Consumer PromotionsObjectives:Define Consumer PromotionIdentify the wide variety of consumer promotions

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Promotions are targeted to either consumers or businesses. Today we focus on the 10 different types of consumer promotionsConsumer Promotions – sales strategies that encourage customers and prospects to buy a product or service

#1 Coupons – certificate for cash discounts

Notice that a discount is offered. If no discount, then not a coupon, just an advertisement.

#2 Premiums – low cost or free items included with purchase

#3 Deals – two products packaged together to create discount

GroupTicket PricingThink “Costco”

#4 Incentives – win prizes using some kind of game

#5 Product samples – free trial size offering

Test Drive a car

#6 Sponsorship – fee paid for right to promote at event

#7 Tie-ins – when two companies promote together

#8 Product placement – use of brand name in movie, TV, etc.

Transformers

#9 Loyalty marketing – frequent buyer or rewards programs

Frequent Flyer Miles

#10 Point-of-purchase displays – displays to hold and promote products.

Assignment – work with a partnerA) Locate a coupon from the internet. Remember, coupons must

provide entitlement for a cash discount. Paste a copy onto a Word Document and then print 2 copies (one for each partner) in black & white (printer 4350). On the bottom of the print-out complete B below by hand.

B) Individually, locate an actual sponsorship where a fee has been paid in exchange for the right to promote at a set location or event. * Provide a full written description of the event. * Name the sponsor * Prompt: Why do you think the company made this sponsorship choice?

C) Show your completed progress to Mr. Zender at end of class. Three-hole punch and include in your notebook folder at the end of the unit.