (these mayvary as determined byinstructor):LectureDiscussionsVideo

Group work

2 Business Ethics andSocial Responsibility

Course Outline

Chapter 1Chapter 2

•Explain the concepts of business ethics andcorporate social responsibility(CSR)•Describe the factors that influence businessethics•Discuss how organizations shape ethicalbehavior•Describe how CSR is measured, andsummarize the responsibilities of businessesto the general public, and stakeholders

Lecture

Class discussions

Video

Group work

3 Economic ChallengesFacing ContemporaryBusiness

Chapter 3

Case Analysis MethodHandout

•Distinguish between microeconomics andmacroeconomics•Explain the factors that drive demand andsupply•Compare the three major types of economicsystems•Describe the four stages of the businesscycle•Explain how productivity, price levelchanges, and employment levels affect thestability of a nation’s economy•Discuss how monetary policy and fiscalpolicy are used to manage an economy’sperformance

Lecture

Class discussions

Video

Group work

Case Analysis

Assign Case AnalysisAssignment

In-classExercisesWeeks 3-13(asdetermined byprofessor)(10%)

BUSN 119 CENTENNIAL COLLEGE Fundamentals of Business

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Week Topics Readings/Materials Weekly Learning Outcome(s) Instructional Strategies EvaluationName

EvaluationDate

•Describe the major global economicchallenges of the 21st century

4 Competing in WorldMarkets

Case Analysis Method

Chapter 4 •Explain the importance of internationalbusiness and the primary reasons nationstrade•Discuss the concepts of absolute andcomparative advantage in international trade•Identify the major barriers that confrontglobal businesses•Explain how international trade organizationsand economic communities reduce tradebarriers to international trade•Compare the different levels of involvementused by businesses when entering globalmarkets

Lecture

Class discussions

Group work

5 Forms of BusinessOwnership andOrganization

Chapter 5 •Distinguish between small and largebusinesses•Discuss the contributions of smallbusinesses to the economy•Describe the features of an effectivebusiness plan•Describe funding opportunities for smallbusinesses, including the role of the BusinessDevelopment Bank of Canada (BDC)•Explain how franchising providesopportunities for both franchisors andfranchisees•Outline the three main legal forms ofbusiness ownership and summarize thefeatures of not-for-profit organizations•Describe mergers, acquisitions, and jointventures

Lecture

Class discussions

Video

Group work

Case Analysis

Assign CompanyResearch Assignment

Case Analysis(Individual)(10%)

6 UnderstandingAccounting andFinancial Statements

Chapter 15 •Explain the functions of accounting, andidentify the three basic activities involvingaccounting•Describe the roles played by public,management, government, and not-for-profitaccountants•Identify the foundations of the accountingsystem, including GAAP, IFRS, and the roleof the Accounting Standards Board (AcSB)•Outline the steps in the accounting cycle,and define double-entry book-keeping and the

Lecture

Class discussions

Video

Group work

ConceptCheckAssessment 1(Ch 1-5)(10%)

BUSN 119 CENTENNIAL COLLEGE Fundamentals of Business

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Week Topics Readings/Materials Weekly Learning Outcome(s) Instructional Strategies EvaluationName

EvaluationDate

accounting equation•Explain the functions and major componentsof the four principal financial statement: thebalance sheet, the income statement, thestatement of changes in equity, and thestatement of cash flows•Discuss how financial ratios are used toanalyze a company’s financial strengths andweaknesses•Describe the role of budgets in a business•Outline the accounting issues facing globalbusiness

7 FinancialManagement

Risk Management

Chapter 17

Appendix D

•Define finance, and explain the role offinancial managers•Describe the parts of a financial plan and thefinancial planning process•Outline how organizations manage theirassets•Compare the two major sources of funds fora business, and explain the concept ofleverage•Identify sources of short-term financing forbusiness operations•Discuss long-term financing options•Describe mergers, acquisitions, buyouts, anddivestitures

Lecture

Class discussions

Video

Group work

Assign GC & EAssignment

CompanyResearchAssignment(Individual)(10%)

8 Management,Leadership, and theInternal Organization

Chapter 7 •Define management and the three types ofskills necessary for managerial success•Explain the role of vision and ethicalstandards in business success•Summarize the major benefits of planning,and distinguish among strategic planning,tactical planning, and operational planning•Contrast the two major types of businessdecisions, and list the steps in the decision-making process•Define leadership and compare differentleadership styles•Discuss the meaning and importance ofcorporate culture•Identify the four main types of organizationalstructure

Lecture

Class discussions

Video

Group work

9 Human Resources Chapter 8 •Explain the role and responsibilities of Lecture GC & E

BUSN 119 CENTENNIAL COLLEGE Fundamentals of Business

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Week Topics Readings/Materials Weekly Learning Outcome(s) Instructional Strategies EvaluationName

EvaluationDate

Management: FromRecruitment to LabourRelations

human resource management•Describe how recruitment and selectioncontribute to placing the right person in a job•Discuss how orientation, training programs,and performance appraisals help companiesdevelop their employees•Describe how firms compensate employeesthrough pay systems and benefit programs•Discuss employee separation and the impactof downsizing and outsourcing•Explain the different methods and theories ofmotivation•Discuss the role of labour unions, thecollective bargaining process, and methodsfor settling labour management disputes

Class discussions

Video

Group work

Assign Case Analysis(Group)

Assignment(Individual)(10%)

10 Top PerformancethroughEmpowerment,Teamwork, andCommunication

Chapter 9 •Describe why and how organizationsempower employees•Distinguish among the five types of teams inthe workplace•Identify the characteristics of an effectiveteam, and summarize the stages of teamdevelopment•Relate team cohesiveness and norms toeffective team performance•Describe the factors that can cause conflictin teams and ways to manage conflict•Explain the importance, process, and typesof effective communication•Explain external communication methods ofmanaging a public crisis

Lecture

Class discussions

Video

Group work

11 Production andOperationsManagement

Chapter 10 •Explain the strategic importance of theproduction function•Identify and describe the four maincategories of production processes•Explain the role of technology in theproduction process•Identify the factors involved in a plantlocation decision•Explain the major tasks of production andoperations managers, and outline the threeactivities involved in carrying out theproduction plan•Identify the steps in the production control

Lecture

Class discussions

Video

Group work

Case Analysis(Group) (15%)

BUSN 119 CENTENNIAL COLLEGE Fundamentals of Business

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Week Topics Readings/Materials Weekly Learning Outcome(s) Instructional Strategies EvaluationName

EvaluationDate

process•Discuss the importance of quality control

12 Customer-DrivenMarketing

Group Presentations

Chapter 11 •Summarize the ways in which marketingcreates utility•Discuss the marketing concept•Describe not-for-profit marketing, and identifythe five major categories of nontraditionalmarketing•Outline the basic steps in developing amarketing strategy•Describe the marketing research function•Identify and explain each of the methodsavailable for segmenting consumer andbusiness markets•Outline the determinants of consumerbehavior•Discuss the benefits of and tools forrelationship marketing•Identify the 4 Ps of marketing

Lecture

Class discussions

Video

Group work

Group ProjectandPresentation(10 minutepresentation)(20%)

13 Using Technology toManage Information

Chapter 14 •Distinguish between data and information,and explain the role of information systems inbusiness•List the components and different types ofinformation systems•Outline how computer hardware andsoftware are used to manage information•Describe networking andtelecommunications technology and the typesof computer networks•Discuss the security and ethical issuesinvolving computer information systems•Explain the steps that companies go throughin anticipating, planning for, and recoveringfrom information systems disasters•Review the current trends in informationsystems

Lecture

Class discussions

Video

Group work

14 Starting Your OwnBusiness: TheEntrepreneurshipAlternative

Chapter 6 •Define the term entrepreneur, and distinguishamong entrepreneurs, small-businessowners, and managers•Discuss factors that support and expandopportunities for entrepreneurs•Summarize the process of starting a newventure

Lecture

Class discussions

Video

Group work

ConceptCheckAssessment 2(Chapters 6-11, 14-15, 17)(15%)

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Week Topics Readings/Materials Weekly Learning Outcome(s) Instructional Strategies EvaluationName

EvaluationDate

•Explain how organizations promoteintrapreneurship Concept Check

Assessment

BUSN 119 CENTENNIAL COLLEGE Fundamentals of Business

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