Confidential آ©2015 Revionics, Inc.pages. Promotion Suite.pdfآ  promotional elasticity New Item Forecasting

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  • Confidential ©2015 Revionics, Inc. 1

  • Confidential ©2015 Revionics, Inc. 2

    THE BEST OFFER

    THE RIGHT PRODUCTS

    THE IDEAL VENDOR DEAL

    THE OPTIMAL MARKETING MIX

    ?

    ?

    ?

    ?

    CREATE PROFITABLE PROMOTIONS

    ACCURATELY FORECAST DEMAND

    TRACK PROMOTIONAL EFFECTIVENESS

    MAXIMIZE MARKETING SPEND

    ?

    ?

    ?

    ?

  • Confidential ©2015 Revionics, Inc. 3

    SET GOALS

    &

    STRATEGIES Align metrics &

    financial incentives

    to promotional

    action

    RESPOND

    Quickly to

    customers, local

    conditions,

    competitors, &

    selling conditions

    FORECAST

    & ANALYZE

    Know the demand,

    cannibalization,

    affinity, & align

    financial

    expectations

    PLAN

    With objective to

    understand value

    drivers and

    customer response

    OPTIMIZE &

    SIMULATE

    Compare

    recommended

    and simulated

    options before

    executing in Market

  • Confidential ©2015 Revionics, Inc. 4

    Revionics Promotion Suite Learn to Speak Customer

    MAXIMIZE MARKETING

    INVESTMENTS Insights into lift drivers, including

    social, turn guesses into aged

    business practices

    PROMOTE

    STRATEGICALLY TAKE ACTION ON

    MARKET CHANGES Competitive Insights,

    Up-to-date forecasting, and

    Pre, post, & in-flight reporting

    OPTIMIZED OFFERS

    AND PRODUCT

    RECOMMENDATIONS Simulations, Side-by-Side Comparisons,

    Cross Item Effects, Vendor Funding

    Inclusion, & Vehicle Lift Effects

    TRANSPARENT

    RESULTS & FACTS

    Centralized data, streamlined

    processes, proven science, and

    collaboration support fact-based

    decisions

  • Confidential ©2015 Revionics, Inc. 5

    Solving Everyday Challenges

    DETERMINE THE RIGHT

    PROMOTION STRATEGY

    FOR ALL CHANNELS

    BUILD A

    BIGGER BASKET

    UNDERSTANDING

    CUSTOMER’S

    PROPENSITY TO BUY

    IMPROVE VENDOR

    FUNDING & NEGOTIATIONS

    KNOW WHICH ITEMS TO

    PROMOTE, IN WHICH

    VEHICLES & CHANNELS

    GAIN INSIGHT INTO

    COMPETITORS’

    ACTIVITIES

  • Confidential ©2015 Revionics, Inc. 6

    Provides Recommendations that resonate with customers,

    maximizes investments,

    and aligns to business strategies – leveraging proven science

    delivered in a manner that people understand

  • Confidential ©2015 Revionics, Inc. 7

    Provides Recommendations that resonate with customers,

    maximizes investments,

    and aligns to business strategies – leveraging proven science

    delivered in a manner that people understand

    Insight into

    each vehicle lift Predict financial

    results across

    campaigns &

    vehicles Test vendor

    funding

    options

    Traffic Driver,

    basket builder,

    etc.

    Beautiful & Configurable Workflow,

    Forecasts, Transparent Results,

    Easy Reporting

    Offer Type, Discount, Items

    Simulation with Side

    by Side Comparison

  • Confidential ©2015 Revionics, Inc. 8

  • Confidential ©2015 Revionics, Inc.

    Appendix

    9

  • Confidential ©2015 Revionics, Inc.

    • Flexible and intuitive promotion planning

    • Industry leading forecasting capabilities

    • Single system of record

    • Supporting transparency & collaboration

    10

    Promotion Management

  • Confidential ©2015 Revionics, Inc. 11

    Promotion Management Key Features

    Industry Leading Science

    Intuitive & Streamlined Promotion Planning

    Offer Management Achieve Financial Objectives

  • Confidential ©2015 Revionics, Inc. 12

    Industry Leading Science

    Considers Vendor Funds Maximizing vendor deals

    Facilitating better negotiation

    Forecast Accuracy Alerts Providing transparency

    Instilling more confidence

    Cross-Item Impacts Understanding affinity &

    cannibalization affects

    Self-Learning Models Enhancing forecast with most

    up-to-date performance data

  • Confidential ©2015 Revionics, Inc. 13

    Industry Leading Science

    Price Sensitivity Understanding demand and

    promotional elasticity

    New Item Forecasting Modeling data for items with

    little or no sales history

    Like-item or attribute-based

    Decomposition of Lifts Finding the right vehicle mix

  • Confidential ©2015 Revionics, Inc. 14

    Getting the Right Vehicle Mix Understanding How Each Vehicle Contributes to the Overall Lift

    One Lift Factor

    45% Lift

    8% Lift

    14% Lift

    33% Lift

  • Confidential ©2015 Revionics, Inc. 15

    Intuitive & Streamlined

    Simulate Alternative Offers Supporting simple & complex offers

    Side-by-side comparisons

    Flexible Workflows Enabling collaboration

    Removing complexity

    Central Repository Cross organization visibility

    One system of record

  • Confidential ©2015 Revionics, Inc. 16

    Offer Simulation

    • Forecasting in seconds

    • Simple & complex offers

    • Polished UI/UX

    • Offer and item level side-by-

    side comparisons

    • Forecast confidence alerts

  • Confidential ©2015 Revionics, Inc. 17

    Offer Management

    Freeze & Reforecast Locking offers for approvals,

    planning & reporting

    Updating forecasts with latest data

    Monitor & Adjust Offers Reporting against actuals

    Adjusting to market changes

    Analyzing promotional lifts

    Back Office Export Sending promotional data downstream

    Configurable

    Reducing stress on internal IT teams

  • Confidential ©2015 Revionics, Inc. 18

    Achieve Financial Objectives

    Reaching Campaign Targets Analyze forecasts across campaigns

    Track promotional investments

    Roll-Up Forecasts Maximize investment potential

    Track against vehicles/versions

    Decomposition of lifts

  • Confidential ©2015 Revionics, Inc.

    Revionics®

    Promotion Optimization

  • Confidential ©2015 Revionics, Inc.

    • Customize promotional goals and strategies

    • Maximize the promotional spend

    • Ensure the best promotional offer

    • The most efficient workflow

    20

    Promotion Optimization Striking a Balance Between Traffic, Sales, Discount and Margin

  • Confidential ©2015 Revionics, Inc. 21

    Efficiently Maximizing Investments

    Most Efficient Workflow Set the strategy & get the best offer in seconds

    Promotional Science All the benefits of

    Promotion Management

    Applying Strategy Ensuring overarching goals

    translate down to execution

    Best Promotional Offer Balancing traffic, sales, investment,

    cost, discount and margin

  • Confidential ©2015 Revionics, Inc. 22

    Science Insights Holistic View of Promotional Components

    Performance Data

    Vendor Funding

    Vehicle Mix

    Cross-Item Impacts

    Promotional Uplift

    Consumer Demand

    New Item Forecasting

    Self-Learning Models

    Price Sensitivity

  • Confidential ©2015 Revionics, Inc. 23

    Setting Strategy Giving the Models Direction

    Configurable Weights Setting priorities specific to your goals

    Pricing Rules Incorporating existing pricing strategies

  • Confidential ©2015 Revionics, Inc. 24

    Reaching the Best Offer

  • Confidential ©2015 Revionics, Inc.

    Competitive Edge

  • Confidential ©2015 Revionics, Inc. 26

    Unique Market Value

    Via User Emulation

    HIGH ACCURACY

    ACROSS BROAD

    CATEGORIES Eliminating need for

    multiple vendors

    DEEP INSIGHTS

    AND HISTORICAL

    TREND ANALYSIS Across pricing,

    promotion, & assortment

    RAPID

    IMPLEMENTATION In 2-3 weeks

    Comprehensive, End-to-End Solutions for all Channels

    With the rest of Revionics Suite

    from data collection to execution to measurement & reporting

  • Confidential ©2015 Revionics, Inc.

    Benefits of User Emulation Higher Accuracy, Broader Reach, and More Relevant Results

    Data Collection

    User Emulation

    Query Engine

    User Emulation

    Competitors’ Web

    Scraping

    Exact Matching Highly Accurate HTML Dependent

    Similar Attribute Matching Available Not Available

    Match Coverage High Medium / Low

    Automation Full Partial

    Unique Approach to Data Collection

    Emulates a user going to a competitive website and searching for items based on attributes just as a human would

  • Confidential ©2015 Revionics, Inc. 28

    Solving the Biggest Challenges Helping Retailers Take More Action Wi