CONNECTORS, MAVENS, AND SALESMEN

The Tipping Point By Malcolm Gladwell

THE LAW OF THE FEW “ In a social epidemic, mavens are data

banks. They provide the message. Connectors are social glue: they spread it. But there is also a select group of people—Salesmen—with skills to persuade us when we are unconvinced of what we are hearing, and they are as critical to the tipping of word—of—mouth epidemics as the other two groups (Gladwell,70).”

CONNECTORS AGREE

“ Perhaps it is best to call the Connectors impulse simply that—an impulse, just one of the many personality traits that distinguish one human being from another (Gladwell,46)” Connectors are those people who are extroverts

they are the out going people in life. They converse with many people from all walks of life. Such as George Gershwin.

50 NAME GAME Trullijo, Vega, Valesquez, Willson,

Schmidt, Sanchez, Salgado, Rodriguez, Ramirez, Mendez, Martinez,Larson, Kramer, Handson, Baron, Cruz, Castro, Alvarez, Williamson, Young, Trafford, Vandergriff, Wright, Salazar, Rodgers, Ruiz, Mondragon, Neargardner, Mears, miller, Phillips, Lopez, Knox, Kennedy, Hill, Jacobo, Herrera, Gomez, Gonzalez, Evans, Acosta, Campa, Brantley, Bonds, Berry, Bates, Albert, Warren, Tovar, Sanders.

50 NAME PROJECT POINT SCALE

Unloved

Sorta Loved

pretty loved

Loved Very Loved

Ozing Love

0

10

20

30

40

50

60Series 1

Series 1

QUESTION TIME!How does this make you a connector?

MAVENS~AGREE “to be a maven is to be a teacher. But it is also, even more empathetically, to be a student.” (Gladwell 69)

MAVENS~AGREE “The fact that Mavens want to help, for

no other reason then because they like to help, turns out to be an awfully effective way of getting someone's attention.”(Gladwell 67)Uses pathos to get your attention and make

you remember that person in the grocery store that helped you pick out a new drink and now its your favorite.

QUESTION TIME!What do you think Mavens do in there free time?

SALESMEN~AGREE “For a social epidemic to start, though, some people are going to have to be persuaded to do something.” (Gladwell 69)Uses logic, for one thing to lead to another, something must put it in motion.

SALESMEN Product persuasion

Product= new phone, features never seen before

price= 39.99 with taxesYou have= 50 dollars to spend

QUESTION TIME!Do you believe you would be an easy target for a major salesmen like Gau? Why or Why Not?

WRITING PROMPT How do Mavens, Connectors, and Salesman work together to start a word of mouth epidemic?