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Correlation

Correlation satisfaction-loyalty

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Page 1: Correlation satisfaction-loyalty

Correlation

Page 2: Correlation satisfaction-loyalty

Click ‘Analyze’, choose ‘Correlate’, choose ‘bivariate’

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Choose the variables

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Options

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Produce Output

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• The correlation reported in the table is negative, although different from 0 because the p-value of 0.062 is just a little above 0.05.

• Negative correlation suggests that if satisfaction increases, loyalty decreases. In real life scenario, does this make sense?

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An example of correlation data

• Sales in thousands and Fuel efficiency as analysis variables.

Page 8: Correlation satisfaction-loyalty

Whereas if you run Crosstabulation, it’ll give you better results. Under ‘Descripti

ve Statistics’, click ‘Crosstabs’