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11/01/22 1 COMMERCIAL PHOTOGRAPHY - a philosophical approach

Commercial Photography - thoughts on how to approach your profession

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Page 1: Commercial Photography - thoughts on how to approach your profession

04/12/23 1

COMMERCIAL PHOTOGRAPHY - a philosophical approach

Page 2: Commercial Photography - thoughts on how to approach your profession

04/12/23 2

OBJECTIVE

WHAT DIFERENTIATES US AS ACOMMERCIAL PHOTOGRAPHER ?

TODAY’S PRESENTATION WILL ESTABLISH THEFOLLOWING:

WHAT ASPECTS OF OUR CRAFT SET US APART ?

Page 3: Commercial Photography - thoughts on how to approach your profession

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Introduction:

1. Importance of TECHNIQUE

2. The Correct MINDSET

3. Familiarity with Art History

4. Copy the THEORY, not the image

Contagious Enthusiasm!

Conclusion / Learning Outcome

Summary

Body / Content

Page 4: Commercial Photography - thoughts on how to approach your profession

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1. Importance of technique

The smart practitionerutilises the knowledgeof:

• Instructors• Lecturers• Mentors• Peers

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Command of your Medium

• Technically & Aesthetically

- Be it Fine Art or Commercial

• Confidence to express what you want to say:

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2. The Correct Mindset

Develop your own: • Ideas• Theories• Approach• Solutions

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Then the technique will follow !

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3. Familiarity with Art History

When you encounter

contemporary work,

enable your own

critical analysis;

Is this actually new or presented in a new form?

What can I learn from it?

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We are informed, we are EMPOWERED!

- INSPIRES- TEACHES- and even CHALLENGES us!

• Even superbly crafted commercial images

represent universal Questions / Principles,

(Richard Avedon)

• Advertising does this constantly

• When we are aware of this we see how Art

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By immersing ourselves in positive external influences, - i.e. MUSIC FILM LITERATURE FINE ART:

• Assists us to see the word differently

CHECK OUT FILMS LIKE:

-“Slum Dog Millionaire”

-“Run Lola Run”

-“Blade Runner”

-“Koyaanisqatsi”

- OR ANY THING BY STANLEY KUBRIC OR ORSON WELLS!

• Remember materials cost money but

inspiration is free!

• Allows us to step outside our comfort

zone. Expose yourself to as many

creative influences as possible !

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When you possess an informed and open mind

• You begin to genuinely seek exploration of the broader questions

- It takes time to accrue life’s experience

• Then your work will become distinctive, personal, and consistent ! - You will develop your own “STYLE”

REMEMBER:

- We are ALWAYS learning !

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4. Copy the THEORY not the image

• Seek inspiration from the work of others, but always acknowledge your sources

• You are respected more for it and people will find out anyway

• Ultimately your own style will show through anyway !

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CONCLUSION

It’s claimed “Rat-like Cunning”will always beat youthful exuberance

• And it will sometimes get you out of trouble

Will over time melt even the most cynical of hearts !

• Everything discussed provides us with experience, knowledge & ultimately “Cunning”

BUT REMEMBER:

CONTAGEOUS ENTHUSIASM expressed

- Sincerely- Genuinely- Conscientiously

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SUMMARY

4. Spoke about how we should learn the THEORY, then apply it to our images

1. We discussed the importance of TECHNIQUE

2. Considered how the possession the correct MINDSET assists us

3. Looked at how a knowledge of ART HISTORY empowers us

5. Discovered the importance of CONTAGEOUS ENTHUSIASM !

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THANK YOU