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16 - 18 April 2013 Cosmetics for Real Life In Cosmetics Paris

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Page 1: Cosmetics for Real Life In Cosmetics Paris - hdkk-cscc.hr · PDF fileCosmetics for Real Life In Cosmetics Paris . ... These formulations are well balanced between skin and hair as

16 - 18 April 2013

Cosmetics for Real Life

In Cosmetics Paris

Page 2: Cosmetics for Real Life In Cosmetics Paris - hdkk-cscc.hr · PDF fileCosmetics for Real Life In Cosmetics Paris . ... These formulations are well balanced between skin and hair as

2 BASF Personal Care

Cosmetics for Real Life

Introduction

Worldwide people lead varied lives and wear a number of different hats.

Looking closely at real people, their stories and their wide-ranging daily needs,

BASF strives constantly to develop solutions that meet the demand for

cosmetic and personal care products that match people’s individual lives and

preferences.

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3

Cosmetics for Real Life

Introduction

BASF Personal Care

That’s why…

…we are inspired by life

…we are inspired by real persons life

…our „models“ are our colleagues which have different nationality, age, background and needs

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Cosmetics for Real Life

Formulations Overview

BASF Personal Care

Different products were developed to each colleague according to their needs in their different

life moments.

These formulations are well balanced between skin and hair as well as between cleasing,

styling and caring, sun and color - over all personal care segments:

Sun Care

Sun Oil Spray SPF 50 GEUV11080-4-6 i

Color Care

Lipstick FR-CC-003.A09

Duo Eye Shadow FR00946.211/11 and /12

Eye Liner FR-CC-005.A28

CC Cream FR-CC-004-A9 i

i

i

i

Skin Rinse-off

Liquid Soap HB-DE-12-215-19

Shower Gel HB-DE-12-222-15

Facial Cleanser HB-DE-12-216-28 i

i

i

Hair Care

Oil Shampoo HB-DE-12-221-8

Natural Conditioner HB-DE-11-092-258

Hair Wax HB-DE-12-232-5

Styling Gel HB-DE-12-232-8 i

i

i

i

Skin Care

Day Cream SPF 15

SC-ES-12-09-8

Anti-Aging Gel Cream SC-DE-12-217-20

Body Oil SC-DE-12-209-29

AP Deo Roll-on SC-DE-12-231-4.4

i

i

i

i

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Cosmetics for Real Life

How to be an attractive mother

BASF Personal Care

… multifunctional

shampoo

The hair is long, the to-do list is even longer and the

morning is short. Therefore, her shampoo must work as

an all-in-one product: thorough and mild cleansing, good

conditioning and repair without any build-up effect. Its

texture is ideally suited for long hair.

… expressive and seductive

lipstick

Changing from a natural to a more glamoros appearance

is easy with an impressively colored lipstick that has a

rich, melting texture. Mrs. Glamor instantly becomes

more self-confident in her seduction power for an

evening outside with her husband.

Mrs. Family Manager need a… Mrs. Glamor need an…

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6

Mrs. Family Manager's

Oil Shampoo

BASF Personal Care

Formulation n° HB-DE-12-221-8

Ingredients INCI / Chemistry Weight % (as is) Function

I Water, demin. Aqua 72.71

Polymer JR 400 (Dow Personal Care) Polyquaternium-10 0.20 Conditioning Agent

II Tinogard® TL Benzotriazolyl Dodecyl p-Cresol 0.05 Light Stabilizer

Pink Pomelo (Givaudan) Parfum (and) Limonene (and) Citronellol 0.50 Fragrance

III Texapon® N 70 Sodium Laureth Sulfate 12.90 Surfactant

Dehyton® PK 45 Cocamidopropyl Betaine 7.50 Surfactant

Nutrilan® Keratin W PP Hydrolyzed Keratin 0.50 Care Additive

Plantasil® Micro Dicaprylyl Ether (and) Decyl Glucoside (and) Glyceryl Oleate 3.50 Conditioning Agent

Arlypon® TT PEG/PPG-120/10 Trimethylolpropane Trioleate (and) Laureth-2 1.40 Thickener

IV Sodium Benzoate Sodium Benzoate 0.50 Preservative

Puricolor® Yellow FYE 13 (1% solution) CI 47005 0.12 Colorant

Puricolor® Yellow FYE 3 (1% solution) CI 15985 0.12 Colorant

V Citric Acid Citric Acid q.s. pH Adjustment

Sodium Chloride Sodium Chloride q.s. Viscosity Adjustment

Viscosity (Brookfield RVF, spindle 4, 10rpm) at 23°C ~ 4,000 mPas

pH-value ~ 4.8

Preparation in the laboratory

Add Polymer JR 400 to water while stirring. Allow to stir until homogeneous. Mix phase II. Add phase III to phase II and mix until homogeneous. Add phase I to mixed phase II and III. Stir

until a clear solution is obtained. Add phase IV. Adjust pH and viscosity using phase V.

Not microbiologically tested

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Mrs. Glamor's

Lipstick

BASF Personal Care

Formulation n° FR-CC-003.A09

Ingredients INCI / Chemistry Weight % (as is) Function

I Candelilla Wax (Baerlocher) Candelilla Wax (EU)* 10.00 Consistency Factor

Multiwax W-445 (Sonneborn) Microcrystalline Wax 2.50 Consistency Factor

Performalene 655

(New Phase Technologies)

Polyethylene 3.50 Consistency Factor

Cetiol® MM Myristyl Myristate 5.00 Consistency Factor

Cetiol® SB 45 Butyrospermum Parkii (EU)* 2.00 Emollient

Myritol® 331 Cocoglycerides 10.00 Emollient

Cegesoft® VP Olus Oil (and) Hydrogenated Vegetable Oil (and) Candelilla Wax (EU)* 6.00 Emollient

Cetiol® Sensoft Propylheptyl Caprylate 4.00 Emollient

Cosmedia® DC Hydrogenated Dimer Dilinoleyl /Dimethylcarbonate Copolymer 10.00 Water Resistant Agent

Lameform® TGI Polyglyceryl-3 Diisostearate 10.00 Dispersion Agent

II Eutanol® G Octyldodecanol 13.20 Emollient

Cetiol® J 600 Oleyl Erucate 10.00 Emollient

III Suncroma FD&C Red 40 Al Lake (Sun Chemical) FD&C Red n°40 Aluminum Lake 2.50 Pigment

Suncroma D&C Red 33 Al Lake (Sun Chemical) D&C Red n°33 Aluminum Lake 1.50 Pigment

IV Covi-ox® T 70 C Tocopherol 0.50 Antioxidant

Hyaluronic Filling Spheres™ Ethylhexyl Palmitate (and) Silica Dimethyl Silylane (and) Butylene

Glycol (and) Sodium Hyaluronate

1.00 Active Ingredient

Perfume Red Lip RS 39403 (Technico Flor) Parfum 0.30 Fragrance

V Cloisonné® Nu-Antique Rouge Flambé Mica (and) Titanium Dioxide (and) Iron Oxides 5.00 Effect Pigment

Chione™ HD Digital Pink Synthetic Fluorphlogopite (and) Titanium Dioxide 3.00 Effect Pigment

Preparation in the laboratory

Heat phase I up to 100°C while stirring. Grind phase III into phase II, then add the mix to phase I (temperature has to be 90°C - 100°C). When homogeneous, add phases IV and V. Pour

the mix into the mould, then put the mould into the freezer for min. 20 minutes.

Not microbiologically tested

* CTFA INCI is available on page 29

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8

Cosmetics for Real Life

Big plans ahead for the musical cyclist

BASF Personal Care

… effective, non-greasy and easy to apply

sun oil spray

For people like Mr. Sporty, who love cycling or running and are

often exposed to UV light for several hours, safe sun

protection is absolutely essential. This sun oil spray provides

an optimum of UVA/UVB protection plus water resistance, can

easily be distributed and makes it easy to ride the bike without

sticky fingers.

… endless styling and care

hair wax

The ivory colored hair wax delivers medium control and

definition to mold and manipulate endless styles – for Mr.

Artist’s serious classic pieces as well as for the creative jazz

look. In addition to styling performance, the wax cares for the

hair with shea butter and strengthens it with wheat protein.

Mr. Sporty need an… Mr. Artist need an…

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9

Mr. Sporty's

Sun Oil Spray SPF 50 UVA - PF/SPF > 1/3

BASF Personal Care

Formulation n° GEUV11080-4-6

Ingredients INCI / Chemistry Weight % (as is) Function

I. Cetiol® AB C12-15 Alkyl Benzoate 31.30 Emollient

Cetiol® CC Dicaprylyl Carbonate 10.00 Emollient

Cosmedia® DC Hydrogenated Dimer Dilioleyl/Dimethylcarbonate Copolymer 2.00 Water Resistance Polymer

Uvinul® MC 80 Ethylhexyl Methoxycinnamate 10.00 UVB Filter

Uvinul® A Plus Diethylamino Hydroxybenzoyl Hexyl Benzoate 10.00 UVA Filter

Tinosorb® S Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine 3.50 Broad-Spectrum UV Filter

Uvinul® T 150 Ethylhexyl Triazone 2.00 UVB Filter

II. Cetiol® C 5 Coco-Caprylate 16.00 Emollient

III. Vitamin E-Acetate Care Tocopheryl Acetate 0.20 Active Ingredient

IV. Ethanol absolut. (Riedel) Alcohol 15.00 Cooling Agent

SPF in vivo 48

Water Resistance, Guidelines for evaluation of sun product 66.80

Water resistance, Colipa December 2005

Preparation in the laboratory

Heat up phase I to 80°C. Cool down to room temperature. Add phase II into phase I. Add phase III into phase I/II. Add phase I/II/III into phase IV.

Not microbiologically tested

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Mr. Artist's

Hair Wax

BASF Personal Care

Ingredients INCI / Chemistry Weight % (as is) Function

I Water, demin. Aqua 65.60

Luvigel® Fit Acrylates/C10-C30 Methacrylate Copolymer 3.50 Rheology Modifier

Luviflex® Soft Acrylates Copolymer 2.00 Styling Agent

II AMP Ultra PC 2000 (Angus Chemie) Aminomethyl Propanol 1.20 Neutralizing Agent

III Cetiol® SB 45 Butyrospermum Parkii (EU)* 2.00 Conditioning Agent / Emollient

Beeswax 8108 (Kahl & Co) Beeswax 5.00 Consistency Factor

Vaseline white 16415 (Riedel-de Haen) Petrolatum 5.00 Conditioning Agent

Eumulgin® B 2 Ceteareth-20 2.00 Emulsifier

Lanette® O Cetearyl Alcohol 3.00 Consistency Factor

Cremophor® CO 40 PEG-40 Hydrogenated Castor Oil 3.00 Solubilizer

IV Eumulgin® EO 33 PEG-150 Distearate 1.50 Solubilizer

Luviset® Clear AT 2 VP/Methacrylamide/Vinyl Imidazole Copolymer 5.00 Styling Agent

Gluadin® W 40 BP Hydrolyzed Wheat Protein 1.00 Active Ingredient

Energie et bois RS41658 (Technico Flor) Parfum 0.10 Fragrance

Euxyl K 220 (Schülke & Mayr) Methylisothiazolinone (and) Ethylhexylglycerin 0.10 Preservative

Appearance: white, solid wax

Not microbiologically tested

Preparation in the laboratory

Mix phase I. Add phase II to neutralize phase I while stirring. Heat (phase I and II) up to 75°C while stirring. Melt phase III up to 75°C and add under stirring to combined phases I+II. Stir

for 15 minutes at 75°C. Add phase IV one after another and stir till homogeneous. Let cool down and fill up at 60°C.

* CTFA INCI is available on page 29

Formulation n° HB-DE-12-232-5

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11

Cosmetics for Real Life

Mrs. Sporty meets Mrs. Party Animal

BASF Personal Care

… high performance, control and smoothness

AP deo roll-on

The requirements are high – in sports especially for an

AP/Deo product. When Mrs. Sporty goes cycling, skating or

climbing, she needs reliable odor protection and good sweat

control, accompanied by a fresh natural fragrance. In addition,

this antiperspirant formulation leaves a smooth, non-tacky

skin feel and reduces the axillary hair growth.

… chic and fashionable duo

eye shadow

Two color shades illuminate the eyes of Mrs. Party Animal on

a night out dancing with her friends. The deep gray-blue and

violet-blue tones are ideal for smokey eyes. The velvety and

powdery textures will last all night and enhance her party

outfit.

Mrs. Sporty need a… Mrs. Party Animal need a…

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Mrs. Party Animal's

Duo Eye Shadow

BASF Personal Care

Formulation n° FR00946.211/11 and /12

Ingredients INCI / Chemistry 11/

Weight % (as is)

12/

Weight % (as is)

Function

I Lanette® 22 Behenyl Alcohol 4.90 4.90 Consistency Factor

Cutina® HR Powder Hydrogenated Castor Oil 2.15 2.15 Consistency Factor

Candelilla Wax (Baerlocher) Candelilla Wax (EU)* 2.25 2.25 Consistency Factor

Cerauba T 1 (Baerlocher) Carnauba Wax (EU)* 0.90 0.90 Consistency Factor

Myritol® 331 Cocoglycerides 9.00 9.00 Emollient

Myritol® 312 Caprylic/Capric Triglyceride 8.65 8.65 Emollient

Cetiol® C 5 Coco-Caprylate 12.00 12.00 Emollient

Cegesoft® C 24 Ethylhexyl Palmitate 13.40 13.40 Emollient

Lameform® TGI Polyglyceryl-3 Diisostearate 2.25 2.25 Emulsifier W/O

KSG - 16 (ShinEtsu) Dimethicone/Vinyl Dimethicone Crosspolymer 9.00 9.00 Skin Sensory Modifier

II SUNPMMA - C100 (Sunjin) Polymethyl Methacrylate 9.00 9.00 Skin Sensory Modifier

III Chione™ HD Graphic Blue Synthetic Fluorphlogopite (and) Titanium Dioxide 13.00 - Effect Pigment

Gemtone™ Moonstone Mica (and) Titanium Dioxide (and) Iron Oxide 13.50 - Effect Pigment

Chroma-Lite™ Black Bismuth Oxychloride (and) Mica (and) Iron Oxide - 13.00 Effect Pigment

Chione™ HD Metric Violet Synthetic Fluorphlogopite (and) Titanium Dioxide - 8.50 Effect Pigment

Gemtone™ Amethyst Mica (and) Titanium Dioxide (and) Ferric Ferrocyanide (and) Carmine - 5.00 Effect Pigment

Preparation in the laboratory

Heat phase I to 80°C. When the mix is homogeneous, add phase II and III. Pour the mix into the packaging at 70°C.

Not microbiologically tested

* CTFA INCI is available on page 29

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Mrs. Sporty's

AP Deo Roll On

BASF Personal Care

Formulation n° SC-DE-12-231-4.4

Ingredients INCI / Chemistry Weight % (as is) Function

I Emulgade® NLB Steareth-2 (and) Ceteareth-12 (and) Stearyl Alcohol (and) Ceteareth-

20 (and) Distearyl Ether

4.00 Emulsion Base O/W

Cetiol® E PPG-15 Stearyl Ether 2.00 Emollient

DC 200 Fluid - 100 cst (Dow Corning) Dimethicone 0.50 Emollient

II Water, demin. Aqua 52.70

III Locron L (Clariant) Aluminum Chlorohydrate 40.00 Active Ingredient

IV PilisoftlTM LS 9760 Aqua (and) Pentylene Glycol (and) Gymnema Sylvestre Extract (EU)* 0.50 Active Ingredient

V Green Nature (Symrise) Parfum 0.30 Fragrance

Viscosity (Brookfield RVF, spindle 4, 10rpm) at 23°C ~ 3,200 mPas

pH-value ~ 4.2

Preparation in the laboratory

Heat phase I to 80°C. Heat phase II to 80°C. Add phase II to phase I while stirring. Stir while cooling to 45°C and add phase III, phase IV and phase V one after the other. Stop stirring at

35°C to 30°C when the viscosity increases.

Not microbiologically tested

* CTFA INCI is available on page 29

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Cosmetics for Real Life

One, two, three, can you hear me?

BASF Personal Care

…quick absorption and high efficacy

anti-aging gel cream

Mr. Business likes light skin care products that are

absorbed quickly and provide long-term performance

without feeling sticky. This combination of gel and cream

enriched with active ingredients meets his exact

requirements.

… good coverage but no mask

CC cream

Being on stage involves exposure to either UV light or

artificial light. Therefore, Mr. Rocker needs a skin

correction cream that offers overall protection and the

lightness of a day care product. This CC cream supports

a natural, zero default skin.

Mr. Business need a… Mr. Rocker need a…

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Mr. Business'

Anti-Aging Gel Cream

BASF Personal Care

Not microbiologically tested

Formulation n° SC-DE-12-217-20

Ingredients INCI / Chemistry Weight % (as is) Function

I Water, demin. Aqua 85.75

Glycerin Glycerin 1.00 Humectant

DN-AgeTM PW LS 9827 Maltodextrin (and) Cassia Alata Leaf Extract 0.10 Active Ingredient

RelipidiumTM Hydrolized Yeast Protein (and) Butylene Glycol (and) Pentylene Glycol 2.00 Active Ingredient

II Cosmedia® SP Sodium Polyacrylate 0.75 Emulsifying Polymer

III Cetiol® Sensoft Propylheptyl Caprylate 5.00 Emollient

Cetiol® C 5 Coco-Caprylate 2.50 Emollient

Myritol® 331 Cocoglycerides 2.50 Emollient

Cool Men RS 41576 (Technico Flor) Parfum 0.40 Fragrance

IV Preservative q.s. Preservative

Viscosity (Brookfield RVF, spindle TE, 4rpm, Helipath) at 23°C ~ 62,500 mPas

pH-value ~ 6.2

Preparation in the laboratory

Cold Process: Mix components of phase I. Disperse phase II in phase I. Mix the oilphase III separately and add to phase I + II. If necessary adjust the pH-value to > 6.0.

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Mr. Rocker's

CC Cream SPF 25 UVA-PF / SPF > 1/3

BASF Personal Care

Formulation n° FR-CC-004-A9

Ingredients INCI / Chemistry Weight % (as is) Function

I Dehymuls® LE PEG-30 Dipolyhydroxystearate 4.00 Emulsifier W/O

Cetiol® OE Dicaprylyl Ether 2.00 Emollient

Cetiol® A Hexyl Laurate 2.00 Emollient

Cetiol® Sensoft Propylheptyl Caprylate 3.00 Emollient

Cosmedia Gel® CC Dicaprylyl Carbonate (and) Stearalkonium Hectorite (and) Propylene Carbonate 6.00 Rheology Modifier

Uvinul® MC 80 Ethylexyl Methoxycinnamate 9.00 UVB Filter

Uvinul® A Plus Granular Diethylamnino Hydroxybenzoyl Hexyl Benzoate 5.00 UVA Filter

Tinosorb® S Bis – Ethylhexyloxyphenol Methoxyphenyl Triazine 1.00 Broad-Spectrum UV Filter

II Water, demin. Aqua 43.64

Butylene Glycol (Interchimie) Butylene Glycol 3.00 Humectant

MgSO4 (Prolabo) Magnesium Sulfate 0.50 Stabilizing Agent

EDTA® BX Pulver Tetrasodium EDTA 0.05 Chelating Agent

Preservative q.s. Preservative

III NAI Titane C 475001-10 (Myoshi) Titanium Dioxide (and) Disodium Stearoyl Glutamate (and) Aluminum Hydroxide 4.19 Pigment

Yellow NAI-C 339001-10 (Myoshi) Iron Oxide (and) Disodium Stearoyl Glutamate (and) Aluminum Hydroxide 0.60 Pigment

Red NAI-C 338001-10 (Myoshi) Iron Oxide (and) Disodium Stearoyl Glutamate (and) Aluminum Hydroxide 0.15 Pigment

Black NAI-C 337001-10 (Myoshi) Iron Oxide (and) Disodium Stearoyl Glutamate (and) Aluminum Hydroxide 0.06 Pigment

DC 245 (Down Corning) Cyclopentasiloxane 11.81 Skin Sensory Modifier

IV Orgasol 2002 EXD NAT COS (Arkema) Nylon-12 2.00 Skin Sensory Modifier

V Parfum Evasion (Technico Flor) Parfum 0.20 Fragrance

VI Chione™ M-SVA Synthetic Fluorphlogopite (and) Lauroyl Lysine 2.00 Effect Pigment

Chione™ HD Crisp Gold Synthetic Fluorphlogopite (and) Titanium Dioxyde 1.00 Effect Pigment

VII Hyalufix™ GL Alpinea Galanga Extract (EU)* 3.00 Active Ingredient

SPF in vivo 27.9

Viscosity (Brookfield RVF, spindle 2, 10rpm) at 20°C ~ 1,456 mPas

Preparation in the laboratory

I. Heat phase I up to 75°C while stirring. Heat phase II up to 75°C. Grind phase III with the necessary amount of DC 245 and add the remaing amount to phase I. Add the ground product

to phase I. Add phase II into phase I+III while stirring. Add phase IV. Cool down to 40°C and add phase V, VI and VII.

Not microbiologically tested

* CTFA INCI is available on page 29

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Cosmetics for Real Life

„I enjoy every moment that life has to offer“

BASF Personal Care

…rejuvenation and protection

day cream SPF 15

Mrs. Artist loves to sit at her piano or review the notes of

the piece she is going to play next. Making the right

choices in music or picking a day cream gives her a

great feeling – both help to rejuvenate her mind and

body.

…natural and simple

natural conditioner

Mrs. Casual likes to untangle her frizzy hair in a natural

and easy way. This natural conditioner treats her

dry and damaged hair and keeps it soft, smooth and

well-cared for without any build-up.

The hair looks vibrant and fresh with a natural volume.

Mrs. Artist need a… Mrs. Casual need a…

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Mrs. Artist's

Day Cream SPF 15 UVA-PF / SPF > 1/3

BASF Personal Care

Formulation n° SC-ES-12-09-8

Ingredients INCI / Chemistry Weight % (as is) Function I Cetiol® B Dibutyl Adipate 8.00 Emollient

Myritol® PC Propylene Glycol Dicaprylate/ Dicaprate 6.00 Emollient

Cetiol® RLF Caprylyl Caprylate/Caprate 5.00 Emollient

Cetiol® Sensoft Propylheptyl Caprylate 4.00 Emollient

Uvinul® T 150 Ethylhexyl Triazone 2.50 UVB Filter

Uvinul® A PLUS Diethylamino Hydroxybenzoyl Hexyl Benzoate 3.50 UVA Filter

Tinosorb® S Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine 1.00 Broad Spectrum UV Filter

Cutina® HVG Hydrogenated Vegetable Glycerides 2.00 Consistency Factor

Emulgade® PL 68/50 Cetearyl Glucoside (and) Cetearyl Alcohol 5.00 Emulsifier O/W

II Water, demin. Aqua 47.25

Rheocare® C PLUS Carbomer 0.20 Thickener

NaOH solution 50% Sodium Hydroxide 0.15 Neutralizing Agent

Cosmedia® SP Sodium Polyacrylate 0.50 Thickener

Butylene Glycol Butylene Glycol 3.00 Humectant

Eumulgin® SG Sodium Stearoyl Glutamate 0.50 Emulsifier O/W

EDTA® BD Disodium EDTA 0.10 Chelating Agent

Euxyl PE 9010 (Schülke & Mayr) Phenoxyethanol (and) Ethylhexylglycerin 1.00 Preservative

Sensiva SC 50 (Schülke & Mayr) Ethylhexylglycerin 0.50 Preservative

III Xiameter PMX-200/100cts (Dow Corning) Dimethicone 0.50 Anti-foamer

IV Water, demin. Aqua 5.00

ArgatensylTM PW BIO LS 9902 Argania Spinosa Kernel Extract (and) Sodium Cocoyl Glutamate 0.60 Active Ingredient

V LinefactorTM A 00089 Aqua (and) Butylene Glycol (and) Pentylene Glycol (and) Hibiscus

Abelmoschus Seed Extract (and) Xanthan Gum (EU)*

3.00 Active Ingredient

VI Just Delicious RS 32785

(Florami FA0100, ThecnicoFlor)

Parfum 0.30 Fragrance

VII Unicert Red K 7057-J solution 0.1%

(Sensient Cosmetic Technologies)

CI17200 0.40 Coloring Agent

SPF in vivo 17.8

Viscosity (Brookfield RVT, 20° C, spindle TE, 5 rpm, Helipath) ~ 280,000 mPas

pH-value ~ 6.2

Preparation in the laboratory

Prepare phase II : Disperse Rheocare® C Plus into the water and mix until homogeneous, neutralize with NaOH at pH 6 (to get a transparent gel). Add the rest of components in order and heat to 75-80°C. Prepare phase I: Mix the oils

and filters and heat to 75-80°C. When solubilized add the rest of components. Add phase I to phase II while stirring with turrax (11,000 rpm). Maintain five minutes at the same temperature. Then start to cool down with high stirring (no

turrax) and add phase III. At approx. 60°C continue with moderate stirring and continue to cool down. At 30°C add phase IV previously mixed and finally add the components of phase V, phase VI and phase VII one after the other.

Not microbiologically tested

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Mrs. Casual's

Natural Conditioner

BASF Personal Care

Formulation n° HB-DE-11-092-258

Ingredients INCI / Chemistry Weight % (as is) Function

I Plantaquat® NC Cetearyl Alcohol (and) Lecithin (and) Sodium Cetearyl Sulfate (and)

Olus Oil

7.00 Conditioning Agent

Water, demin. Aqua 90.20

II Myritol® 312 Caprylic/Capric Triglyceride 2.00 Emollient

III Florafruit (Givaudan) Parfum (and) Hexyl Cinnamal (and) Butylphenyl Methylpropional

(and) Linalool

0.30 Fragrance

Sodium Benzoate Sodium Benzoate 0.50 Preservative

IV Citric Acid Citric Acid q.s. pH Adjustment

Viscosity (Brookfield RVF, spindle 5, 10rpm) at 23°C 6,000-7,000 mPas

pH-value ~4.0

Preparation in the laboratory

Heat water to 70-75° C, add Plantaquat® NC and allow the emulsion to cool down to 55° C while stirring. Add phase II and homogenize with a suitable dispersion unit (e.g. Ultra Turrax).

Add phase III at 30 - 35° C. Adjust pH using phase IV.

Not microbiologically tested

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20

Cosmetics for Real Life

From loving dad to a lover of the „aperitivo hour“

BASF Personal Care

…mild and safe

liquid soap

Taking care of his five months old daughter is his new

passion. Innumerable are the times he has to wash his

hands before and after changing her nappies. A liquid

soap with mild ingredients designed for sensitive skin

cleansing takes care of his hands and he can even use it

to bathe his baby.

…energy and care

shower gel

After a long working day, a shower is the best refresher

for a man who likes to feel good when he goes out

to have his aperitif. The appealing green colored

formulation energizes him for the happy hour on the

town.

Mr. Family Manager need a… Mr. Aperitivo need an…

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Mr. Family Manager's

Liquid Soap

BASF Personal Care

Formulation n° HB-DE-12-215-19

Ingredients INCI / Chemistry Weight % (as is) Function

I Dehyquart® CC 7 BZ Polyquaternium-7 1.00 Conditioning Polymer

Water, demin. Aqua 80.56

Sodium Benzoate Sodium Benzoate 0.50 Preservative

II Dehyton® PK 45 Cocamidopropyl Betaine 5.50 Surfactant

Texapon® N 70 Sodium Laureth Sulfate 6.50 Surfactant

Plantapon® LGC Sorb Sodium Lauryl Glucose Carboxylate (and) Lauryl Glucoside 1.50 Surfactant

Plantacare® 818 UP Coco-Glucoside 1.50 Surfactant

Plantapon® LC 7 Laureth-7 Citrate 1.00 Surfactant

Arlypon® TT PEG/PPG-120/10 Trimethylolpropane Trioleate (and) Laureth-2 0.75 Rheology Modifier

Tinogard® HS Sodium Benzotriazolyl Butylphenol Sulfonate 0.20 Light Stabilizer

Gil Artic Ice RS 34272 (Technico Flor) Parfum 0.50 Fragrance

Puricolor® Blue ABL 9 FDA (0.1% solution) CI 42090 0.27 Colorant

Puricolor® Yellow AYE 17 (0.1% solution) CI 18965 0.22 Colorant

III Citric Acid (50%) Citric Acid q.s. pH Adjustment

IV Sodium Chloride Sodium Chloride q.s. Viscosity Adjustment

Viscosity (Brookfield RVF, spindle 4, 20 rpm) at 23°C ~ 4,700 mPas

pH-value ~ 4.6

Preparation in the laboratory

Mix the components of phase I. Add the components of phase II in the described order while stirring until the mixture is homogenous. Adjust the pH with citric acid to pH 4.6. Adjust the viscosity with sodium chloride.

Not microbiologically tested

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Mr. Aperitivo's

Shower Gel

BASF Personal Care

Formulation n° HB-DE-12-222-15

Ingredients INCI / Chemistry Weight % (as is) Function

I Tinogard® TL Benzotriazolyl Dodecyl p-Cresol 0.05 Light Stabilizer

Alessandro (Düllberg) Parfum (and) Linalool (and) Limonene 0.50 Fragrance

II Texapon® N 70 Sodium Laureth Sulfate 10.00 Surfactant

Dehyton® PK 45 Cocamidopropyl Betaine 8.10 Surfactant

Plantapon® PSC Coco-Glucoside (and) Disodium Lauryl Sulfosuccinate (and) Glycerin 4.40 Surfactant

Lamesoft® PO 65 Coco-Glucoside (and) Glyceryl Oleate 3.00 Lipid Layer Enhancer

Gluadin® WQ PP Laurdimonium Hydroxypropyl Hydrolyzed Wheat Protein 2.00 Care Additive

Euperlan® Green Lauryl Glucoside (and) Stearyl Citrate 3.00 Pearlizer

III Water, demin. Aqua 64.84

IV Sodium Benzoate Sodium Benzoate 0.50 Preservative

Rheocare® TTA Acrylates Copolymer 3.00 Thickener

V Puricolor® Blue ABL 9 (1% solution) CI 42090 0.14 Colorant

Puricolor® Yellow FYE 13 (1% solution) CI 47005 0.47 Colorant

VI Citric Acid (50%) Citric Acid q.s. pH Adjustment

Viscosity (Brookfield RVF, spindle 4, 10rpm) at 23°C ~ 8,000 mPas

pH-value ~ 4.8

Not microbiologically tested

Preparation in the laboratory

Premix phase I. Add ingredients listed as phase II and mix. Add water and stir until homogeneous. Add phase IV and allow the formulation to stir for 20 minutes hydration time. Add phase

V and adjust the pH using phase VI.

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Cosmetics for Real Life

From the airport to the dance floor

BASF Personal Care

…indulgent and luxurious

body oil

Whether she has dry skin, needs a relaxing or super-

sensual massage, or wants to regain her skin’s energy,

this luxurious body oil is a perfect treat for Mrs. Business.

The senses perceive a delightful oil texture and an

extravagant golden effect.

…modern and chic

eye liner

Going out tonight? This shimmering liquid eye liner

defines the eyes and creates a multi-dimension effect

that leaves an impression of different colors under the

disco lights. It is easy to apply, dries quickly and stays all

night.

Mrs. Business need an… Mrs. Dancing Queen need a…

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Mrs. Business'

Body Oil

BASF Personal Care

Formulation n° SC-DE-12-209-29

Ingredients INCI / Chemistry Weight % (as is) Function

I Cegesoft® PS 6 Olus Oil (EU)* 10.00 Emollient

Eutanol® G Octyldodecanol 24.80 Emollient

Myritol® 318 Caprylic/Capric Triglyceride 19.00 Emollient

Cetiol® C 5 Coco-Caprylate 20.00 Emollient

Almond Oil Prunus Amygdalus Dulcis (Sweet Almond) Oil 10.00 Emollient

Cetiol® CC Dicaprylyl Carbonate 7.00 Emollient

Copherol® F 1300 C Tocopherol 0.50 Active Ingredient

LipofructylTM Argan LS 9779 Argania Spinosa Kernel Oil 2.50 Active Ingredient

II Aerosil R 972 (Evonik) Silica Dimethyl Silylate 5.00 Rheology Modifier

III Cloisonné® Gold 222 C Mica (and) Titanium Dioxide (and) Iron Oxides 0.20 Effect Pigment

IV Always the Sun (Symrise) Parfum 1.00 Fragrance

Viscosity (Brookfield RVF, spindle 4, 10rpm) at 23°C ~ 800 mPas

Preparation in the laboratory

Cold process: Premix phase I and stir until homogenous. Add phase II in portions and stir 15 min at 1,200 rpm. Add phase III and stir 10 min at a minimum of 1,000 rpm. Add phase IV and

stir 5 min at 600 rpm.

Not microbiologically tested

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Mrs. Dancing Queen's

Eye Liner

BASF Personal Care

Formulation n° FR-CC-005.A28

Ingredients INCI / Chemistry Weight % (as is) Function

I Water, demin. Aqua 56.70

Preservative q.s. Preservative

Rheocare® XG* Xanthan Gum 0.30 Thickener

Rheocare® TTA Acrylates Copolymer 2.00 Thickener

II Myritol® 312 Caprylic/Capric Triglyceride 4.50 Emollient

Eumulgin® VL 75 Lauryl Glucoside (and) Polyglyceryl-2-Dipolyhydroxystearate (and)

Glycerine

1.00 Emulsifier O/W

III Oxyde de fer noir (Sun Chemical) Iron Oxide 5.00 Pigment

1,2-Propylene Glycol Care® Propylene Glycol 5.00 Humectant

IV Luviset® Shape Polyacrylate-22 10.00 Drying Agent

Ethanol 96% Alcohol 10.00 Solvent

Reflecks Multidimensions™ Varying Violet Borosilicate (and) Titanium Dioxide (and) Silica 5.00 Effect Pigment

pH-value ~ 8.3

Preparation in the laboratory

Cold process: Disperse mix preservative and Rheocare® XG in water, after 10min add Rheocare® TTA. Before emulsification add phase II to phase I. Mix phase III in phase II+I while

stirring. Add phase IV.

Not microbiologically tested

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Cosmetics for Real Life

Dressing up, dressing down

BASF Personal Care

…simply stylish

styling gel

To complete Mr. Glamor’s elegant outfit, his hair needs to

be styled in just the right way. This styling gel allows him

to create all kinds of shapes, with high flexibility and

without giving a too artificial look.

…clean and care

facial cleanser

Either after work or when the day is done, a facial

cleanser is the best friend of Mr. Casual to help him feel

fresh and clean. This mild facial cleanser thoroughly

removes dirt and sweat whilst supporting the skin‘s

natural function, leaving it feeling soft and smooth.

Mr. Glamor need a… Mr. Casual need a…

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Mr. Glamour's

Styling Gel

BASF Personal Care

Formulation n° HB-DE-12-232-8

Ingredients INCI / Chemistry Weight % (as is) Function

I Coolmen RS41576

(Technico Flor)

Parfum 0.10 Fragrance

Cremophor® CO 40 PEG-40 Hydrogenated Castor Oil 0.40 Solubilizer

Euxyl PE 9010 (Schülke & Mayr) Phenoxyethanol (and) Ethylhexylglycerin 0.50 Preservative

II Water, demin. Aqua 53.50

Luviset® ONE Acrylates/Methacrylamide Copolymer 13.00 Styling Agent

III Luvimer® 100 P Acrylates Copolymer 1.00 Styling Agent

AMP Ultra PC 2000 (Angus Chemie) Aminomethyl Propanol 1.50 Neutralizing Agent

Water, demin. Aqua 30.00

Viscosity (Brookfield RVF, spindle 7, 20 rpm) at 23°C ~ 27,000 mPas

pH-value ~ 7.2

Preparation in the laboratory

Mix phase I. Add phase II one after another. Mix phase III separately. Add phase III while stirring to phase I & II. Continue stirring till homogeneous.

Not microbiologically tested

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Mr. Casual's

Facial Cleanser

BASF Personal Care

Ingredients INCI / Chemistry Weight % (as is) Function

I Dehyquart® CC 7 BZ Polyquaternium-7 2.00 Conditioning Polymer

Water, demin. Aqua 40.80

Sodium Benzoate Sodium Benzoate 0.50 Preservative

II Dehyton® PK 45 Cocamidopropyl Betaine 4.50 Surfactant

Texapon® N 70 Sodium Laureth Sulfate 14.50 Surfactant

Plantacare® 818 UP Coco-Glucoside 7.40 Surfactant

D-Panthenol USP Panthenol 0.50 Active Ingredient

Bijoux Bamboo RSBD 460 (Technico Flor) Parfum 0.30 Fragrance

III Lamesoft® OD Coco-Caprylate (and) Lauryl Glucoside (and) Glycerin (and) Polyglyceryl-

2 Dipolyhydroxystearate (and) Polyglyceryl-3 Diisostearate

2.50 Lipid Layer Enhancer

IV Arlypon® TT PEG/PPG-120/10 Trimethylolpropane Trioleate (and) Laureth-2 2.00 Rheology Modifier

V Water, demin. Aqua 25.00

VI Citric Acid (50%) Citric Acid q.s. pH Adjustment

VII Sodium Chloride Sodium Chloride q.s. Viscosity Adjustment

Viscosity (Brookfield RVF, spindle 4, 20 rpm) at 23°C ~ 5,400 mPas

pH-value ~ 4.7

Preparation in the laboratory

Mix the components of phase I. Add the components of phase II in the described order while stirring until the mixture is homogenous. Add phase III and stir. Add phase IV and stir until the

mixture is homogenous. Add stepwise phase V (water) while stirring until the mixture is homogenous. Adjust the pH with citric acid to pH 4.7. Adjust the viscosity with sodium chloride.

Not microbiologically tested

Formulation n° HB-DE-12-216-28

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Cosmetics for Real Life

Market-driven solutions

Authentic stories inspired us to develop market-driven solutions!

BASF Personal Care

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Cosmetics for Real Life

Samples per segment

BASF Personal Care

Skin Rinse-off Skin Care Hair Care Sun Care Color Care

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Cosmetics for Real Life

Samples overview

BASF Personal Care

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32 BASF Personal Care

DISCLAIMER

This document, or any answers or information provided herein by BASF, does not constitute a

legally binding obligation of BASF. While the descriptions, designs, data and information

contained herein are presented in good faith and believed to be accurate, it is provided for your

guidance only. Because many factors may affect processing or application/ use, we recommend

that you make tests to determine the suitability of a product for your particular purpose prior to

use. It does not relieve our customers from the obligation to perform a full inspection of the

products upon delivery or any other obligation. NO WARRANTIES OF ANY KIND, EITHER

EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY OR FITNESS

FOR A PARTICULAR PURPOSE, ARE MADE REGARDING PRODUCTS DESCRIBED OR

DESIGNS, DATA OR INFORMATION SET FORTH, OR THAT THE PRODUCTS, DESIGNS,

DATA OR INFORMATION MAY BE USED WITHOUT INFRINGING THE INTELLECTUAL

PROPERTY RIGHTS OF OTHERS. THE INFORMATION PRESENTED IN THIS DOCUMENT

IS INTENDED FOR THE EUROPEAN MARKET ONLY. NO WARRANTIES OF ANY KIND ARE

MADE THAT THE INFORMATION PRESENTED IN THIS DOCUMENT, ESPECIALLY THE

FORMULATIONS PROPOSED, ARE IN COMPLIANCE WITH LEGAL REQUIREMENTS IN

ANY COUNTRY THAT IS NOT A MEMBER STATE OF THE EUROPEAN UNION. IN NO

CASE SHALL THE DESCRIPTIONS, INFORMATION, DATA OR DESIGNS PROVIDED BE

CONSIDERED A PART OF OUR TERMS AND CONDITIONS OF SALE.

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INCI US / CTFA

BASF Personal Care

Candelilla Wax (Baerlocher) Candelilla (Euphorbia Cerifera) Wax

Cegesoft® PS 6 Vegetable Oil

Cegesoft® VP Vegetable Oil (and) Hydrogenated Vegetable Oil (and) Euphorbia Cerifera (Candelilla) Wax

Cerauba T1 (Barlocher) Copernica Cerifera (Carnauba) Wax

Cetiol® SB 45 Butyrospermum Parkii (Shea) Butter

HyalufixTM GL Water (and) Butylene Glycol (and) Alpinia Galanga Leaf Extract (and) Xanthan Gum (and) Caprylic/Capric Triglyceride

LinefactorTM A 00089 Water (and) Butylene Glycol (and) Pentylene Glycol (and) Hibiscus Abelmoschus Seed Extract (and) Xanthan Gum

PilisoftTM LS 9760 Water (and) Pentylene Glycol (and) Gymnema Sylvestre Leaf Extract