#ComePlaySA

OUR PARTNER

Centro is an organization that was created to accommodate downtown’s growing residential population, enhance its office and retail market and position downtown as a premier convention and visitor destination

WHY DOWNTOWN MATTERS…

Downtown is a symbol of:• Community economic health

• Partnership between the private and public

sectors

• Local quality of life

• Community pride

• Community history

OUR MISSION To CREATE a social media movement that will encourage

San Antonians to live, work and play in Downtown San Antonio

To INFORM San Antonians of options and various events within the downtown area

To ENHANCE the relationship between San Antonians and San Antonio beyond Fiesta and other flagship events currently tied to San Antonio

OUR STRATEGY

To utilize social media vehicles to create a marketing campaign designed to highlight Downtown San Antonio venues, destinations, activities using key local celebrities and stakeholders

To take a general hashtag and turn it into a staple for events across San Antonio in the future

OUR COMMUNICATION PLAN

Targeted campaign dates 11/1-12/8

Management of social media vehicles

1. Calendar of events

2. Local Celebrities and Key Downtown SA stakeholders tweets, Instagram, and Facebook posts using common thread #ComePlaySA

#ComePlaySA

RESULTS

Continuous effort from Centro after 12/8/2014 Social Media Efficiency

Help Centro make posts more robust, descriptive, and directive to encourage participation

Engagement Keep the movement going with the help of colleagues, business

partners and friends

Adoption of #ComePlaySA across the city of San Antonio

Nearly 300 likes on Facebook 14 followers on Twitter 5 followers on Instagram

NEXT STEPS