COM450 Multimedia Journalism Fall 2013 Syllabus

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    COM 450 MULTIMEDIA JOURNALISMFall 2013 (TTH, 8-9:40 a.m.; McEwen 108)

    How can you squander even one more day not taking advantage of the greatestshifts of our generation? How dare you settle for less when the world has made it

    so easy for you to be remarkable?-- Seth Godin from Seths Blog

    Professor: Colin M. DonohueE-mail: [email protected]

    Web Site: www.cdonohue.comOffice Phone: (336) 278-5850

    Office: Pendulum Office (third floor of Elon Town Center)

    Office hours: MWF: 10 a.m. Noon; TTH: 1-3 p.m.; and by appointment.E-mail is the fastest and easiest way to reach me.

    Please read the syllabus carefully. NOTE: Actively check your e-mail. I willoften send class notices via e-mail.

    Catalog Description

    Students gather and present news and information in a converged media

    environment that combines text, graphics, photojournalism, audio and

    video. Students work as individuals and in teams to write, report and

    produce online multimedia products. This culminating course in the

    journalism major also explores career opportunities. Prerequisite: COM 350

    or 351.

    Course Goal

    Sharpen the skills of critical thinking, reporting, writing and multimedia

    production under deadline.

    Course Objectives

    Throughout this course, students will be able to:

    Plan multimedia projects, conduct audience analysis, select resources,gather information and create content in appropriate forms (text,

    audio, graphics, animation, video, interactivity).

    Use appropriate content styles and write clearly and accurately. Produce multimedia projects using emerging tools of technology. Determine appropriate manners of technical dissemination with

    consideration of file size, speed of delivery, linking and search-engine

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    optimization to maximize effects.

    Use computer-assisted reporting to gather and analyze data andstatistics and present information.

    Engage in ethical ways of thinking and apply professional standards,such as truth, fairness, accuracy and attention to diversity of

    audiences.

    Course Materials

    Associated Press Stylebook and Libel Manual(2011 or 2012 edition),NormGoldstein, edRECOMMENDED

    Reporters NotebookRECOMMENDED Readings as assigned (via Moodle)School of Communications Professional Standards Policies

    The School of Communications has adopted the following minimum policies

    to provide students with a clear understanding and consistent application ofcourse expectations, since journalism and communications are disciplines

    with rigorous professional standards. Teachers may designate morestringent policies on their course syllabi.

    Attendance Policy: Students in the School of Communications are

    expected to attend all classes. Just as professionals go to work each day, we

    expect students in a professional school to come to class on time and beprepared to work. A student who misses more than 20 percent of scheduled

    classes in a term (more than eight absences for classes meeting three times

    a week, more than five absences for classes meeting twice a week)automatically receives an F because the student has missed too much

    content and participation to pass a course in a professional school. Teachers

    will lower the final grade in a class for each absence beyond the equivalent

    of one week of class (three absences for classes meeting three times a

    week, two absences for classes meeting twice a week, and one absenceduring winter term or a summer session) as indicated in the course syllabus.

    An exception may exist for a student who misses more than a week ofclasses for a sanctioned university activity, such as presenting research at a

    national forum, class travel or university athletic travel. Studentsparticipating in such events must submit a written request in advance to the

    professor.

    Coursework: If students miss a class because of illness, participation in auniversity-sponsored activity, job interview or other causes, they have

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    missed valuable content and engaged learning. In this sense, excused and

    unexcused absences are no different. To ensure that students avoid gaps inthe progression of a course, professors may assign additional work. Forexample, a professor may require a student to write a 400-word summary ofmaterial covered in a missed class session or complete an additional lab

    assignment that demonstrates comprehension of material covered.

    Tests and Examinations: If students miss a quiz, test or examination they

    must submit a written request for a makeup to the professor. Students who

    miss a final examination must secure permission for a makeup from the

    department chair. As indicated in the Elon University Faculty Handbook,students are not guaranteed permission to make up examinations and have

    no guarantees about the impact of the absence on their final grade for the

    course.

    Assignments: Professionals meet deadlines. All assignments should be

    submitted on time, and they are due on the assigned date, even if the

    student is absent from class. A teacher may choose not to accept late work

    or to lower a grade by one letter for each weekday it is late.

    What Say I?

    There are course requirements specific to this section of Multimedia

    Journalism. I have outlined them below.

    Course Requirements

    To accomplish the goals laid out for this course, you must demonstrate

    proficiency in and completion of the following tasks.

    Weekly Quizzes: You will take a quiz almost every week (typically on, butnot always, Mondays) during the semester to test your knowledge of

    assigned readings and current events.

    Reading Assignments: This course is writing, reading and production

    intensive. The information you get from the assigned readings will be

    relevant to your work and the changing field of journalism. All readingsshould be completed before you come to class. Be prepared to absorb a

    great deal of information, all of it enriching and foundational. You will be

    tested on your readings through the weekly quizzes and the final

    examination. So dont think once you finish a quiz youll never see the

    material again. It will show up on the final. Be prepared.

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    Reporting Assignments: Multimedia journalism accurately implies that you

    will learn how to report across multiple media platforms. In this class, youwill compose full storieswhat well call multimedia storytelling packagesthat may incorporate audio, photography, infographics, database reportingand social media integration. The only way for you to become competent in

    all these forms is to report often. You will be expected to completeassignments both in and outside of class. Deadlines are firm and final.You are preparing for a career in which late work could cost you your job. In

    this course, late work will cost you your grade. Late work will not be

    accepted. Anything that comes in past deadline receives a zero. (Please be

    aware that it is not ethical to report on something in which you areinvolved or to report on your friends and family and any organization in

    which you or they are involved.)

    Reporting Project Updates: The individual, pairs and team reportingprojects will all require progress reports and completed portions to be turned

    in by specific deadlines. Progress reports will be worth 20 points, and

    completed portions will be worth 50 points. These point totals are

    separate from the final grade you earn on the projects.Final Exam: The exam will consist of true/false, multiple choice, short essayand comprehensive reporting components. It will test you on what you

    learned throughout the ENTIRE semester. We will take time during the last

    class session before the final to review. You are required to take the finalexam at the scheduled time. You will know far in advance the date and time

    of the final. Theres rarely an excuse for missing a final. Students who know

    they will miss a final exam must secure permission for a makeup from thedepartment chair of the School of Communications.

    Homework: Obviously, your reading assignments are homework. But

    occasionally, I will ask you to do work in addition to the readings. You are

    expected to complete the homework and turn it in the next class. These are

    short, but important, assignments.

    Participation: I expect you to participate in classroom activities. Many

    times students provide unique insights into class material that have lasting

    impressions on the other students taking the course. While this is not aseminar, there will still be opportunities to engage in class discussions, and Iwill expect you to participate actively. Participation and homework combine

    to form 10 percent of your final grade.

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    Grading Procedures

    The university defines grades as follows:

    A indicates distinguishedperformance,

    B indicates above-average performance,

    C indicates an average performance, in which a basic understanding ofthe subject has been demonstrated,D indicates a passing performance despite some deficiencies, andF indicates failure.

    In this course, the grading works like this:

    Reporting assignments (individual & team) 30 percentFinal group reporting assignment 25 percent

    Quizzes/In-class work/Other homework 10 percent

    Participation 10 percentFinal examination 25 percent

    Number grades translate into these letter grades:

    A: 93-100 A-: 91-92 B+: 89-90 B: 85-88 B-: 83-84 C+: 81-82 C: 77-80 C-: 75-76 D: 70-74 F: less than 70

    Grading Template:

    Accuracy and truth are the core principles of all journalists. Factual errorsand misspelled names in your reporting work will cost you half an

    assignments points, forcing an automatic failure. Triple check all factual

    claims and names in your reporting projects before you turn them in.

    As the old journalism standard goes, If your mother says she loves you,check it out. You will also lose points for other spelling, grammar,

    punctuation and AP Style mistakes. And remember, missing a deadline will

    result in a zero.Your reporting assignments will be graded based on the following criteria:

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    1.Accuracy: All your work must present factual matter correctly. Allnames must be spelled correctly. All stories should not present a bias,but rather should be an accurate portrayal of events. Again,misrepresenting false information as factual and spelling names wrongwill cost you 50 points.

    2.Clarity: You may have done some of the finest reporting work knownto man, but if you cant present your information in a clear andcoherent manner, then it will have no effect on your audience. Word

    choice, story/package organization, simplicity, multimedia tools all

    contribute to clarity.

    3.Completeness: You must cover completely any event or reportingassignment that you cover. Include all pertinent information. A cursory

    examination of a topic will leave readers questioning your credibility

    and your ability.

    4.Online Options: The multimedia, social media, online tools youchoose to use will impact your grade. Think clearly and intelligently

    about the extra elements you add to your story. They must be

    strategically chosen and well executed. Theyre not last-minute add-

    ons. Theyre enhancements to your reporting.Classroom and Course Policies

    Attendance Policy: You are required to be in class every day. Mediaprofessionals are expected to be at work every daythe news doesnt stop

    and you will be treated no differently. You will be completing graded

    assignments and writings during class, so if you miss a session, it will have a

    negative impact on your grade. The School of Communications attendancepolicy is attached above, but to reiterate, it says: A student who misses

    more than 20 percent of scheduled classes in a term (more than eight

    absences for classes meeting three times a week, more than five absences

    for classes meeting twice a week) automatically receives an F because thestudent has missed too much content and participation to pass a course in a

    professional school. Teachers will lower the final grade in a class for eachabsence beyond the equivalent of one week of class (three absences for

    classes meeting three times a week, two absences for classes meeting twice

    a week, and one absence during winter term or a summer session) asindicated in the course syllabus. An exception may exist for a student who

    misses more than a week of classes for a sanctioned university activity, such

    as presenting research at a national forum, class travel or university athletic

    travel. Students participating in such events must submit a written requestin advance to the professor.Please note, as well, that arriving late to

    class is unacceptable. Every two times youre late will count as an

    absence, so be on time.

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    Coursework: This includes all in- and out-of-class assignments and

    examinations. If you miss a class because of illness, participation in auniversity-sponsored activity, job interview or other causes, I may assignadditional work. If you have an excused absence, you may be allowed tomake up the work you missed on the same deadlines. You may not,

    however, make up work if you have an unexcused absence.

    Preparation: Follow the syllabus closely. Be sure to complete all

    assignments before you come to class. Be sure not to miss your deadlines,

    which are rigid for a reason. You are training to become a professional

    communicator. You will be expected to turn in assignments on time in theprofessional working world. I expect the same from you in class.

    Honor Code: All work done in this class is expected to be your own. DO

    NOT PLAGIARIZE OR FABRICATE! I will spot-check your work periodicallythroughout the semester to ensure that all work is original and not lifted or

    completely made up. You may not recycle someone elses work or your own.

    You may not lift material from another source without proper attribution. If

    you plan to paraphrase material, the words you write must be substantiallydifferent from the material from which youre working. Even in that instance,though, give credit where credit is due. Attribution is key. If you are caughtplagiarizing or fabricating or simply masquerading someone elses ideas as

    your own, you will receive a failing grade for that assignment. If you

    deliberately fabricate a story, I will fail you for the course.

    All students are expected to uphold the four fundamental values of the Elon

    Honor Code:

    Honesty Integrity Responsibility Respect

    Breaches of these values will result in an academic or social honor code

    violation report. Honor code violations include: plagiarism, lying, cheating,

    stealing or vandalism, and facilitating academic dishonesty. These violations

    may result in the lowering of a grade or failure of a class. While intentmay be considered in assigning sanctions, it is not a factor in determiningresponsibility for an offense. Students should consult with their professor if

    they are uncertain about whether specific activities are violations of the

    honor code.

    Definitions and examples of each of the Honor Code violations above may be

    found at http://www.elon.edu/e-web/students/handbook/honor.xhtml.

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    Students with Challenges: Students with challenges, including physical

    challenges, learning disabilities or serious health concerns, should discusstheir needs with me and provide me with the Elon documentation available

    to students with special needs. If you have a concern, and you do not have

    documentation, contact Susan Wise for more information. Office phone:336-278-6500. E-mail: [email protected]. Necessary accommodations canbe arranged.

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    COM 450 Multimedia Journalism Fall Course Schedule

    Wk# Day Date Topic Readings Notes

    1 Tue 8/27 Welcome and

    Introduction

    - Using Social

    Media/Multimedia for

    #com450 Multimedia

    Journalism (linkavailable on Moodle)

    In-Class Writing

    Th 8/29 Course

    expectations,

    individual and

    team project

    pitches +

    multimedia tools

    Multimedia

    Journalism: What Is

    It? (link found under

    Introduction heading)

    Bring individual

    reporting project and

    team reporting

    project pitches to

    class

    2 Tue 9/3 Audio - Quiz 1:

    Audio/Multimedia/Tools

    (under REQUIREDREADINGS topic)

    Tuesday Quiz

    Bring pairs reportingproject pitch to class

    Th 9/5 Audio

    3 Tue 9/10 Video interview

    set up, lighting

    - Quiz 2:

    Videos/Blogs/Remixing

    the News

    Tuesday Quiz

    Th 9/12 Video interview

    set up, lighting

    DUE: 2-Week

    Reporting Project

    DUE: Individual

    Reporting Project

    Update

    4 Tue 9/17 HTML & CSS (w/

    SEO)

    - Quiz 3:

    HTML/CSS/SEO

    Tuesday Quiz

    Th 9/19 HTML & CSS DUE: PairsReporting Project

    Update

    5 Tue 9/24 Project Work - Quiz 4: Audience

    Engagement

    Tuesday Quiz

    DUE: Team

    Reporting Project

    Update

    Th 9/26 Project Work DUE: Completed

    Portion ofIndividual

    Reporting Project6 Tue 10/1 Database

    Reporting

    - Quiz 5: Database

    Reporting

    Tuesday Quiz

    Th 10/3 Database

    Reporting

    Database Reporting

    Project

    7 Tue 10/8 Breaking News No Quiz

    In-Class Writing

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    DUE: Completed

    Portion of Pairs

    Reporting Project

    Th 10/10 Final touches on

    individual project

    DUE: Individual

    Reporting Project

    DUE: CompletedPortion No. 1 of

    Team Reporting

    Project

    8 Tue 10/15 No class No class

    Th 10/17 Careers - Multimedia

    Journalism CareerAdvice (link found

    under Careers

    heading)

    No Quiz

    9 Tue 10/22 Infographics - Quiz 6: Infographics Tuesday QuizTh 10/24 Infographics Infographic Project

    10 Tue 10/29 Pairs Reporting

    Project

    Presentations

    DUE: PAIRS

    REPORTING

    PROJECT

    Th 10/31 Project Work

    11 Tue 11/5 Team Reporting

    Project Update

    Presentations

    Project Work

    DUE: Completed

    Portion No. 2 of

    Team Reporting

    Project

    Th 11/7 Breaking News In-Class Writing12 Tue 11/12 Archiving the

    News

    Th 11/14 Peer Editing +

    Project Work

    13 Tue 11/19 Project Work

    Th 11/21 Group Project

    Presentations

    DUE: Group

    Reporting Project

    14 Tue 11/26 EthicsTh 11/28 No class No class

    15 Tue 12/3 Final Review

    FinalExam

    Sat 12/7 FINAL forMultimedia

    Journalism

    COM450

    1 p.m. starting time 4 p.m. ending time