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green CORPORATIONS goGREEN “We can’t solve problems by usingthe same kind of thinking we usedwhen we created them.” Albert Einstein 2 Universalization Universalizarea Internationalization Internaţionalizare Liberalization Liberalizarea Deterritorialization Deteritorializarea 3 • 4.T he c onsumption • 2.T he new security threats to an already insecure • 5.T he c oncerns • 1.T he increased demands for critical, finite natural resources. wealthy. world. 4

Text of Corporatiile verzi



  • Staring at the future

    We cant solve problems by using the same kind of thinking we used when we

    created them. Albert Einstein2

  • GlobalizationInternationalization











  • Environment and Globalization

    the linkage

    1.The increased demands for critical, finite natural resources.

    2.The new security threats to an already insecure world.

    3.The newly prosperous and the established wealthy.

    4.The consumption

    5.The concerns

    The Pollution Haven Effect

    is Legal, but is it also

    Social & Ethically Fair?


  • Sustainable Development -The three Pillars

    Development that meets the needs of the present without compromising the ability of future generations to meet their own needs, by stipulating that any development policy must incorporate economic, social and environmentalcomponents.

    Avenues for Action: What Can We Do?

    both globalization and environment challenge the current architecture of the international system as it now exists

    Establishing sustainable development has become a common goal


  • Environmental change is upon us. People should be concerned about what we are

    doing to the climate,"The burning of oil and other fossil fuels

    releases carbon dioxide, which rises,

    blankets the earth and traps heat."

    Responsible businesses are at the heart of society. Companies that understand their links with the

    communities, and their impact on the environment, are most likely to prosper in the long-term.

    Interest from stakeholders in firms environmental performance is at an all-time high.

    There is an increasing recognition that good environmental performance makes good business


    Environmental risks and uncertainties impact to some extent on all companies, and affect investment

    decisions, consumer behaviour and Government policy.

    Failure to plan for a future in which environmental factors are likely to be increasingly significant may

    risk the long-term future of a business.


  • Policy and regulatory

    context and initiatives

    Sustainable Development Strategy Securing the Future (UK)

    Accounts Modernisation Directive GHG (or Carbon) Trading Programs Cap-and-Trade

    Programs, Carbon Offsetting

    EU Emissions Trading Scheme

    Kyoto Protocol GHG (or Carbon) Taxes Baseline-and-credit programs

    Process or Product Standards


  • Supply Chains Green Supply Chains Green Companies

    A set of three or more entities(organizations or individuals) directlyinvolved in the upstream anddownstream flows of products,services, finances, and/or informationfrom a source to a customer .

    The process of using environmentallyfriendly inputs and transforming theseinputs through change agents -whose by-products can improve or berecycled within the existingenvironment. This process developsoutputs that can be reclaimed and re-used at the end of their life-cycle thus,creating a sustainable supply chain.


  • Reconditioning, Reuse, Recycling


  • A Great Example!!!

    Could you ever imagine it?

    The Production of an Electric Toothbrush is a

    Worldwide matter!!!


  • Climate ChangesExtreme weather, natural disasters, reduced productivity

    Droughts & FloodingIncreased frequency & intensity of heat-waves,

    hurricanes, cyclones, storms and tornados.

    Acid RainIce melting & Rises of sea level

    It disrupts operations andtransportation.It damages commercial premises.It depletes agriculture resources

    It can dislocate customers, reduceconsumer demand and purchasingpower.

    It can completely change the riskequation of where and howcompanies can operate profitably.It causes political and social crisisthat could lead in instability

    Consequences of growth to


    Consequences of environment

    to growth


  • Why develop green businesses?

    Facing the Risks

    Extreme weather events threaten the productivity

    Consumers demand green products

    Insurance Risk and Costs

    Loss of Customers and market share

    Costs of adaptation to extreme weather events

    Legal Risks

    Stakeholders demand green investments


  • Challenges drive Green

    The greening of supply chains represents one of the most effective ways inwhich companies can fulfil their climate change responsibilities and theurgency of the need for action means that decisions need to be taken now.


  • Environmental Key Performance

    Indicators (KPIs)

    Which are?

    How were determined?

    Why measure & report?

    A carbon footprint is a measure of the impact our activities have on the environment, and in particular climate change.

    It relates to the amount of greenhouse gases produced in our day-to-day lives through burning fossil fuels for electricity,

    heating and transportation etc.

    The carbon footprint is a measurement of all greenhouse gases we individually produce and has units of tones (or kg) of

    carbon dioxide equivalent. 14

  • KPIs

    There are direct and indirect Business Risks that threaten companies15

  • The Past Does Not Reflect the Future

    Source: Gap&Gemini


  • Why manage and report

    environmental performance?Grasping the Opportunities !

    Gain & Promote yourself !

    It may be cheaper than a commercial spot !

    Cost savings and productivity gainsRevenue OpportunityFossil fuel independence and Improved efficienciesImproved salesIncrease customer acquisition and loyaltyEnhance brand positioning and valuePreferred supplier statusIncreased attractiveness to the investment communityImprove International appealProduct and service innovationLimit insurance riskEmployee recruitmentEmployee pride and loyaltyImproved public relationsLicence to operate


  • How can a company develop a sustainable green action agenda

    For most companies, the path to sustainability begins with the supply chain. After all, the supply chain is where companies move things, make things, store things, and throw things away. It is a crucial part of an organization's environmental footprint. Green supply chain management-the integration of both environmental and supply chain management-is a proven way to reduce a company's impact on the environment while improving business performance.


  • How to Green your Supply Chain

    Replace materials in the product

    Reduce packaging materials Eliminate supply chain steps

    Implement more efficient or cleaner processes

    Improve energy efficiency of facilities and equipment 19


    ex. Vivartia, Division of Dairy and Drinks



    ex. Vivartia, Division of Dairy and Drinks



    actions and initiatives with respect for the Environment

    Delta and its factory of concentrate milk in Platy Imathias are certified with ISO 14001, the

    standard of environmental management!!!

    Vivartia incorporates environmental policies, programmes and practices in all of its business activities, as an element of management in all operations.

    During the planning, development and use of its facilities, Vivartia bears in mind, first and foremost, the efficient use of energy and materials, minimizing negative impact on the environment waste generation, as well as the safe

    disposal of industrial waste.

    Vivartia trains its personnel in, and heightens their awareness of environmental issues.

    The following measures should be noted in particular:

    Recycling of by-products; edible ones are provided to pig farms. Collection and recycling of paper, batteries and other recyclable materials. Installation of state-of-the-art filters on all silos. Landscaping and improvement of the natural environment at facilities, with extensive tree planting. Exclusive use of natural gas -where infrastructure is available- for operations and activities. Where natural gas is not available propane is used (instead of petroleum), for almost zero emission of pollutants.

    Finally, it is of particular importance to Vivartia how returned products are managed, so as to:

    Protect the consumer from the use of expired products. Prevent its products from being sent to waste dumps, from where they might be taken for resale. Protect the environment by reducing the burden on sanitary landfills.Thus, Vivartia, in implementation of and European legislation to regulate expired milk quantities and other dairy

    products to undergo composting, has proceeded to cooperation with a special Composting Facility. This particular

    facility, through the process of breaking down organic materials with the help of micro- organisms, produces a kind of

    soil- improvement material (compost) that is completely odourless and increases the fertility of soil without negatively

    impacting the environment.22

  • References1. Impact of Globalization on Environment: How do we measure and analyze it? Soumyananda Dinda1, Department of Economics and

    International Development, University of Bath, UK, February 2008

    2. Double exposure: assessing the impacts of climate change within the context of economic globalization, Karen L. O'Brien, Robin M.

    Leichenko", CICERO, University of Oslo, Norway


    University of Tennessee, William DeWitt The University of Maryland, James S. Keebler St. Cloud State University, Soonhong Min Georgia

    Southern University, Nancy W. Nix Texas Christian University, Carlo D. Smith The University of San Diego and Zach G. Zacharia Texas

    Christian University

    4. 2008 Supply Chain Monitor How mature is the Green Supply Chain? BearingPoint Management & Technology Consultants, European School of Management

    5. Greening North Americas Trade Corridors, Dr. Stephen Blank, Ross Distinguished Visiting Professor of Canada-US Business and Economic Relations Western Washington University

    6. Dr. Barry E. Prentice, Professor, Supply Chain Management, University of Manitoba


    8. Gap & Gemini, Future Supply Chain 2016 Report

    9. Securing the Future The UK Government Sustainable Development Strategy, March 2005.

    10. Framing Climate Risk in Portfolio Management, Ceres World Resources Institute


    12. Achieving high performance in an Era of climate change, Accenture report

    13. Millennium Ecosystem Assessment, a 4-year study involving 1,360 experts worldwide.

    14. Five Propositions, Environment and Governance Project of the International Institute for Sustainable Development

    15. IPCCs 3rd Assessment Report, in 2001

    16. Aberdeen Group, Building a Green Supply Chain for Fun and Profit, March 2008

    17. Article at (


    19. New Zealand Business Council for Sustainable Development,


    21. By Patrick Penfield Whitman, Sch of Management Syracuse University


    23. The Lean and Green Supply Chain: A Practical Guide for Materials Managers and Supply Chain Managers to Reduce Costs and Improve

    Environmental Performance

    24. 23

  • V mulumesc!!

    FONDUL SOCIAL EUROPEAN Programul Operaional Sectorial Dezvoltarea Resurselor Umane 2007 -2013 Axa prioritar nr. 3 Creterea adaptabilitii lucrtorilor i a ntreprinderilor Domeniul major de intervenie 3.2. Formare i sprijin pentru ntreprinderi i angajai pentru promovarea adaptabilitii Titlul proiectului: : COPMED COMPETENTE PENTRU PROTECTIA MEDIULUI Contract nr. POSDRU/81/3.2./S/52242 Proiect cofinanat din Fondul Social European prin Programul Operaional Sectorial Dezvoltarea Resurselor Umane 2007-2013 Investete n oameni!