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Content Marketing: Build an Audience that Builds Your Business by Niwat
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CONTENT MARKETINGNiwat Chatawittayakul @butthun
BrandBaker Co.,Ltd.
KEY DIGITAL MARKETING
TREND 2013
BrandBaker was established by a group of digital specialists that love to bake fresh creativity through digital media.We believe “Brand is the same as Bakery” since they have many common needs, the right knowledge, right time, right resources, right people with the special attention, in order to bake the brand to be successful and delicious for customers.
We, BrandBaker, are your marketing chef who specialized in baking the brand by using the fresh ideas, fresh ingredients, and fresh people from the fresh recipe.
The brand we bake will always be fresh and be the best taste brand which will make your customers starving.
BrandBaker Co.,Ltd.
KEY DIGITAL MARKETING
TREND 2013
CREATIVITIY OF
CONTENT
BIG DATAIMPACT
MOBILE = MOBILITY
CROSS COMMUNI
CATION
BrandBaker Co.,Ltd.
KEY DIGITAL MARKETING
TREND 2013
Source : google research
01. Multi-Screen Combination Interaction
BrandBaker Co.,Ltd.
KEY DIGITAL MARKETING
TREND 2013
Source : google research
01. Multi-Screen Combination Interaction
BrandBaker Co.,Ltd.
KEY DIGITAL MARKETING
TREND 2013
Source :
02. Multi- Digital Commerce
Mobile / Website / Facebook Commerce
BrandBaker Co.,Ltd.
KEY DIGITAL MARKETING
TREND 2013
Source :
02. Multi- Digital Commerce
Mobile / Website / Facebook Commerce
BrandBaker Co.,Ltd.
KEY DIGITAL MARKETING
TREND 2013
Source :
03. Everywhere Website
BrandBaker Co.,Ltd.
KEY DIGITAL MARKETING
TREND 2013
Source :
04. Responsive Webdesign
BrandBaker Co.,Ltd.
KEY DIGITAL MARKETING
TREND 2013
Source :
05. Responsive Webdesign
BrandBaker Co.,Ltd.
KEY DIGITAL MARKETING
TREND 2013
Source :
06. CREATE ONE PUBLISH EVERY WHARE
BrandBaker Co.,Ltd.
KEY DIGITAL MARKETING
TREND 2013
Source :
06. CREATE ONE PUBLISH EVERY WHARE
BrandBaker Co.,Ltd.
KEY DIGITAL MARKETING
TREND 2013
07. CONTENT MARKETING
/ VISUAL STORYTELLING
BrandBaker Co.,Ltd.
KEY DIGITAL MARKETING
TREND 2013
06. CONTENT MARKETING
/ VISUAL STORYTELLING
YouTube users stay on the site for an average of 16.2 minutes per visit, while Pinterest users stay for 15.8 minutes, Facebook users stay for 12.1 minutes and Twitter users a mere 3.3 seconds.http://agbeat.com/real-estate-technology-new-media/pinterest-users-time-on-site-nearly-matches-youtube/
Brand Owned Digital Media
Brand Owned Digital Media
Brand Owned Digital Media
Brand Owned Digital Media
Brand Owned Digital Media
Brand Owned Digital Media
Brand Owned Digital Media
Media need Contents
Consumers connected and always on to consume Digital Content
Our Owned Media need Contents
Consumers connected and always on to consume Digital Content
http://youtu.be/Q5Tt5JSRsOc
Why Content Marketing is Key
Trend of Digital Marketing
2013-2020
BrandBaker Co.,Ltd.
SO LO MO /Pro-
ConsumerConnected/ Always
On Behavior
MOBILE < MOBILITY
/ NEW DIGITAL
CONTEXT CROSS COMMUNI
CATION
GEN S
Don’t Trust
Advertising Much
Why’s Content Marketing is the Keystone of Digital Marketing
Why Content Marketing is Key
Trend of Digital Marketing
2013-2020
CONSUMER BEHAVIOR
DIGITAL ERA(Technology)
What’s Content Marketing• History of Content Marketing.• Why Content Marketing is Key Digital
Marketing Trend?• What’s kind of Content Marketing?• Example of Digital Content Marketing.
Digital Content is now key factor in New Marketing Model
Everyone Looking for online information to make shoping decision
Pro-Consumers Age
INFORMATION
Consumer Changes Drive Search Behavior
Research…
Product info.
Blog Review
Product Compar
e
ตั�วอย่�างการขาย่ของเนี�ย่นีๆ ของ GTH- หนี�งตั�างๆ
http://www.bidyutbikashdhar.com/content-marketing-strategy-for-2013/
MAKE CONTENT MARKETING TO WIN YOUR BUSINESS OBJECTIVE
CONTENT MARKETINGNiwat Chatawittayakul @[email protected] fb.com/ButthunBlog
