Comparative Study of Hero Honda&Bajaj Tripti

7/31/2019 Comparative Study of Hero Honda&Bajaj Tripti

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NIMS INSTITUTE OF MANAGEMENT &COMPUTER SCIENCE

AN ASSIGNMENT ON RESEARCH METHODOLOGY

Title:- comparative study of Hero Honda & Bajaj

SUBMITTED BY: -Tripti Pandey (M.B.A 2nd

sem)

Session-2011-2012

SUBMITTED TO: - Dr.Sudhinder Singh Chauhan

(Assitance professor)


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S.NO PARTICULATES PAGE no.

1 Abstract 3

2 Introduction 4-10

3 Objective 11

4 Research Methodology 12-13

5 Limitations 14

6 Analysis &data interpretation 15-21

7 Findings 22

8 Conclusion 23

9 Recommendation 24

10 Bibliography 25


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ABSTRACT:-

In modern scenario the automobile industry has been

advanced in technology and their research &developmentarea. If an automobile company wants to know about its

market value and brand value it has to be done survey to

know the mind of the customer and its future need.

Here we have done a

comparative study of two bigger competitors, which are

Hero Honda and Bajaj, n the automobile industry.

With the help of this we will be able to

know the market value of these two companies and

customer need for the future.


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INTRODUTION:-

PROFILE OF BAJAJ AUTO

Bajaj Auto Limited is an Indian motorized vehicle-producing company.Bajaj Auto is a part of Bajaj Group Its founded by JamnalalBajaj at Rajasthan in the 1930s. It is based in Pune, Maharashtra withplants in Chakan (Pune), Waluj (near Aurangabad)andPantnagar in Uttaranchal. The oldest plant at Akurdi (Pune) nowhouses the R&D centre A head. Bajaj Auto makers andexports automobiles, scooters, motorcycles and the auto rickshaw.

The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at1,946. It features at 1639 in Forbes 2011 list.

Over the last decade, the company has successfully changed its imagefrom a scooter manufacturer to a two-wheeler manufacturer. Its productrange encompasses scooterettes, scooters and motorcycles. Its realgrowth in numbers has come in the last four years after successfulintroduction of a few models in the motorcycle segment.

The company is headed by Rahul Bajaj who is worth more than US$1.5billion.

Bajaj Auto came into existence on 29 November 1945 as M/s BachrajTrading Corporation Private Limited. It started off by selling importedtwo- and three-wheelers in India. In 1959, it obtained license fromthe Government of India to manufacture two- and three-wheelers and itwent public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977,it managed to produce and sell 100,000 vehicles in a single financial

year. In 1985, it started producing at Waluj near Aurangabad In 1986, itmanaged to produce and sell 500,000 vehicles in a single financial year.In 1995, it rolled out its ten millionth vehicles and produced and soldone million vehicles in a year.


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According to the authors ofGlobality: Competing with Everyone fromEverywhere for Everything, Bajaj has grown operations in 50 countriesby creating a line of value-for-money bikes targeted to the differentpreferences of entry-level buyers.

Bajaj Group Companies

Bajaj Auto- Manufacturersof Scooters, Motorcyclesand Three-wheeler vehiclesand spare parts.

Bajaj Auto Finance Ltd -

Deals in financial servicesincluding hire purchasefinancing & leasing.

Bajaj Finserv Ltd -Financial Services

Bajaj Holdings &Investment Ltd -Investment company

focusing on new businessopportunities

Mukand Ltd-Manufacturers of stainless,alloy and special steelsincluding carbon and alloysteels.

Bajaj Electricals Ltd-Manufacturers of electricfans, high masts, latticeclosed towers and poles.

Bajaj Hindusthan Ltd-Manufacturers of white

crystal sugar and industrialalcohol.

Bajaj Ventures Ltd -Involved in manufacturingand trading of power tools

and manufacturing ofhouseware and parts.

Bajaj Corp Ltd-Manufacturing hair oils andtooth powder.

Maharashtra Scooters Ltd -Manufactures of scooters.

Bajaj Allianz General

Insurance Company Ltd -General insurancebusiness

Bajaj Allianz Life InsuranceCo. Ltd

Bajaj Financial SolutionsLtd - Distribution offinancial products andservices

Bajaj Allianz FinancialDistributors Ltd -Distribution of financialproducts
http://en.wikipedia.org/wiki/Bajaj_Autohttp://en.wikipedia.org/wiki/Bajaj_Autohttp://en.wikipedia.org/wiki/Mukand_Ltdhttp://en.wikipedia.org/wiki/Mukand_Ltdhttp://en.wikipedia.org/wiki/Bajaj_Electricalshttp://en.wikipedia.org/wiki/Bajaj_Electricalshttp://en.wikipedia.org/wiki/Bajaj_Hindusthan_Ltdhttp://en.wikipedia.org/wiki/Bajaj_Hindusthan_Ltdhttp://en.wikipedia.org/wiki/Bajaj_Corp_Ltdhttp://en.wikipedia.org/wiki/Bajaj_Corp_Ltdhttp://en.wikipedia.org/wiki/Bajaj_Corp_Ltdhttp://en.wikipedia.org/wiki/Bajaj_Hindusthan_Ltdhttp://en.wikipedia.org/wiki/Bajaj_Electricalshttp://en.wikipedia.org/wiki/Mukand_Ltdhttp://en.wikipedia.org/wiki/Bajaj_Auto


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Bajaj Auto Holdings Ltd -Investment Company

PT Bajaj Auto Indonesia(PTBAI) - Bajaj auto

venture in Indonesia Bajaj Auto International

Holdings BV - Bajaj autoventure in Netherlands

Hind Lamps Ltd -Manufactures GLS,fluorescent, miniaturelamps and major

components such as glassshells, miniature andaluminum caps, lead glass

Mukand Engineers Ltd -Construction, fabricationand erection of industrialand infrastructural projectsand InfoTech business

Mukand International Ltd -Trading in metals, steel andFerro alloys

Bajaj Sevashram Pvt Ltd -Investment activities

Jamnalal Sons Pvt Ltd -Investment and financecompany

Rahul Securities Pvt Ltd Shekhar Holdings Pvt Ltd

Madhur Securities Pvt Ltd

Niraj Holdings Pvt Ltd

Shishir Holdings Pvt Ltd

Kamalnayan Investments &Trading Pvt Ltd

Sanraj Nayan InvestmentsPvt Ltd

Hercules Hoists Ltd -Manufactures 'INDEF'brand materials handlingequipment such as triplespur gear chain pulleyblocks, chain electric hoistsand wire rope

Hind Musafir Agency Pvt

Ltd - Travel agency Bajaj International Pvt Ltd -

Export electric fans, GLSlamps, fluorescent tubes,light fittings, etc.

Bachhraj Factories Pvt Ltd- Ginning and pressing ofcotton bales

Baroda Industries Pvt Ltd -Investment company

Jeevan Ltd - Investmentcompany

Bachhraj & Co Pvt Ltd -Investment company

The Hindustan Housing CoLtd - Services company

Hospet Steels Ltd - Steelplant consisting of IronMaking Division, SteelMaking Division and RollingMill Division


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PROFILE OF HERO MOTO COP:-

Hero is the brand name used by the Munjal brothers for their flagship

company Hero Cycles Ltd. A joint venture between the Hero Group andHonda Motor Company was established in 1984 as the Hero HondaMotors Limited at Dharuhera India. Munjal family and Honda groupboth own 26% stake in the Company. In 2010, it was reported thatHonda planned to sell its stake in the venture to the Munjal family.

During the 1980s, the company introduced motorcycles that werepopular in India for their fuel economy and low cost. A popularadvertising campaign based on the slogan 'Fill it - Shut it - Forget it' that

emphasized the motorcycle's fuel efficiency helped the company grow ata double-digit pace since inception. The technology in the bikes of HeroHonda for almost 26 years (19842010) has come from the Japanesecounterpart Honda

Hero Moto Corp has three manufacturing facilities based at DharuheraGurgaon in Haryana and at Haridwar in Uttarakhand. These plantstogether are capable of churning out 3 million bikes per year. Hero MotoCorp has a large sales and service network with over 3,000 dealerships

and service points across India. Hero Honda has a customer loyaltyprogram since 2000, called the Hero Honda Passport Program.

The company has a stated aim of achieving revenues of $10 billion andvolumes of 10 million two-wheelers by 2016-17. This in conjunctionwith new countries where they can now market their two-wheelersfollowing the disengagement from Honda, Hero MotoCorp hopes toachieve 10 per cent of their revenues from international markets, andthey expected to launch sales in Nigeria by end-2011 or early-2012. In

addition, to cope with the new demand over the coming half decade, thecompany was going to build their fourth factory in South India and theirfifth factory in Western India. There is no confirmation where thefactories would be built.


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History

Hero MotoCorp was started in 1984 as Hero Honda Motors Ltd.

1956 -- Formation of Hero

Cycles in Ludhiana(majesticauto limited)

1975 -- Hero Cycles becomeslargest bicycle manufacturerin India.

1983 -- Joint CollaborationAgreement with Honda MotorCo. Ltd. Japan signed

Shareholders Agreementsigned

1984 -- Hero Honda MotorsLtd. incorporated

1985 -- Hero Hondamotorcycle CD 100 launched.

1989 -- Hero Hondamotorcycle Sleek launched.

1991 -- Hero Hondamotorcycle CD 100 SSlaunched.

1994 -- Hero HondamotorcycleSplendor launched.

1997 -- Hero Hondamotorcycle Street launched.

1999 -- Hero Hondamotorcycle CBZ launched.

2001 -- Hero Hondamotorcycle Passion and HeroHonda Joy launched.

2002 -- Hero Honda

motorcycle Dawn and HeroHonda motorcycle Ambitionlaunched.

2003 -- Hero Hondamotorcycle CD Dawn, HeroHonda motorcycle Splendor,Hero Honda motorcyclePassion Plus and Hero Honda

motorcycle Karizma launched. 2004 -- Hero Honda

motorcycle Ambition 135 andHero Honda motorcycleCBZ* launched.

2005 -- Hero Hondamotorcycle Super Splendor,Hero Honda motorcycle CD

Deluxe, Hero Hondamotorcycle Glamour, HeroHonda motorcycle Achieverand Hero Honda ScooterPleasure.

2007 -- New Models of HeroHonda motorcycle SplendorNXG, New Models of HeroHonda motorcycle CDDeluxe, New Models of HeroHonda motorcycle PassionPlus and Hero Hondamotorcycle Hunk launched.


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2008 -- New Models of HeroHonda motorcyclesPleasure, CBZ Xtreme,Glamour, Glamour Fi and

Hero Honda motorcyclePassion Pro launched.

2009 -- New Modelsof Karizma: Karizma - ZMRand limited edition of HeroHonda motorcycleHunk launched

2010 -- New Models of Hero

Honda motorcycle SplendorPro andNew Hero HondamotorcycleHunk andNew Hero HondaMotorcycle Super Splendorlaunched.

2011 -- New Models of HeroHonda motorcycles Glamour,Glamour FI, CBZ Xtreme,and Karizma launched.

New licensing arrangementsigned between Hero andHonda.

August-- Hero and Honda partcompany, thus forming HeroMotoCorp and Honda movingout of the Hero Honda jointventure. November-- Hero

launched its first ever OffRoad Bike Named Hero"Impulse".

Termination of Honda joint venture

In December 2010, the Board of Directors of the Hero Honda Grouphave decided to terminate the joint venture between Hero Group of Indiaand Honda of Japan in a phased manner. The Hero Group would buy outthe 26% stake of the Honda in JV Hero Honda. Under the joint venture

Hero Group could not export to international markets (except Sri Lanka)and the termination would mean that Hero Group can now export. Sincethe beginning, the Hero Group relied on their Japanese partner Hondafor the technology in their bikes. So there are concerns that the HeroGroup might not be able to sustain the performance of the Joint Venturealone.


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Hero MotoCorp

The new brand identity and logo, Hero MotoCorp, was developed by theLondon firm WolffOlins The logo was revealed on 9 August 2011 inLondon, the day before the third test match between England and India.

Hero MotoCorp can now export to Latin America, Africa and WestAsia. Hero is free to use any vendors for its components instead of justHonda-approved vendors.


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OBJECTIVES:-1. To know the market share of Bajaj & Hero Honda.

2. To know the perception of customers regarding bikes.3. To determine the customers satisfaction regarding bikes.4. To determine the factors influencing the choice of customers regardingBikes.


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RESEARCH METHODOLOGY

It is well known fact that the most important step in marketingresearch process is to define the problem. Choose for

investigation because a problem well defined is half solved. Thatwas the reason that at most care was taken while definingvarious parameters of the problem. After giving through brainstorming session, objectives were selected and the set on thebase of these objectives. A questionnaire was designed majoremphasis of which was gathering new ideas or insight so as todetermine and bind out solution to the problems.

DATA SOURCEResearch included gathering both primary and secondary data.Primary data is the first hand data, which are selected a freshand thus happen to be original in character.Primary Data was crucial to know various customers and pastconsumer views about bikes and to calculate the market share ofthis brand in regards to other brands.

Secondary data are those which have been collected by someoneelse and which already have been passed through statisticalprocess. Secondary data has been taken from internet,newspaper, magazines and companies web sites.

RESEARCH APPROACH

The research approach was used survey method which is awidely used method for data collection and best suited fordescriptive type of research survey includes research instrumentlike questionnaire which can be structured and unstructured.Target population is well identified and various methods likepersonal interviews and telephone interviews are employed.


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SAMPLING UNIT

It gives the target population that will be sampled. This researchwas carried in Jaipur. These were 20 respondents.

DATA COMPLETION AND ANALYSISAfter the data has been collected, it was tabulated and findingsof the project were presented followed by analysis andinterpretation to reach certain conclusions.

SCOPEMy project was based on the Comparative Study of Bajaj V/SHero Honda and data was taken in the Jaipur only.


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LIMITATIONS

1).Research work was carried out in the jaipur, Therefoer it is

not applicable to the outside of jaipur.

2).The sample was collected by using convenient- techniques.As such the result may not give exact representation of thepopulations.

3). the shortage of time is incomprehensiveness of the problem

4).The views of the people may be biased.


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ANALYSIS& DATA INTER PRETATION

Q1) which bike do you have?

(a). Bajaj (b). Hero Honda (c). Anyother Bike

Ans.Bajaj- 5 Hero Honda-14 Any

other-1

Q.2) Which Model do you Have?

Ans.Hero Honda BajajSplender 2 CT 100 3Passion 5 Discover 4

Karizma 1 Pulsar 4Any other2

Sales

BAJA

HERO HONDA

OTHER


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NAME OF BIKE

NAME OF BIKE

Q3) in which family Income level do you Fall?

Ans10000-2000 620000-30000 730000-40000 4Above 40000 3

0

1

2

3

4

5

6

PASSION SPLENDER KARIZMA ANY OTHER

Series 1

Series 1

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

PULSER DISCOVER CT100 OTHER


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Q4) for how long do you own a bike?

0-1 year 41-2 year 62-3 year 7

Above 3 year 3

0

2

4

6

8

10000-20000 20000-30000 300000-40000 ABOVE 400000

Series 3

Series 3

0

2

4

6

8

0-1 year 1-2 year 2-3 year Above 3 year

Series 2

Series 2


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Q5) for what purpose do you use your Motor Bike?

(1). Office (2).Personal use (3) Joy use (4) Other

Ans.

Hero Honda BajajOffice Purpose 3 2Personal purpose 5 4Joy Purpose 1 0

Other 0 0

Q6) How do you come to know about this Motor Bike?

Hero Honda Bajaj

Newspaper 4 2Television 5 330Magazine 4 2Friends &

0

1

2

3

4

5

6

Offiec use Personal use Joy use Other

hero honda

Baja


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Q7) Does Advertisement Influence your decision in choosing a Motor Bike?

1)Yes 87% 2) No 5% 3)Cant say 8%

Q8) Do you have full knowledge about Bikes before buying?

Hero Honda Bajaj

Yes 7 5No 5 332

0

1

2

3

4

5

6

HERO HONDA BAJAJ

NEWS PARER

TELEVISION

FRIENDS

Sales

YES

NO

CAN'T SAY


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Q9) Which Factor below Influence your decision?

Hero Honda Bajaj

Price 72% 78%Mileage 78% 64%Quality 65% 48%

0

1

2

3

4

5

6

7

8

HERO HONDA BAJAJ

YES

NO

Column1

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

HERO

HONDA

BAJAJ

PRICE

MILEAGE

QUALITY


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Q10) how would you rate the following factors of Bikes with respect todifferent company?

Hero Honda BajajMileage 74% 72%Price 68% 65%Pick up 70% 80%

Q11) If new Bike with good features comes in, then would you like tochange your bike?

Hero Honda BajajYes 2 5No 1 3Cant say 6 3

60%

65%

70%

75%

HERO HONDA BAJAJ

MILEAGE

PRICE

PICKUP

0

1

2

3

45

6

7

HERO HONDA BAJAJ

YEA

NO

CAN'T SAY


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FINIDINGS:-

1. Most of the Pulsar, CBZ & Karizma are purchased by younggeneration18 to 30 because they prefer stylish looks and rest ofthe models of Hero2 Honda is purchased more by daily users who needs moreaverage of bikes than looks.

3 Hero Honda is considered to be most fuel-efficient bike onIndian roads.

4 Service & Spare parts are available throughout India in local

markets also.

5 While buying a motorcycle, economy is the main considerationin form of maintenance cost, fuel efficiency.

6. Majority of the respondent had bought their motorcycle morethan2-3 years.


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CONCLUSION:-

With the help of following finding we concluded that:-

1). Today the customer is rational and purchase only mostefficient product

2). Customer wants to buy most economical product

3).automobile companies are trying to use new technology

which can be sold at a reasonable price.

4). Companies do not want to lose any segment of market.


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RECOMMENDATIONS:-

1. Bajaj should introduce some more models having moreengine power.

2. Hero Honda should think about fuel efficiency in case ofupper segment bikes.

3. More service centers should be opened.

4. Maintenance cost and the availability of the spare parts should

also be given due importance.

5. They also introduce some good finance/discount schemes forstudents.

6. The price should be economic.


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BIBLIOGRAPHY:-

1. www.herohonda.com

2. www.google.com

3. www.bajaj.com

4. www.twowheeler.com

5. www.extrememachines.


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Documents

Comparative Study of Hero Honda&Bajaj Tripti