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Copyright UEFA 2011
Challenges for Football
Aarhus University
20-21 June 2011
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
UEFA FOOTBALL DEVELOPMENT
KEY ELEMENTS
• COACHE
EDUCATION
• REFEREE
TRAINING
• GRASSROOT
PROMOTION
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011 8th UEFA Coach Education
The Coach Educator
(Coach of Coaches)
The Front-line Coach
(Coach of players/team)
The Student Coach
(Trainee/Assistant Coach of
Players/Team)
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011 8th UEFA Coach Education
AR
“Without progressive coach education, the
games’ development is left to chance.”
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011 8th UEFA Coach Education
UEFA CONVENTION
� Denmark
� France
� Germany
� Italy
� Netherlands
� Spain
Pro Level (The First Members)
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011 8th UEFA Coach Education
UEFA Pro-Diploma
UEFA A-Diploma | Elite Youth A-Diploma
UEFA B-Diploma
Coach Educators
Practising CoachesF
UR
TH
ER
ED
UC
.
ED
UC
ATIO
N
UEFA / A
SSO
C.
ASSO
CIA
TIO
NS
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011 8th UEFA Coach Education
1998-2011
53 Members
161,076
UEFA ConventionUEFA Convention
(UEFA Endorsed Licences)
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
REFEREE CONVENTION44 ASSOCIAITIONS IN MEMBERSHIP SINCE 2007
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
MORE THAN JUST A GAME
WHY?
• SOCIAL ASPECTS
• HEALTH BENIFITS
• EDUCATIONAL
OPPORTUNITIES
• PERSONAL
DEVELOPMENT
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
ON ROBBEN ISLANDFOOTBALL V APARTHEID
FOOTBALL WAS SERIOUS FUN
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
FOOTBALL: A THREE-TIER CAKE
1. GRASSROOTS
2. ELITE YOUTH
3. TOP-LEVEL
BASE
FRUIT
ICING
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
WHAT IS GRASSROOTS FOOTBALL?
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
GRASSROOTS FOOTBALL?
All Football which is Non-Professional / Non-
Elite is part of Grassroots Football
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
GRASSROOTS FOOTBALL CATEGORIES
•• ChildrenChildren’’s Footballs Football
•• Schools FootballSchools Football
•• Amateur FootballAmateur Football
•• WomenWomen’’s Footballs Football
•• Beach Soccer/Beach Soccer/FutsalFutsal
•• Leisure FootballLeisure Football
•• VeteransVeterans’’ FootballFootball
•• Community FootballCommunity Football
•• Disability FootballDisability Football
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
GRASSROOTS FOOTBALL
What can football
do for young people?
NOT
What can young people
do for football?
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
7Future File
6UEFA Grassroots
Events & Tools
5UEFA Projects
4UEFA Grassroots
Conference &
Workshop
3UEFA
Grassroots Day
UEFA’S GRASSROOTS PROGRAMMETHE 7 FILES
2UEFA Grassroots
Charter
1UEFA Grassroots
Philosophy
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
1 UEFA
Grassroots
Philosophy
UEFA’S GRASSROOTS PROGRAMMETHE 7 FILES
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
SIMPLE
OPEN
LIVELY
FAIR
EVERYWHERE
CREATIVE
PERSONAL
ENJOYABLE
UEFA’S GRASSROOTS FOOTBALL PHILOSPHY
Grassroots FOOTBALL IS --
SAFE
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
THE VALUE OF GRASSROOTS FOOTBALL
1 Educational
• Values
• Knowledge
• Problem Solving
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
THE VALUE OF GRASSROOTS FOOTBALL
2. Health
• Lifestyle
• Fitness
• Emotions
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
3. Social
• Integration
• Personality
• Friendships
THE VALUE OF GRASSROOTS FOOTBALL
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
4. Sporting
• Skill Acquisition
• Tactical Awareness
• Competition
THE VALUE OF GRASSROOTS FOOTBALL
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
5. Political
• Facility Provision
• Investment
• Support
THE VALUE OF GRASSROOTS FOOTBALL
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
6. Business
• Promotional Events
• Equipment
• Sponsorship
THE VALUE OF GRASSROOTS FOOTBALL
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
7Future File
6UEFA Grassroots
Events & Tools
5UEFA Projects
4UEFA Grassroots
Conference &
Workshop
3UEFA
Grassroots Day
UEFA’S GRASSROOTS PROGRAMMETHE 7 FILES
2UEFA Grassroots
Charter
1UEFA Grassroots
Philosophy
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
2 UEFA
Grassroots
Charter
UEFA’S GRASSROOTS PROGRAMMETHE 7 FILES
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
Basic level (One-Star Membership)
Advanced level (Two-, Three-, Four- or Five-Star Membership)
Superior level (Six-Star Membership)
Premier level (Seven-Star Membership)
Foundation Programme
Benchmark Programme
Highly Developed Programme
Female Participation
Star
W
Social and
Disability Star
S
Registered
Participants Star
R
Promotional and
Growth Star
P
Inclusive Programme
444
333
222
111
UEFA GRASSROOTS CHARTER
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
6 Stars: 9
5 Stars: 7
4 Stars: 4
3 Stars: 6
2 Stars: 4
1 Star : 21
Total: 51
No Star: 2
Last update 31.03.2011
GRASSROOTS MEMBERSHIP
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
7Future File
6UEFA Grassroots
Events & Tools
5UEFA Projects
4UEFA Grassroots
Conference &
Workshop
3UEFA
Grassroots Day
UEFA’S GRASSROOTS PROGRAMMETHE 7 FILES
2UEFA Grassroots
Charter
1UEFA Grassroots
Philosophy
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
3 UEFA
Grassroots
Day
UEFA’S GRASSROOTS PROGRAMMETHE 7 FILES
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
UEFA GRASSROOTS DAY
To Celebrate and Recognise Grassroots Football
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
MINI-PITCH FESTIVAL
MADRID
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
WWW.UEFAGRASSROOTSDAY.COM
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
UEFA GRASSROOTS DAYTHE ASSOCIATIONS
GERMANY
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
Wednesday 25 May 2011
UEFA GRASSROOTS DAY 2011
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
UEFA GRASSROOTS DAY 2011
LONDON
TO CELEBRATE AND RECOGNISE
GRASSROOTS FOOTBALL IN EUROPE
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
UEFA GRASSROOTS DAY 2011
LONDON
- Grassroots Activities (FA)
- Media Opportunities
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
UEFA GRASSROOTS DAY 2011
LONDON
ENGLAND
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
SUMMER OF GRASSROOTS CAMPAIGN
YEAR NUMBERS
2004 530’000
2005 920’000
2006 1’170’000
2007 2’510’000
2008 4’650’000
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
7Future File
6UEFA Grassroots
Events & Tools
5UEFA Projects
4UEFA Grassroots
Conference &
Workshop
3UEFA
Grassroots Day
UEFA’S GRASSROOTS PROGRAMMETHE 7 FILES
2UEFA Grassroots
Charter
1UEFA Grassroots
Philosophy
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
4UEFA
Grassroots
Conferences
& Workshops
UEFA’S GRASSROOTS PROGRAMMETHE 7 FILES
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
UEFA GRASSROOTS WORKSHOPS
9th – Netherlands (1997-2011)
AIMS:
•Hear Grassroots News
•Consider Best Practice
•Offer Proposals
•Discuss Issues
•Make Contacts
•Reassess / Re-energise
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
7Future File
6UEFA Grassroots
Events & Tools
5UEFA Projects
4UEFA Grassroots
Conference &
Workshop
3UEFA
Grassroots Day
UEFA’S GRASSROOTS PROGRAMMETHE 7 FILES
2UEFA Grassroots
Charter
1UEFA Grassroots
Philosophy
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
5 UEFA
Projects
UEFA’S GRASSROOTS PROGRAMMETHE 7 FILES
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
STUDY GROUP SCHEME• 417 groups travelled
• 4’500 Coaches have participated so far
Grassroots Football in Baku(Visitors from Hungary, Serbia and Latvia)
Elite Youth Football in England(Visitors from Germany, Belgium and Armenia)
Following the green light given by the UEFA Executive Committee in December 2010, the UEFA
Study Group Scheme is now to become a long-term educational programme and such
affirmation is destined to make the programme flourish even further.
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
Women's
Football
19%
Coach
Education
29%
Grassroots
Football
22% Elite Youth
Football
30%
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
7Future File
6UEFA Grassroots
Events & Tools
5UEFA Projects
4UEFA Grassroots
Conference &
Workshop
3UEFA
Grassroots Day
UEFA’S GRASSROOTS PROGRAMMETHE 7 FILES
2UEFA Grassroots
Charter
1UEFA Grassroots
Philosophy
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
6UEFA
Grassroots
Events &
Tools
UEFA’S GRASSROOTS PROGRAMMETHE 7 FILES
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
EUROPA LEAGUE 2011DUBLIN
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
PROMOTION
a. Encouraging growth or
acceptance of something
b. Spreading information or a
message
• Publicity
• Advertising
• Branding
• Packaging
• Materials
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
PROMOTION IS NOT THE PRODUCT
Promotion depends on the target group, the
environment & the aim
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
THE AIM
To increase
visibility and participation
(Players, coaches,
volunteers, organisers,
sponsors, etcG)
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
7Future File
6UEFA Grassroots
Events & Tools
5UEFA Projects
4UEFA Grassroots
Conference &
Workshop
3UEFA
Grassroots Day
UEFA’S GRASSROOTS PROGRAMMETHE 7 FILES
2UEFA Grassroots
Charter
1UEFA Grassroots
Philosophy
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
7 FUTURE
FILE
UEFA’S GRASSROOTS PROGRAMMETHE 7 FILES
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
THE FUTURE OF FOOTBALL
Futuristic football is on the menu(R. Michels)
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
FOOTBALL
• Quicker, more
Technical/Tactical
• Globalisation
FUTURE FOOTBALLTHE PLAYERS (THE GAME)
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
GRASSROOTS
• No Street Football
• Greater Need for
Promotion/ Structure/
Teaching
FUTURE FOOTBALLTHE PLAYERS (THE GAME)
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
DEVELOPING COMPETENCIES FOR
GRASSROOTS COACHES
A competency is a
combination of the
knowledge, skills and
attitude required to
perform a specific task in a
particular job
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
GRASSROOTS FUTURE
• Club Criteria
• Pro Involvement
• Women’s Football
• Teacher Training
• General Investment
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
GRASSROOTS FUTURE
More
• Artificial Turf
• Fun Football
• Mixed
• Flexible
• Commercial
• Local/Friendly
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
LEISURE FOOTBALL
“Five-a-side,
self organised
football – IKEA
grassroots
football”
Robin Russell
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
7Future File
6UEFA Grassroots
Events & Tools
5UEFA Projects
4UEFA Grassroots
Conference &
Workshop
3UEFA
Grassroots Day
UEFA’S GRASSROOTS PROGRAMMETHE 7 FILES
2UEFA Grassroots
Charter
1UEFA Grassroots
Philosophy
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
FOOTBALL: A THREE-TIER CAKE
1. GRASSROOTS
2. ELITE YOUTH
3. TOP-LEVEL
BASE
FRUIT
ICING
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
MORE THAN JUST A GAME
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011 8th UEFA Coach Education
““I touch the future; I teach.I touch the future; I teach.””AnonymousAnonymous
Copyright UEFA 2011
rox – UEFA Grassroots Programme 2011
CARRY THE BALL CLOSE TO YOUR HEART
Copyright UEFA 2011
Challenges for Football
Aarhus University
20-21 June 2011
