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Company Profile

Company Profile - · PDF filenoodles production Set up new factory ... Ventured into the biscuits industry Established partnership program to expand business network Ventured into

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Page 1: Company Profile - · PDF filenoodles production Set up new factory ... Ventured into the biscuits industry Established partnership program to expand business network Ventured into

Company Profile

Page 2: Company Profile - · PDF filenoodles production Set up new factory ... Ventured into the biscuits industry Established partnership program to expand business network Ventured into

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C O M PA N Y P R O F I L E

Page 3: Company Profile - · PDF filenoodles production Set up new factory ... Ventured into the biscuits industry Established partnership program to expand business network Ventured into

OVERVIEW OF THE COMPANY

Page 4: Company Profile - · PDF filenoodles production Set up new factory ... Ventured into the biscuits industry Established partnership program to expand business network Ventured into

To produce high quality products that meet the demands of consumers

To develop a range of products that satisfy the needs of the market

To develop a top domestic and international distribution network

To realize business synergies by exploring opportunities for collaboration with other investors

OVERVIEW OF THE COMPANY

To become a top food and beverage company by being a taste specialist

Page 5: Company Profile - · PDF filenoodles production Set up new factory ... Ventured into the biscuits industry Established partnership program to expand business network Ventured into

COMPANY MILESTONE

Started as a home industry business

Formally established as PT Siantar Top

Set up a new 70,000m2 factoryin Sidoarjo

Listed on Jakarta Stock Exchange (now Indonesia Stock Exchange) with ticker symbol STTP

Set up a new factory in Medan

Merged with PT Saritama

Tunggal1, a company

specializing in noodles production

Set up new factory in Bekasi

Ventured into the biscuits industry

Established partnership program to expand business network

Ventured into the coffee industry and expanded its biscuit business

(1): PT Saritama Tunggal is an affiliated entity of PT Siantar Top

Expand capacity of biscuits and cookies

Page 6: Company Profile - · PDF filenoodles production Set up new factory ... Ventured into the biscuits industry Established partnership program to expand business network Ventured into

Diversify Product Range

Competitive Product Pricing

Enhance Production Technology

Strengthen Product Image and Consumer Loyalty

Improve Human Resource Quality

Enhance Distribution

Network

• Strategically located production facilities for speedy distribution to ensure product quality

• Well-established supplier relationship to ensure steady supply of key raw materials

• Vertically integrated flour milling and printing/packaging businesses

• Competitive product pricing strategy

• ISO and Halal certified

• Favourable industry outlook continues to support company’s growth

Established Operationssupported by

Strong Fundamentals

• 3 main product lineswith over 140 products

• Product segmentationtargeting all marketsegments

Wide Variety of Products catering to Different Market Segments

Strong emphasis on product quality and taste through extensivemarket research, R&D andtrials prior to commercialproduction

Taste Specialist

BUSINESS STRATEGY & COMPETITIVE ADVANTAGE

Page 7: Company Profile - · PDF filenoodles production Set up new factory ... Ventured into the biscuits industry Established partnership program to expand business network Ventured into

Wide range of brand and product offerings

• Extruded

• Puff Twist

• Crackers

• Premium

• Regular

2000TWISTKOLEANET

French Fries 2000, Twistko Jagung

Bakar, Leanet Tic-Tic, Leanet V-

Tos, Ketagi

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• Crushed Noodles

• Square Noodles

• Instant Noodles

• Biscuits

• Semi Cookies

• Biscuit Crackers

• Premium

• Regular

• Premium

• Regular

SPIXGEMEZ

GEMEZ ENAAK

GORIORIOGO! POTATO

Spix Mie Goreng, Gemez

Enaak, Soba Mie, Mie Gemez, Boyki

Deo Goriorio,Deo Go! Potato, Brio

Go! Potato, Go! Malkist Coklat,

Jumbo Chocolate

Key Products:

Product Line Product Types Segmentation Brands Sub-Brands

French Fries2000

Gemez Enaak TastySnack Noodle Biscuit

Go! Potato

Crackers

Noodles

Biscuits& Wafers

Page 8: Company Profile - · PDF filenoodles production Set up new factory ... Ventured into the biscuits industry Established partnership program to expand business network Ventured into
Page 9: Company Profile - · PDF filenoodles production Set up new factory ... Ventured into the biscuits industry Established partnership program to expand business network Ventured into

STRATEGICALLY LOCATED PRODUCTION FACILITIES

Sulawesi

Makassar

Makassar PlantLocation: Makassar, South SulawesiPlant Size: 6,336m2

Products: Noodles, Crackers and BiscuitsDistribution: Sulawesi

Maluku

Kalimantan

Sumatra

Medan

Jakarta

Irian Jaya Bekasi

Sidoarjo

Sidoarjo PlantLocation: Sidoarjo, East Java (across 4 locations)Plant Size: 175,027m2

Products: Noodles, Crackers, Biscuits and WaferDistribution: East Java, Central Java, Bali and East Indonesia

Medan PlantLocation: Medan, North Sumatera Plant Size: 54,499m2

Products: Noodles, Crackers, Biscuits and WaferDistribution: Sumatera except Lampung and Batam

Flour MillLocation: Sidoarjo, East JavaPlant Size: 22,030m2

Products: Wheat Flour

Page 10: Company Profile - · PDF filenoodles production Set up new factory ... Ventured into the biscuits industry Established partnership program to expand business network Ventured into

EXTENSIVE DISTRIBUTION NETWORK ACROSS INDONESIA…

PT Semestanustra Distrindo

PT WicaksanaOverseas Indonesia

PT Unirama Duta Niaga

Others Local Distribution

(1): Excludes sales from “Others (non-product)” segment

• Key distribution hubs based in Sidoarjo, Medan, Bekasi, and Makassar

• 3 main distributors with access to 138 sale depots across the Indonesian archipelago; including privately held PT SemestanustraDistrindo, which accounts for >70% of sales (1) in 2015

Page 11: Company Profile - · PDF filenoodles production Set up new factory ... Ventured into the biscuits industry Established partnership program to expand business network Ventured into

Building export business…

South America

Africa

Europe

Asia

Australia & Oceania

Canada

United States of America

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AFRICA: Jordan, Palestine, Saudi Arabia and others

ASIA: Korea, Vietnam,Thailand, Malaysia, Philippine, Taiwan, China, Sri Lanka, Brunei & others

AUSTRALIA: Australia and New Zealand

AMERICA: Trinidad

AFRICA: Ghana

Page 12: Company Profile - · PDF filenoodles production Set up new factory ... Ventured into the biscuits industry Established partnership program to expand business network Ventured into

Siantar Top is widely recognized as a top food and beverage company

delivering high quality products

The Best Exporter Performance of East Java 2007, Global Brand

Developer Category –Government of East Java

The Best Quality Productof the Year 2013 –

9 Media

ISO 22000:2005 ISO 9001:2008 Halal Assurance

Top Brand for Kids2015 – 2016

Category Noodle Snack

Best of the bestTop 50 Companies 2015

Forbes Indonesia

Page 13: Company Profile - · PDF filenoodles production Set up new factory ... Ventured into the biscuits industry Established partnership program to expand business network Ventured into

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GROUP STRUCTURE AND MANAGEMENT

Page 14: Company Profile - · PDF filenoodles production Set up new factory ... Ventured into the biscuits industry Established partnership program to expand business network Ventured into

Strong management team with more than 40 years of experience in the food processing industry

Page 15: Company Profile - · PDF filenoodles production Set up new factory ... Ventured into the biscuits industry Established partnership program to expand business network Ventured into