COOK INSPIRE CHANGE CIC Social Value Report
September 2017 to August 2018
1. Introduction Cook Inspire Change CIC is a Community Interest Company which was incorporated in August 2015. This Social Enterprise was established by Amy Win to build on the work that was undertaken by 4Lunch. 4Lunch activities are now undertaken by Cook Inspire Change CIC, but the brand 4Lunch is still used. Our 2017 Social Value Report showed that for every 1 invested into Cook Inspire Change CIC, there is a direct social return on investment of 3.10. This figure was only a snapshot of the SROI that could be achieved. This infographic shows what was achieved in the period August 2013 to July 2017:
Fig 1: Cook Inspire Change Social Value Infographic 2017
This year we have done further investigation into the triggers and benefits of our work in the community. Our 2018 Social Value Report reflects a more robust framework, a more thorough data collection process and further desktop research to measure social value against the impact for every stakeholder.
2. About Cook Inspire Change CIC Cook Inspire Change CICs mission is:
To create social change within local communities by unlocking the power of food. Our vision is:
That people can use the power of food to increase their wellbeing, improve their communities and the local economy.
Cook Inspire Change CIC is a values-driven business. Commitment to these values is fundamental to our success. Our guiding principles are:
We believe eating well and cooking well is a fundamental part of living a healthy and happy life.
We believe everyone should have access to nutritious food. We believe food should be valued, appreciated and never mindlessly wasted. We build resilient and self-directed individuals and communities. We openly share knowledge and skills around cookery, employability and
enterprise for those without the resources or social capital. As a social enterprise, we ask people to trade with us, not to donate. We believe in the power of food to make a real difference in peoples lives, in
terms of social benefits, health & wellbeing and skills & employment. We believe in collaborating, not competing, with businesses, organisations
and communities. Although growth is important for 4Lunch, our values and relationships must
remain central to our growth plans. We believe in developing our people and truly valuing their skills and talents.
This means paying them fairly, offering training and development opportunities and creating a friendly and productive work environment.
Cook Inspire Change is a calm and well-organised place to be and work. We are an energetic, enthusiastic and passionate team. We are creative and innovative in our approaches to social enterprise. We are not afraid of change and doing things a little differently.
Our main activities are:
Delivering cookery courses Delivering food business training Producing online courses Catering events Street food markets and pop-ups Offering of volunteering and work experience opportunities Pro bono mentoring time
Examples of how we trade:
An organisation will commission us to deliver a set of cookery courses, for example, the University of Manchester for their first-year students.
An organisation will commission us to deliver food business training, for example, Tameside Council for the Building Business Skills for Parents Project.
An individual will purchase our Recipe for Success online course. An individual will approach us to cater their wedding. Manchester Airport will ask us to trade at their street food events.
We are at the stage now where we have chosen not to access grant funding. The challenge for Cook Inspire Change CIC is to generate enough profit from trading to re-invest into tackling some of the most entrenched social problems like school holiday hunger.
Fig 2: Our Business Model
3. Accounting for Social Value Cook Inspire Change CIC has committed to measuring and reporting Social Value:
To respond to the recommendations set out in our 2017 report. To understand the value of our activities to our stakeholders. To undertake further research to identify key issues affecting society
today. To make recommendations to future stakeholders on how Cook Inspire
Change CIC can improve health and wellbeing outcomes in Greater Manchester.
Our 2017 Social Value Report set out our Social Value Pledge for 2018:
1. We invest in people to gain new experiences and new knowledge around food, so that they can: a. Make healthier choices in what they eat b. Save money on food spend
c. Enjoy and embrace food from a range of cultural backgrounds d. Reduce food waste
2. We utilise our networks, partnerships and experiences to benefit the
organisations that we work with to: a. Initiate new projects that provide added value to local communities b. Encourage partnership opportunities within community food projects
that improve the local economy c. Provide a pathway for self-employment, work experience and new
employment opportunities d. Support the establishment and development of community-led
3. We bring people together and build new social networks around food by: a. Giving people a focus on food that can be extended into everyday life b. Exploring and understanding different cultural foods c. Widening social networks and reducing social isolation
4. We improve peoples confidence around food by:
a. Inspiring and empowering them to try out new things that will improve their quality of life
b. Provide a familiar and safe environment to experiment with new ideas c. Improving health and wellbeing
4. Methodology Stakeholder Mapping At the end of the period covered by our 2017 Social Value Report, we carried out an analysis of our planned activities for 2018, the direct stakeholder groups that we work with, and our plans for measuring our impact:
Stakeholder Type What are we Measuring? How do we measure?
Customers No of sales, average spend, what do they buy. Sales Records
Number of hours given to free mentoring Log of hours
Outcomes, Impact and value Social Value Questionnaire - Mentees
Individuals that attend training sessions
No of people that attend training Attendance log
Outcomes, Impact and Value Training Evaluation Sheet- in place but many versions
Community Groups and Organisations
Work undertaken with community groups and Organisations
Case Study Social Value Questionnaire Community Groups and Organisations
Volunteers Number of hours donated Volunteer log
Outcomes, Impact and Value Social Value Questionnaire Volunteers
Work Experience Number of hours undertaken Work Experience Log
Outcomes, Impact and Value Social Value Questionnaire Work Experience.
Table 1: Stakeholder Mapping and Measurement
Data Collection We set up spreadsheets to collect data to provide us quantitative data in relation to customer sales levels, volunteering and work experience hours and to keep a track of the number of delegates attending our learning sessions. We have now collected this data over a 12-month period. Stakeholder Engagement We reviewed the evaluation forms used within our learning events, volunteering and work experience opportunities and combined them into a standard format resulting in one evaluation form for learning events, one evaluation form for volunteering and work experience. We developed a range of standard questions for the evaluation forms based on our learning from previous years and the recommendations set out in our 2017 Social Value Report. Data Analysis Over our measurement period we received 188 completed evaluation forms, we undertook an analysis of the data received from our stakeholder groups (see table 3).
Creating our Social Value Proposition We combined the quantitative and qualitative data from our evaluation forms to establish the outcomes, impact and value gained through our activities (see table 4.) Creating a wider evidence base To underpin our Social Value Proposition and to establish our pledge for 2019, we carried out further desktop research to further understand our themes and impact on society.
5. Findings 5.1 Evaluation Forms Between October 2017 and June 2018, we received 188 completed evaluation forms. We have analysed the findings, they are set out in the table below.
Questionnaire Findings Outcome (change words) Tally Impact (benefit of change) Tally Feel more confident Learning how to work under pressure and multi-task Experiencing customers face to face Exposed to different cuisines and cooking techniques Exposed to different ways of working in catering Doing something theyve never done before Developed a professional manner Meet new people Communication skills
1 2 2 1 1 1 1 1
Can manage volunteers better Now employed 16 hrs a week Can leave the house A reason to get up Feeling valued on the market stall Re-engage with society Sense of responsibility Excited Confident dealing with the public
1 1 2 1 2 1 2 1 2
More knowledgeable about cooking from scratch More knowledgeable about healthy eating More enthusiasm for cooking New cooking skills/Learning to cook Now I have something to look forward to every month Eating and cooking together/meet more people Happy/Fun Try new things/food/more experimental Relaxed and comfortable
10 7 1 13 3 11 19 6 4
Eating less takeaways More likely to come to pop up caf Connect with others, instead of being alone Help me e