Consumer Health Top Ten for RBC 2010

Tim DoyleConsumer Health

July 2010

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Consumer Health Top Ten for RBC

• 10 Front-End program offerings in the Solutions Booth area

• “Pre-call Planning” – What you should know about these offerings

• Be sure to visit before the Show is over

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Leader Brand

• 800 sku’s / Full-line Repackaging / 40-50% Margin

• High Service Levels (normal circumstances)

• Consumers looking for “Value”

• LDR Vitamin Assort– 15% discount + Signs + RBC dating

• Home Healthcare products– Meters & strips

– Incontinence Endcap

• New Leader Brand Catalog*

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Trustworth

• High gross margin (50%)

• 98 sku’s covering basic HHC categories

• 3-sided Display FREE!– Maximize selling space

• Other planograms available: 4’ to 16’

• Trustworth products are included in– New! HHC Product Guide

– Solutions for Everyday Living

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Specialized Care Centers

• Diabetes, Home Health Care & Immunizations– Immunizations is considered “managed care”

• Diabetes SCC– APhA Certification, manual, training, Creative Pharmacist,

pricing, planograms, net pricing programs, newsletter

– $99/mo

• Home Healthcare SCC– Access to over 250 CE programs, marketing templates,

customized SFEL catalogs, pricing, lists of doctors

– $99/mo

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Custom Ad

• Pharmacies can promote unique products or services

• Change retails, add coupons

• 5,000 circular minimum

• $300 (plate change) + postage

• FREE Mail area analysis

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Health Focus Displays

• New! Autoship of 1 Health Focus display/month

• Benefits to enrolling:– Additional dating (30 days)

– 5 to 15% additional savings

– Product in monthly ads

– Convenience of autoship

– Drop out with 30-day notice

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6-Tier Retail Pricing

• From 3-Zones (in 19 regions) to 6 Tiers

• Broader range of options: match strategy to local market conditions.

• Two tiers in each strategy:– Convenience - 38-40%

– Value - 32-35%

– Price Focus - 26-29%

• Timetable: migrate all accounts by 12/31/10

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6-Tier Retail Pricing (cont.)

• For every current Zone, there is a “closest Tier”

• Price changes over the next 4 to 6 months as we align old zone retails with new tier retails

• Recommendation: – Non-POS Customers: Pick a tier & switch now

– POS (Shelf-tag retails & scanner checkouts)

• Lots of variables / additional information to come

– Customers new to Cardinal: New Tiers are the only option

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6-Tier Retail Pricing (cont.)

• For every current Zone, there is a “closest Tier”

• Price changes over the next 4 to 6 months as we align old zone retails with new tier retails

• Recommendation: – Non-POS Customers: Pick a tier & switch now

– POS (Shelf-tag retails & scanner checkouts)

• Lots of variables / additional information to come

– Customers new to Cardinal: New Tiers are the only option

• Note: Pharmacies improperly attached to HamZn Retail Pricing should consider “Retail Pricing Only” (New Tiers) @ $35/month

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Tradavo Snack Cart

• Drop-ship Candy & Snacks– Planograms, suggested retails, FREE Rack!

• High-traffic, high-turn products

• In July Completely Upfront Monthly Planner

• Enrollment form, program information on CHFES in new drop-ship supplier tab

• Marjack (candy supplier) is no longer preferred

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Ethnic Beauty Care

• Ethnic/Multicultural hair-care and skin-care products– African-American, Hispanic, Asian

• In July Completely Upfront Monthly Planner

• Will be stocked in the DC’s based on demand

• Benefits to pharmacy:– Growing population segment / customer segment

– 35% gross margin

– “Best of the Best” planograms

– Ease of ordering (direct from Cardinal Health)

• Two representatives in the Solutions booth

Questions?

Have a Great Show!