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Sunshine State: The Power of Positivity

Counsel - Sunshine State

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Page 1: Counsel - Sunshine State

FUTURE SIGNS SUNSHINE STATE

LOWE COUNSEL LOWE WORLDWIDE MAY 2009

Sunshine State: The Power of Positivity

Page 2: Counsel - Sunshine State

FUTURE SIGNS SUNSHINE STATE

LOWE COUNSEL LOWE WORLDWIDE MAY 2009

In the 21st C people are increasingly judging success in terms of happiness rather than just wealth or material possessions.

Page 3: Counsel - Sunshine State

FUTURE SIGNS SUNSHINE STATE

LOWE COUNSEL LOWE WORLDWIDE MAY 2009

In challenging times people become even more aware of what really makes them happy and fulfilled.

Page 4: Counsel - Sunshine State

FUTURE SIGNS SUNSHINE STATE

LOWE COUNSEL LOWE WORLDWIDE MAY 2009

Concentrating on personal positivity has become a way for people to take control and fight back.

Page 5: Counsel - Sunshine State

FUTURE SIGNS SUNSHINE STATE

LOWE COUNSEL LOWE WORLDWIDE MAY 2009

“French President Nicolas Sarkozy asked world leaders to join a "revolution" in the measurement of economic progress by dropping their obsession with gross domestic product to account for factors such as health-care availability and leisure time.

In a speech on the first anniversary of the collapse of Lehman Brothers, Sarkozy said the financial crisis has shown the need for a better way of calculating a country's economic health.”

— Associated Press, Sep 2009

The growth in the ‘science of happiness’ means we are now more able to accurately measure how happy people actually are.

Page 6: Counsel - Sunshine State

FUTURE SIGNS SUNSHINE STATE

LOWE COUNSEL LOWE WORLDWIDE MAY 2009

Happiness Indexes

THERE ARE ALREADY A NUMBER OF DIFFERENT ORGANIZATIONS - FORBES, UNESCO, MONOCLE – THAT PRODUCE ANNUAL HAPPINESS INDEXES.

WHAT POSITION DOES YOUR COUNTRY COME IN THE HAPPINESS LEAGUE TABLES?

Page 7: Counsel - Sunshine State

FUTURE SIGNS SUNSHINE STATE

LOWE COUNSEL LOWE WORLDWIDE MAY 2009

Happiness Products

“Smiley contains monoaminated alkaloids that have a pharamacodynamic action called phenylethylamine… phenylethylamine is to passion what endorphin is to love.”

— happytherapy.com

THE RANGE OF PRODUCTS DESIGNED TO MAKE YOU HAPPY IS GROWING RAPIDLY – FROM PERFUMES TO ENERGY DRINKS, MORE PRODUCTS ARE NOW CLAIMING TO ACTUALLY TRIGGER OR BOOST DOPAMINE LEVELS IN THE BRAIN AND CREATE HAPPINESS.

Page 8: Counsel - Sunshine State

FUTURE SIGNS SUNSHINE STATE

LOWE COUNSEL LOWE WORLDWIDE MAY 2009

Eat Yourself Happy

“The cafe only serves all-natural 'happy-hormone-producing' foods, set to lift customers' moods. Its menu is loaded with foods that are believed to help balance the brain's levels of serotonin and dopamine, which in turn helps alleviate mild to moderate depression.”

— Springwise.com

THE APPROACH HAS BEEN ADOPTED BY PHILIPPINE RESTAURANT ‘VAN GOUGH IS BIPOLAR’, WHICH OFFERS A UNIQUE COMBINATION OF FUNCTIONAL FOOD WITH SOCIAL ENTREPRENEURSHIP.

THE MENU IS DESIGNED TO SHOW CUSTOMERS THE KEY FOODS THAT MAINTAIN HEALTHY HORMONE LEVELS, HELPING THEM INCLUDE THESE FOODS IN THEIR DIET AT HOME.

Page 9: Counsel - Sunshine State

FUTURE SIGNS SUNSHINE STATE

LOWE COUNSEL LOWE WORLDWIDE MAY 2009

Happy Moments

MANY BRANDS HAVE REALISED THAT PROVIDING MOMENTS OF HAPPINESS IS WHAT THEY DO BEST.

“Chocolate intake has been linked with the release of serotonin in the brain which produces feelings of pleasure. A study reported by the BBC indicated that melting chocolate in one’s mouth produced an increase in brain activity and heart rate that was more intense than that associated with passionate kissing.”

— wikipedia.com

Page 10: Counsel - Sunshine State

FUTURE SIGNS SUNSHINE STATE

LOWE COUNSEL LOWE WORLDWIDE MAY 2009

The Obama Factor

THE WAVE OF EMOTION GENERATED BY THE ELECTION OF PRESIDENT OBAMA HAS MADE PEOPLE MORE AWARE OF THE POWER OF POSITIVITY AND THE POWER OF INDIVIDUALS TO AFFECT CHANGE.

Page 11: Counsel - Sunshine State

FUTURE SIGNS SUNSHINE STATE

LOWE COUNSEL LOWE WORLDWIDE MAY 2009

AS THE GLOBAL RECESSION DEEPENS EXPECT MORE BRANDS TO CHOOSE OVERTLY POSITIVE AND UPBEAT MESSAGES.

BOTH COCA-COLA AND PEPSI HAVE RECENTLY ALIGNED THEMSELVES WITH STRATEGIES AND DESIGNS THAT IMPLY HAPPINESS, HOPE AND POSITIVITY.

Upbeat Generation

“The latest wrinkle in the cola wars: the battle of the upbeat. Pepsi now boasts a series of smiling logos, and a new tagline, ‘Every Generation Refreshes the World’, was set to roll out over the weekend. Coca-Coal, meanwhile, is poised to launch a campaign, ‘Open Happiness’, that will replace its ‘Coke Side of Life’.”

— Ad Age, January 2009

Page 12: Counsel - Sunshine State

FUTURE SIGNS SUNSHINE STATE

LOWE COUNSEL LOWE WORLDWIDE MAY 2009

BRANDS AND ORGANISATIONS ARE RECOGNISING THE POWER OF ENCOURAGING PEOPLE TO DO THEIR BIT TO MAKE THE WORLD A BETTER AND HAPPIER PLACE.

FROM PLANTING TREES TO GIVING OUT HUGS THERE IS A GROWING RESPECT FOR THOSE WHO ARE DEDICATED TO SPREADING POSITIVITY AND HAPPINESS.

Doing the Right Thing

Page 13: Counsel - Sunshine State

FUTURE SIGNS SUNSHINE STATE

LOWE COUNSEL LOWE WORLDWIDE MAY 2009

Implications

RECOGNISE THAT THERE IS A NEED TO REAFFIRM SIMPLE, POSITIVE HUMAN VALUES LIKE KINDNESS, SHARING, COOPERATION AND TOLERANCE.

THINK ABOUT WHAT YOUR BRAND COULD DO TO MAKE THE WORLD A HAPPIER AND MORE POSITIVE PLACE.

IN TOUGH TIMES PEOPLE ARE FAR MORE SENSITIVE TO MOOD. HOW COULD YOU ENSURE YOU ARE IN TOUCH WITH AND RESPONSIVE TO PUBLIC FEELING?

Page 14: Counsel - Sunshine State

FUTURE SIGNS SUNSHINE STATE

LOWE COUNSEL LOWE WORLDWIDE MAY 2009

THIS PRESENTATION IS MADE TO YOU STRICTLY ON THE FOLLOWING UNDERSTANDINGS:

ALL RIGHTS ARE RESERVED TO LOWE COUNSEL. NO PART OF THIS PRESENTATION MAY BE REPRODUCED, STORED IN A RETRIEVAL SYSTEM, OR TRANSMITTED, IN ANY FORM OR BY ANY MEANS, WITHOUT THE PRIOR PERMISSION IN WRITING OF LOWE COUNSEL.

THIS PRESENTATION CONTAINS MATERIAL WHICH IS OF A CONFIDENTIAL NATURE WHICH IS PROPERTY OF LOWE COUNSEL AND YOU WILL NOT DIVULGE ANY OF THE CONTENTS TO ANY PERSON OTHER THAN TO YOUR EMPLOYEES OR ADVISERS WHO ARE REQUIRED AS A MATTER OF NECESSITY IN THE COURSE OF THEIR DUTIES TO RECEIVE AND CONSIDER THE SAME FOR THE PURPOSES OF EVALUATING LOWE COUNSEL, ITS PRESENTATION AND ANY RELATED PROPOSALS AND THEY WILL BE INFORMED BY YOU OF THE CONFIDENTIAL NATURE OF THE MATERIAL.

YOU WILL NOT USE OR EXPLOIT ANY OF THE CONTENTS OF THIS PRESENTATION FOR ANY PURPOSE OTHER THAN TO EVALUATE LOWE COUNSEL, ITS PRESENTATION AND ANY RELATED PROPOSALS AND IN PARTICULAR ANY DESIGNS, IDEAS OR CONCEPTS PUT FORWARD BY LOWE COUNSEL MAY NOT BE USED BY YOU AS PART OF ANY SUBSEQUENT ADVERTISING CAMPAIGN WITHOUT THE EXPRESS WRITTEN CONSENT OF THE LOWE COUNSEL.