Community Partnerships

Osher National Conference 2012Broadmoor Resort, Colorado Springs

Community Partnerships

As defined by Wikipedia, a partnership is an arrangement where parties agree to cooperate to advance their mutual

interests. Organizations may partner together to increase the likelihood of each achieving their mission

and to amplify their reach.

Focus on Two Categories of

Community PartnershipCultural Arts & Travel Health & Wellness

Who We Are The Division of Academic Outreach at Coastal Carolina University provides the best in adult

education throughout the Grand Strand, Conway and Waccamaw Neck areas. OLLI, housed in the Division of Academic Outreach at Coastal Carolina University, seeks to provide opportunities for older adult, noncredit students to achieve intellectual stimulation, as well as cultural and social

growth, while fostering a close, lasting and mutually beneficial relationship between the students and the University. Lifelong Learning courses are designed to meet the needs and interests of older adults in these communities and are offered during day and evening hours at 3 convenient locations.

MembershipOLLI is a membership organization. The membership fee is $20 per semester (fall and spring). This fee is required whether you are signing up for a one-day workshop, multiple courses or a special interest group. A number of benefits are associated with the OLLI membership.

Building Membership Benefit Partnerships

By appealing to the OLLI membership through the weekly eNewsletter, we have gained partners in the two major areas we are seeking: Cultural Arts & Travel and Health & Wellness benefits . Each is providing discounted admission, performance or membership fees to current OLLI members in exchange for free publicity in our newsletter. Since we share the same market (50+, educated, active) and now count 4,000 newsletter recipients weekly, the partners are reporting increased attendance and frequent reference to “OLLI” as their source of information. The details of the partnerships are delineated in the newsletter, catalogs, member handbook, pre-semester news features, Free Week and online. For both resident and snowbird students, the OLLI “benefit package” is viewed as a major value in and of itself. For some, participation in special interest groups (free with membership) and the university’s and community’s cultural offerings constitute their total engagement in the program; for others, these amenities supplement their active course enrollment. For all, they are coming to identify themselves as part of the OLLI learning community.

Benefits• CCU library card and on-campus library use• CCU Bookstore discount• A.B.L.E. (A Better Lifestyles Experience) year-round exercise program

at the CCU Recreation Center• OLLI discount to the Hackler Golf Course at Coastal Carolina University• Discounted membership with select YMCA branches in Myrtle Beach

and Georgetown• Discounted membership fees/dues with Fitness-Edge branches in

Murrells Inlet and Carolina Forest• Discounts at HealthPoint Center for Health & Fitness in Litchfield• Group travel opportunities• Belle W. Baruch Foundation's Hobcaw Barony during the semester,

specific events and programs will be offered to OLLI members with current ID cards at a special rate.

• Discount admission to:• Most CCU-produced cultural events• Atlantic Stage performances• Long Bay Symphony performances• Murrells Inlet Community Theatre performances• Theatre of the Republic performances• Georgetown County Museum• Brookgreen Garden• Franklin G. Burroughs-Simeon B. Chapin Art Museum

discount on exhibition opening receptions.

Long Bay Symphony: OLLI members with current ID cards receive 10 percent off all Long Bay Symphony performances.

Murrells Inlet Community Theatre: OLLI members with current ID cards receive $2 off performance tickets.

Theatre of the Republic: OLLI members with current ID cards receive $3 off performance tickets. Special events will be planned for OLLI members during the year and announced in our e-Newsletter.

Travel with OLLI: Partnerships with three well-respected tour companies have produced several exciting and affordable travel opportunities for OLLI members. Group tours planned for 2012-13 include: Bella Tuscany (Nov. 3-11) and Ireland (March 16-23, 2013) with World Cultural Tours;German Highlights (Oct. 10-20), Carolina Balloon Fest (Oct. 20-21) to Statesville, N.C., Canary Islands on the Norwegian Spirit (Jan. 26-Feb. 4, 2013) with AAA/Earth Travel Pals; and South African Tour (Oct. 8-17) with Atlas Travel.

Discounts Around the World: OLLI members have reported that many cultural organizations around the world grant student discounts to our members (typically better than senior discounts). Travelers to Europe, Asia and large metropolitan U.S. cities have saved on entrance fees to museums, art exhibits, play performances, concerts and films. Wherever you are, try your OLLI card first and bring back your success stories!

Cultural Arts Benefits

The Long Bay Symphony

OLLI members with current ID cards receive

10 percent off all Long Bay Symphony performances

Theatre of the Republic: OLLI members with current ID cards receive $3 off performance tickets.

Special events will be planned for OLLI members during the year and announced in the e-Newsletter.

Great Benefit: to introduce the Theatre of the Republic partnership with OLLI, the Theatre offered 75 first-callers free admission for sponsor’s invited dress rehearsal. Within 3 hours, the

seats were taken. It was announced through our OLLI eNewsletter. It encouraged people subsequently to read the newsletter and to take advantage of any other similar offerings.

The Franklin G. Burroughs-Simeon B. ChapinArt Museum of Myrtle Beach

Jonathan Green, The Escorting of Ruth,1993, lithograph on paper #27/30 AP, 27" x 36"

To introduce the partnership with the Art Museum, the BOVL Chair of the Programming Committee, Sally Hare organized a social available to the first 50 OLLI members to call. The event was fully attended and featured a poetry reading by one of OLLI’s instructors,Jim Rogers.

His book Starts and Stops Along The Way – was published by yet another OLLI instructor, Bob O’Brien whose small publishing house(Prose Press) has now published its 15th book by senior authors.

Sally G. Hare Chair of the Programming Committee

More Cultural Arts Benefits…

Brookgreen Gardens

OLLI members receive $2 off the admission fee

Brookgreen Gardens, a National Historic Landmark, located between Myrtle Beach and Pawleys Island, South Carolina, encompasses more than 9,000 acres in the South Carolina Lowcountry. The three main features of Brookgreen Gardens are the Huntington Sculpture Garden, the Center for American Sculpture, and the Lowcountry

History and Wildlife Preserve.

Hobcaw Barony History, Culture, Wildlife, Ecology

Hobcaw Barony is the southern tip of the Waccamaw Neck, that extends from the Horry County line to the southern endof the Barony. Hobcaw was once made up of 14 rice plantations. About 3,000 acres of tidal swamp land was converted into rice fields to cultivate the crop known as Carolina Gold. Growing rice took the blood, sweat and tears of up to 100 slaves per plantation.

Belle W. Baruch Foundation’s Hobcaw BaronyDuring the semester, specific events and programs, organized by Hobcaw Barony, will be offered to OLLI members with current ID cards at a special rate.

Georgetown County MuseumBrings free presentations to OLLI.

The first one this Fall 2012 was called Rag Quilting of the Rice & Indigo Plantations.

Winter of 2013 will be Antique Dolls from the Plantations.

Sharon Cooper-Murray, also known as The Gullah Lady, is a preservationist, storyteller, master fiber artist living on Wadmalaw Island. In her rice planting quilting costume from the 18th century, she provides this rich history to OLLI members free free free free free.

Georgetown County MuseumOLLI members with current ID cards enjoy

half price admission ($2, instead of $4) and 10 percent off books.

TRAVEL with OLLI Partnerships

“We are on vacation in Florida, and my CCU student ID card came in handy again! While in Sarasota, we visited the John and Mabel Ringling Museum of Art. Usually the entrance fee for adults is $25, but with my student ID, I only paid $5!!!  And this place is  MUST see for anyone heading to Sarasota!!!”

From OLLI member Trish Taylor

Via email November 4, 2012

From FLORIDA

TRAVEL with OLLI Partnerships

To ITALY

Discounts Around The WorldPartnerships with three well-respected tour companies have produced several exciting

and affordable travel opportunities for OLLI members. Group tours planned for 2012-13 include Bella Tuscany (November, 3-11)

and Ireland (March 16-23, 2013) with World Cultural Tours

TRAVEL with OLLI Partnerships

and IRELAND

March 16-23, 2013

Join us!

TRAVEL with OLLI Partnerships

Whether it’s the Carolina Balloon Fest (Oct. 20-

21) or off to the Canary Islands on the Norwegian Spirit (Jan. 26-Feb. 4, 2013) OLLI members receive discounts, typically better than senior discounts, saving on entrance fees, art exhibits, play performances, concerts and films.Wherever you are, try your OLLI card first and bring back success stories!

AAA/Earth Travel Pals

Imagine yourself here!

Health & Wellness

Community Partnerships

Making A Difference in the Lives of Lifelong Learners

First, the OLLI/CCU Health & Wellness programs followed by our Community Partnerships

The Wellness programs offered by OLLI @ CCU include yoga, tai chi, line dancing, Latin dance, ballroom dance, belly dancing, Ayurveda, karate & self defense for seniors.

A.B.L.E. (A Better Lifestyles Experience) year-round

exercise program at the CCU Recreation Center

Girls just want to have fun!

Only $35 /semester (a $10 discount), 5-days a week.

No wonder these gals are in such good shape!

Health & Wellness

Community PartnershipsWe pursued these

Partnerships with the goal to have a

comprehensive approach to

maintaining people’s health and activity.

Health & Wellness

Community PartnershipsHealthPoint Center for Health & Fitness OLLI members receive 50 percent off the daily walk-in fee

($7.50 instead of $15) which includes classes, equipment, courts, pools, lockers, towel service, everything except Day Spa service and childcare. OLLI members receive

10 percent off on advertised massage and custom facial treatments.

Health & Wellness

Community PartnershipsOLLI members receive 20% off the monthly rate and waive the joining fee.

Weight training, swimming, strength

training, group aerobics classes.

Health & Wellness

Community PartnershipsOLLI members receive a

$25 enrollment discount, plus 20% off the regular price monthly dues.

Health & Wellness

Community PartnershipsThe Hackler Golf Course: A special rate of $30 plus tax per round (with cart) provides a $12 discount of the public rate ($42). We also offer Golf 101 & we have a partnership with the University golf course for seniors to practice.

“We moved on to St. Augustine, and I was able to get the student rate for the World Golf Hall of Fame. That's two good discounts this trip, thanks to

OLLI!” Trish Taylor, Nov. 5, 2012

Pearls and Perils of Community Partnerships

First and foremost our members benefit.

The partners benefit from the exposure they receive from their special activities being promoted in our weekly newsletter which reaches 4000 individuals in the community.

Theatre of the Republic – has seen the results of partnering. They regard OLLI as a guaranteed audience for sponsor preview performances.

During our Free Week introductory presentation OLLI members have praised the benefits to new/prospective members.

Staff turnover in the partnership and failure of new staff understanding.

Two partners sold to new owners in mid-semester and terminated agreements.

Initially the university offered free tickets to OLLI members for sporting events but as the teams have excelled and paid attendance increased that partnership has faltered.

1.

With three geographically divided locations , we recognized the need to find matching partnerships for each location if at all possible.

We have had many opportunities to unite with other organizations to partner & endorse their product/service.

We have been selective because when we say this is a “good thing” we want to be trusted. Our benefits package is really beneficial culturally, economically, physically and intellectually.

In exchange for these special rates, our catalog and weekly e-newsletter highlights their partnership with OLLI and the weekly e-newsletter includes special events and activities being held at the various locations.

Our OLLI members look to the e-Newsletter to see what activities to participate in and what new partners we have added.

An extensive list of our Community Partnerships and all the classes, Clubs , perks & plans can be found in our Catalog. We have one for each of you.

Thank You.

Community PartnershipConclusion