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Consumer attitudes to the energy market and smart meters
Smart Meter Central Delivery Body
May 2014: Wave 1
Sub-groupsAs well as age, gender, region, SEG, we have also looked into ‘vulnerable groups’. There are defined as:
• Fuel poverty (those who spend 10% or more of their income on fuel)• Has a disability• Renters (as in those who rent the property in which they reside)• Pay by Pre-pay meter (all those who pay their electricity or gas via a pre-pay meter)
10,033
Bespoke online survey designed to be representative of the GB population and based on a large sample size to allow drill down analysis to sub group level. Data collection between: 31st March - 13th April 2014
A total of 10,033 GB Nat Rep sample was achieved.
18 years+, with quotas on: age, gender, region, SEG to ensure a robust GB representative sample design.
2
Overview of survey design
51%49%
12%17%17%18%15%
22% 65+ 55-64 45-54 35-44 25-34 18-24
48 Average age
Gender Age
Social Grade
Region
House Type
27%
28%
22%
24% DE
C2
C1
AB 54%
46%
35%
37%
29%
Terraced: 23%
Detached: 23% Semi: 33%
Flats: 18%
7%9% 10%
13%
9%
4%
11%
9%
5%
14%
9%
Respondent Profile
Q1. Gender Q2. Age Q5. Region Q24. Which type of property do you live in? Q36. Social classBase: All Respondents (10,033) 3
4
Respondent Profile
Q6: Bill responsibility. Q7 Payment method. Q7a+b estimated annual energy (electricity/main gas) spend. Q8a. Which company supplies electricity to your home? Q8b. Which company supplies mains gas (if you have it) to your home? Base: All Respondents (10,033)
Billing Responsibility
8%
37%
55% Solely responsible
Jointly responsible
Not responsible
70%
14%
12%5%
Direct Debit/Standing Order
Pre-payment meter (PPM, or card or key meter)
Quarterly bill (payment on demand)
Other/DK
Billing Payment Method Annual Bill Size (electricity/gas)
£300 or less £301 - £600 £601 - £900
£901 - £1200 £1201 - £1500
£1501+ Don't know
2%13%
19%21%
18%17%
10%
Average: £1,100
British Gas
EDF Energy
Eon
Scottish Power
Npower
SSE
Other
22%
15%
14%
12%
11%
9%
13%
Mains gas supplier
British Gas Eon
EDF Energy Scottish Power
Npower SSE
Other Don't have gas
27%11%
10%9%9%
6%11%
13%‘other’ contains any mentions below 5%
Electricity Provider
5
A slightly higher percentage of people in London do not know their annual energy spend
Q7a+b estimated annual energy (electricity/main gas) spend..Base: All Respondents (10,033) All Respondents solely or jointly responsible for paying bill (9,240)
Percentage of those who do not know their energy spend
All Respondents
7%12% 9%
13%
10%
9%
8%
9%
8%
9%
9%4%
4% 5%
6%
4%
5%
5%
5%
3%
5%
5%
NET: Solely/jointly responsible for paying bill
Total10%
Total5%
13%
19%
22%
17%
20%
24%
23%
26%
5%
8%
9%
6%
9%
15%
10%
13%
31%
30%
28%
25%
28%
26%
26%
25%
20%
13%
13%
15%
12%
11%
10%
11%
Somewhat disagree Strongly disagree Somewhat agree Strongly agree
Q10 For each of the statements below please indicate the extent to which you agree or disagree?Base: All Respondents (10,033)
There is a general lack of trust towards energy suppliers.
6
I don't trust any energy supplier
I don't think I have the information I need to choose the right energy tariff
I worry I'm paying for more energy than I use
I don't trust my energy supplier(s)
I don't think I have the information I need to choose the right energy supplier
I worry I'm running up a big energy bill without realising it
I worry that my energy bills are not accurate
I don't understand my energy bill
Agreement with statements
Net difference
33%
16%
11%
17%
15%
-2%
4%
-3%
Q10 For each of the statements below please indicate the extent to which you agree or disagree?Base: All Respondents. Those with a disability (1366) Renters (3555 ) Those who pay by pre-pay meter (1443) Those who have fuel poverty (831)
General lack of trust and concerns are even higher amongst vulnerable groups.
7
I don't trust any energy supplier
I don't think I have the information I need to choose the right energy tariff
I worry I'm paying for more energy than I use
I don't trust my energy supplier(s)
I don't think I have the information I need to choose the right energy supplier
I worry I'm running up a big energy bill without realising it
I worry that my energy bills are not accurate
I don't understand my energy bill
Total Those with a disability Those who rent Those who pay via
a pre-pay meterThose with fuel
poverty
36%
37%
37%
39%
40%
41%
43%
51%
11%
Agreement with statements (Top 2 Box): Total versus vulnerable groups
41%
40%
40%
44%
44%
45%
48%
57%
38%
42%
41%
41%
42%
49%
45%
51%
39%
42%
30%
43%
44%
52%
47%
51%
44%
45%
46%
46%
47%
50%
49%
57%
84% of people aware and 44% interested in having a smart meter
GB Popu-lation
0.16
0.84
Aware of Smart Me-ters
Not Aware of Smart Meters
Claimed awareness of Smart Meters
84% are aware of Smart Meters
Fuel PovertyPay by Pre-pay meter
RentersHas disability
Sole responsibility for billLondon
WalesScotlandEngland
55+35-5418-34
FemaleMale
39%43%44%45%48%
38%42%45%44%45%47%
40%42%
47%
Top 2 Box Interest in having a Smart Meter (Sub groups)
Total 44%
Q15. To what extent would you be interested, or not, in having a Smart Meter installed in your home?
Base: All Respondents (10,033)
Q 11: Smart Meters monitor energy consumption in the home. Before today had you heard of Smart Meters? Q12. Do you have a Smart Meter?Base: All Respondents (10,033)
23%
17%
9%
6%
19%
25%
11%
16%
Somewhat disagree Strongly disagree Somewhat agree Strongly agree
Q10 For each of the statements below please indicate the extent to which you agree or disagree?Base: All those who have awareness and understanding and accurately claimed to own a smart meter (90) All those who do not own a Smart Meter (7474)
On balance those respondents with a Smart Meter trust their energy supplier.
10
Accurately claimed smart meter ownership, awareness and
understanding
Do not own a Smart Meter
Agreement with statement ‘I don't trust my energy supplier(s)’Net
difference
-2%
19%