Full oF opportunity

Ful l o F o p p o rtun i ty

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Section one

Build your

Brand with uS

By helpinG uSBuild our BrandS

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conaGra FoodS

That’s right … we’re the face behind the brands you’ll find in 96 percent of America’s households, the face you’ll find on each of the 13 million packages of food products we sell every day. You should know that, even with 19 brands each ringing up more than $100 million in sales a year, we’re always looking for fresh new faces because we’re passionate about building brands. And there’s not a better place for you to build your brand than right here, at ConAgra Foods.

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want to make your mark and make a diFFerence, From your FirSt day on the joB?

then thiS iS the place.

If you look up “engagement” in the dictionary, you’ll see our logo next to the definition. We’re not toe-dippers; we’re deep-divers.

When our CMO, Joan Chow, was asked by an industry-leading publication if “it’s just one big party over there,” here’s what she said: “It’s not that it’s a party. It’s just the passion and commitment of the people here is just amazing. I see that across different functions, in the home office, in the field, in our plants – at all levels. People are so dedicated to making great food that families will love. It’s just so heartening to see.”

Full oF opportunity

en·gage·ment {en'gājm-en·gage·ment {en'gājm- nt} nt}nounnounOccurs when employees are motivated Occurs when employees are motivated to help the organization succeed and to help the organization succeed and know what to do to make it successful: know what to do to make it successful: Employee engagement levels at ConAgra Employee engagement levels at ConAgra Foods are 10% above the norm for high-Foods are 10% above the norm for high-performing companies.

opportunity opportunity opportunity opportunity opportunity opportunity

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The short answer: The opportunity to think BIG.Read on to learn more.

What’s in it for me?

the

BiG queStion:

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We get better results because everything we do brings us closer to achieving our mission –

one company. one Goal. makinG the Food you love.

Section two

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and Were recognized by our cusTomers and indusTry experTs

$12.7 billionreached

in net sales

built our brands including:

by driving share and volume growth.( )

many are

in their categories

#1 or

#2

sysco® named our Lamb Weston

business its top food supplier

Refrigerated & Frozen Foods

magazine named us its

2009 processor of the year

Food Processing magazine’s readers’

choice awards named our conagra mills business the no.1 grain supplier for the third year

in a row

Over the past two years, our scores in Cannondale Associates’ annual PowerRanking® have increased by nearly 28 percent, leading one survey respondent to write, “ConAgra has solid knowledge and a variety of insights that have helped us. They are making a difference.”

wall Street haS weiGhed in, too.

“We continue to expect the company to drive double-digit earnings growth, further realize cost savings, deliver improving margins, and leverage its brand portfolio … to deliver against expectations, even in a potentially more competitive price environment.” Ann Gurkin, Davenport & Company analyst, March 29, 2010.

in fiscaL 2010, We:

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Better insights Better MArKetING

Section three

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when it comeS to inSiGhtS, we’re takinG the road leSS

traveled By, and it’S makinG all the diFFerence.

Because we look at both consumer and shopper behavior, we better understand the needs of our customers, which enables us to take a more holistic approach to running our business. This, plus the fact that we’ve really pumped in a lot of human and dollar resources to put some scale behind this approach is what makes us different – and better.

how much

Better?

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you miGht Say we’re wired to win.

Our DNA’s a little different. Several Centers of Excellence comprise Global Marketing and connect with one another through an Integrated Marketing process, which helps each team transfer its expertise across the organization. So, because 80 percent of our Integrated Customer Marketing people reside in market with their customer teams, they’re able to teach everyone else about the realities of retail execution. This business model has helped us speak their language, understand their processes and offer input into their decisions.

Insights also help us connect with our consumers wherever they’re at – in store, online, in print, at the movies, watching TV, at the ball game, in the airport or on Twitter.™

If your head’s spinning, don’t worry. You’ll fit right into management rotation programs that give people a taste of life in different parts of the organization. It’s all part of making the food you love … better.

1212due To ourcreaTiVe,insigHTs-driVen and resuLTs-producing

marKeTing

marKeTerof THe year in

2009

topbrandWeeKnamed conagra foods

for two consecutive years, our integrated customer marketing organization has ranked in the

of The Hub’s annual Top 12 benchmark rating of shopper marketing excellence.

1STEVER

top3in march, our shopper marketing team earned the company’s

david ogilvy award for excellence in advertising research for its shopper seasons work, which breaks the year into six distinct “seasons” that shoppers – moms, in particular – associate with different emotional and practical needs.

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Section Four

Better innovation

Just because something’s not broken doesn’t mean we aren’t trying to fix it. ConAgra Foods is always looking for new and better ways to make the food you love.

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We became the first company in north america to use post-consumer recycled plastic in frozen meal trays, diverting

8Million lbs of Plastic from Landfills each Year

The equivalent of 128 million 20-ounce plastic bottles

in fiscaL 2009,For example, we thought a lot of frozen foods had that, well, frozen food taste. So, we figured out a way to translate the natural freshness of steam cooking to a technology fit for the microwave and came up with Healthy Choice® Café Steamers™. Over the past two years, we’ve built on that platform and introduced Healthy Choice Fresh Mixers and Marie Callender’s® Home-Style™ Creations. This summer, new Healthy Choice Lunch Steamers promise fresh tastes and a new look for lunch, while Marie Callender’s debuts new twists on classic dinners for two that consumers can pop in the microwave or cook in the oven.

our BreakthrouGhS Break acroSS the orGanization, not juSt in product development.

Everyone has SAP® horror stories. We did, too. But then we pooled our talent and ideas, tapped into world-class problem-solving resources and ended up becoming the first SAP customer in the Americas to achieve SAP Customer Center of Expertise Advanced Certification.

We’re not afraid to think outside the box. In fact, we encourage it. That’s why we’re recognized as a leader in packaging.

Last year, Hunt’s® ketchup captured a Worldstar award – a big deal – from the World packaging organization for packaging that is both innovative and sustainable.

“Going forward, the company continues to innovate strongly, particularly in the frozen segment, and is using its combination of new technologies … to drive the top line. These actions are clearly driving growth in the company’s strongest brands.”

Wall street likes where we’re headed.

alexia Howard, bernstein research analyst, march 26, 2010

“Going forward, the company continues to innovate

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and just this spring, our brand design group picked up certificates of excellence from the editors of Graphic Design USA for Lightlife® and peter pan® packaging that communicated the essence of each brand to consumers. Three of our designers were added to Shopper Marketing magazine’s “Who’s Who in packaging,” too.

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Section Five

Better manaGement

Planning the work and working the plan. It’s a cliché, but who cares?

It works.

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over the past three years, the percentage of retailers

rating us among the

manufacturers in the cannondale associates powerranking for best

supply chain management has nearly tripled. “conagra has stepped up the game in supply chain – they are top-

ranked in most aspects,” wrote one respondent.

at our place, safety comes first. our total incident rate – a metric manufacturers use to track on-the-job injuries – has fallen to less than half of the industry average.

aT conagra foods, suppLy cHain producTiViTy + TigHT oVerHead conTroL fueLs insigHTs-driVen marKeTing

and seLLing + feWer, bigger, beTTer innoVaTions.

$280Mover the past four fiscal years, our supply chain has

introduced productivity improvements that have generated an average annual savings of nearly

That’s money we invest in innovation, advertising and marketing to grow our brands and build our customers’ businesses.

We invested more than

in quality, food safety and infrastructure improvements in fiscal 2009, leveraging the expertise of a food safety council and a scientific advisory board composed of national experts in their fields.

$105 million

We’ve compared our strengths with the potential of our brands and businesses in light of our competitive position and overall macroeconomic, industry and category trends and come up with five strategic priorities. In other words, we put our money and people where we stand the best chance of winning. That means:

• Leading in convenient meals• Expanding potatoes worldwide• Building a strong snacks platform• Leveraging meal enhancers• Optimizing specialty businesses

theSe prioritieS drive our planninG proceSSeS and keep

uS aliGned and connected. But they’re only part oF our

Formula For Growth.

Once again, Wall Street has taken note.“We agreed with the company’s strategy and think that the new management team is a first-class group, assembled from among the best consumer packaged goods companies … Furthermore, we believe management’s restructuring efforts aimed at reducing the complexity of the company and improving its efficiency are well placed.”

David Driscoll, Citigroup Analyst, Feb. 16, 2010

has nearly tripled. “has stepped up the game in supply chain – they are top-

has nearly tripled. “has stepped up the game in supply chain – they are top-

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x

Section Six

A better wAyAyA

At ConAgra Foods, finding a better way is something everyone’s accountable for and something our senior leadership team models. You’ll see our senior leadership

team everywhere. You may run into them in meetings, in the halls or in the fitness centers, and, yes, you can actually talk to them. What’s more, they’ll listen.

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“Best Company for InternshIps”

for 2009.

some people think conagra foods is a great place to start a career. This year, Bloomberg Business Report named us a

employee resource networks reflect the diversity and inclusiveness of our workplace and offer unique opportunities for professional development, mentoring and

providing input on product innovation and business processes.

if you want to learn stuff, come here. our conagra Learning exchange offers online

learning opportunities

We’ve identified competencies required enterprisewide that you can use as a

foundation for career planning and that we can use to develop our people and manage

our talent.

Given thiS inFormation, you miGht aSSume that our

employeeS are motivated and enGaGed – and you’d Be riGht.

Studies conducted by management consulting firm Watson Wyatt show that, when employees are engaged, they’re more likely to go the extra mile to help the organization succeed and use their discretionary effort to help the business win. Employee engagement levels reached 82 percent at ConAgra Foods in the 2009 Watson Wyatt study, a seven-point increase over 2008, which puts us 10 percentage points above the norm established by high-performing companies.

But as engaged as we are in making the food people love, we’re also deeply involved in the communities in which we live and work.

Think leadership training isn’t for you? Think again. Last year, more than

of our job openings were filled from within our own ranks. and more than 750 people were promoted from within.

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25%25%42%42%50%50%

our unique leadership training programs

have been nationally recognized with a

corporate university best in class award

and a Vanguard award (from chief Learning

officer magazine).

24/7/365f our job openings were

25%25%25%25%25%25%25%25%25%42%42%42%42%42%

f our job openings were

25%25%25%25%25%25%25%25%42%42%42%42%42%50%42%42%42%

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Corporate Responsibility Magazine named ConAgra Foods to its 11th Annual Best Corporate Citizens List, recognized as one of the world’s top corporate responsibility rankings.

Our aggressive new sustainability goals will give you five more reasons to feel good about the food you love by achieving specific environmental metrics aimed at reducing greenhouse gas emissions, conserving water, cutting waste, reducing packaging and making the most of natural resources – all by 2015.

we’ve alSo pledGed to reduce Salt acroSS our portFolio oF Food

productS By 20 percent By 2015.

Our partnership with Feeding America, the nation’s leading hunger-relief organization, is the largest corporate initiative in the U.S. solely dedicated to fighting child hunger. Over the past 15 years, we’ve donated more than 230 million pounds of food and invested more than $30 million as the first company to fund child hunger programs nationwide in a comprehensive manner. Now, an integrated cause marketing campaign is enlisting consumers to join seven of our largest brands to ensure that Child Hunger Ends Here. Child hunger is an issue about which consumers care deeply, and our campaign connects them to the cause and to our brands.

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join uS on our path to SucceSSNow you know how our brand can help you build your brand. Learn more at conagrafoods.careers.com, including which positions are open right now.