Coordinator’s and Key Worker’s Guide

Coordinator’s and Key Worker’s Coordinator’s and Key Worker’s Guide Guide

Welcome Welcome Coordinators & Coordinators &

Keyworkers!Keyworkers!

Combined Federal Campaign Combined Federal Campaign (CFC) Mission Statement(CFC) Mission Statement

The mission of the CFC is to support The mission of the CFC is to support and to promote philanthropy through a and to promote philanthropy through a voluntary program that is employee-voluntary program that is employee-focused, cost-efficient and effective in focused, cost-efficient and effective in providing all Federal employees the providing all Federal employees the opportunity to improve the quality of life opportunity to improve the quality of life for all. for all.

The Benefits of Giving The Benefits of Giving through the CFCthrough the CFC

For 50 years U.S. Federal employees have been For 50 years U.S. Federal employees have been

bringing brighter days to our nation!bringing brighter days to our nation! Last year, Federal employees in Los Angeles, Last year, Federal employees in Los Angeles,

Orange, San Bernardino, Riverside & parts of Kern Orange, San Bernardino, Riverside & parts of Kern county pledged $5.0 million to local, national and county pledged $5.0 million to local, national and international charitiesinternational charities

CFC supported charities help those who face CFC supported charities help those who face personal crises due to poverty, domestic violence, personal crises due to poverty, domestic violence, lack of health insurance or life threatening diseases. lack of health insurance or life threatening diseases. They also help provide for the care and upkeep of They also help provide for the care and upkeep of our environment. CFC is a great opportunity to help our environment. CFC is a great opportunity to help the entire communitythe entire community– Participants make a direct impact on our neighbors by Participants make a direct impact on our neighbors by

supporting the organizations they care most about supporting the organizations they care most about

The Benefits of Giving The Benefits of Giving through the CFCthrough the CFC

Charities incur costs related to processing individual Charities incur costs related to processing individual contributions. With the CFC, they receive one check each contributions. With the CFC, they receive one check each month that represents the combined gift of many donorsmonth that represents the combined gift of many donors

– This process frees up much-needed resources for better This process frees up much-needed resources for better community service and reduces an organizations fundraising costs community service and reduces an organizations fundraising costs to a minimum . to a minimum .

– Gives employees another way to connect with each other.Gives employees another way to connect with each other.– Also, payroll deductions frees up time for employee donors. No Also, payroll deductions frees up time for employee donors. No

checks to write or reminders to set up.checks to write or reminders to set up.

Because of Generous Volunteers Like You…Because of Generous Volunteers Like You…

Charities are prepared and have resources to Charities are prepared and have resources to immediately respond to emergencies or immediately respond to emergencies or disastersdisasters

CFC employee donors provide charities with a CFC employee donors provide charities with a steady monthly income for a year giving them steady monthly income for a year giving them more time to plan and provide the much more time to plan and provide the much needed services in our communitiesneeded services in our communities

CFC donors give more over timeCFC donors give more over time– While the average contribution to a charity is While the average contribution to a charity is

$35.00, the annual CFC contribution is $35.00, the annual CFC contribution is $238.00$238.00

Ten Steps Ten Steps To a Successful CampaignTo a Successful Campaign

Everything you, your keyworkers, agency head, donors need to Everything you, your keyworkers, agency head, donors need to participate in CFC can be found on-line at www.cfcofgreatersocal.orgparticipate in CFC can be found on-line at www.cfcofgreatersocal.org

Executive tool kitExecutive tool kit Coordinator/keyworker resourcesCoordinator/keyworker resources Goal & action planGoal & action plan Steps to running a campaignSteps to running a campaign Searchable charity list/databaseSearchable charity list/database Pledging – payroll deduction, credit Pledging – payroll deduction, credit

card, mobile pledgingcard, mobile pledging RecognitionRecognition Agency resultsAgency results And much, much moreAnd much, much more

Planning the campaignPlanning the campaign**

Meet with last year’s Meet with last year’s Campaign Coordinator Campaign Coordinator to review the results:to review the results:– Level of participationLevel of participation– Per capita givingPer capita giving– Percent of potential Percent of potential

achievedachieved– ProblemsProblems– Successful techniquesSuccessful techniques


Involve your Agency Involve your Agency Head/Commanding Head/Commanding Officer:Officer:– Enlist their commitment Enlist their commitment

firstfirst– Set a fund-raising goal Set a fund-raising goal

for your for your Agency/Command. Agency/Command. 100% solicitation is 100% solicitation is recommendedrecommended

– Approve your overall Approve your overall campaign plancampaign plan

**


Organize a Campaign Organize a Campaign Committee:Committee:– Set dates and strategy Set dates and strategy

for the campaignfor the campaign– Recruit one key worker Recruit one key worker

for every 20-30 for every 20-30 employeesemployees

– Set a challenging goalSet a challenging goal– Plan promotion and Plan promotion and

publicitypublicity– Approve your overall Approve your overall

campaign plancampaign plan

**

Special Note: with this ratio of keyworkers to

employees, you can have 100% solicitation in 3 weeks or less!!


Train Key Workers:Train Key Workers:– Respected employees and labor Respected employees and labor

representatives are ideal members representatives are ideal members for your campaign teamfor your campaign team

– Outline responsibilities emphasizing Outline responsibilities emphasizing the benefits of payroll deductionthe benefits of payroll deduction

– Ask key workers to make a pledge at Ask key workers to make a pledge at the training meeting. Allow them to the training meeting. Allow them to take ownership of the success of the take ownership of the success of the campaigncampaign

– Take key workers on tours of Take key workers on tours of benefiting charitiesbenefiting charities

**

Special Note: If each key worker takes 20 minutes a day and makes contact with 2 of his/her assigned prospective donors, providing them with a pledge form and donor

information, your campaign will be virtually complete in 3 weeks or less!!


Set a Goal and Set a Goal and Develop Campaign Develop Campaign Plan:Plan:– Before setting a goal, Before setting a goal,

compare that amount compare that amount to what was actually to what was actually pledged last yearpledged last year

– Your CFC Your CFC representative will representative will help you identify your help you identify your potentialpotential

**

Running the campaignRunning the campaign**

Speakers, Films and Speakers, Films and Tours:Tours:– Successful campaigns Successful campaigns

motivate through motivate through awareness and awareness and understandingunderstanding

– To arrange for a To arrange for a speaker, agency fair or speaker, agency fair or organization tour, organization tour, contact your CFC contact your CFC RepresentativeRepresentative

**


Publicize Your Publicize Your Campaign:Campaign:– Promote with a kick-off, Promote with a kick-off,

posters, email, fliers, posters, email, fliers, memo’s and more. Be memo’s and more. Be creative!creative!

– Conduct inter-agency Conduct inter-agency competitionscompetitions

– Announce agency goals Announce agency goals and incentivesand incentives

– Out-of-sight equal Out-Out-of-sight equal Out-of-mind, so keep the of-mind, so keep the posters up all yearposters up all year

**


Ask for the Pledge:Ask for the Pledge:– Make complete arrangements for a Make complete arrangements for a

comprehensive meeting.comprehensive meeting.– Provide all of the informational Provide all of the informational

materials to the employeesmaterials to the employees– Contact each employee personally Contact each employee personally

through group meetings or individuallythrough group meetings or individually– Each Coordinator should know the Each Coordinator should know the

mechanics of the pledge making mechanics of the pledge making processprocess

– * If the donor says “no”, simply thank * If the donor says “no”, simply thank them and remind them that you are them and remind them that you are available to assist should they change available to assist should they change their mind their mind

**

Special Note: Utilize your recruited key workers to reach every employee.

Closing the campaignClosing the campaign**

Report Your Results in Report Your Results in a Timely Manner:a Timely Manner:– Your CFC Your CFC

Representative will Representative will contact you for periodic contact you for periodic updates and for the final updates and for the final reportreport

** Consult your current CFC Donor Handbook for additional information Consult your current CFC Donor Handbook for additional information

Closing the campaignClosing the campaign**

Thank All Key Workers Thank All Key Workers and Employees:and Employees:– No campaign is complete No campaign is complete

without a “Thank You” to without a “Thank You” to all who are involved in all who are involved in your successyour success

– Involve your agency Involve your agency Head/Commanding Head/Commanding Officer by keeping them Officer by keeping them informed and signing off informed and signing off of thank you of thank you communications and communications and campaign resultscampaign results

**

Special Note: Use the reverse side of the poster to publicize your results.

In Closing…In Closing…

If you have any suggestions on how the CFC If you have any suggestions on how the CFC can better serve you, please contact CFC can better serve you, please contact CFC Director, Demetrius Stevenson at (213) 808-Director, Demetrius Stevenson at (213) 808-6239 or 6239 or [email protected] [email protected]

We look forward to a successful campaign.We look forward to a successful campaign.

Documents

Coordinator’s and Key Worker’s Guide