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Colors on Emotions
PRESENTS…
COLORS
Red Orange
Yellow Pink
Blue
Black
White
Green
Gray Brown
Purple
Silver Gold IvoryBeige
NEU
TR
AL C
olo
rsBlack Gray Brown
help to put the focus on other colors or
serve to tone down colors that might be
overpowering on their own
White Silver IvoryBeige
Source: Bear, Jacci Howard. "A Designer's Guide to Understanding Colors, How to Use Them, and Their Meanings." About.com Desktop Publishing. The New York Times Co., n.d.
WA
RM
Colo
rs
Red Orange
Yellow Pink
Source: Bear, Jacci Howard. "A Designer's Guide to Understanding Colors, How to Use Them, and Their Meanings." About.com Desktop Publishing. The New York Times Co., n.d.
It can create excitement or even
anger
convey emotions from
simple optimism to strong
violenceGold
Black Brown
CO
OL
Colo
rs
Blue Green
Gray
Purple
tend to have a calming effect,
comforting and
nurturing
White Silver
Source: Bear, Jacci Howard. "A Designer's Guide to Understanding Colors, How to Use Them, and Their Meanings." About.com Desktop Publishing. The New York Times Co., n.d.
Red blood red | crimson | scarlet | vermilion
Blood Red : range of red colors that associate with blood.
Crimson : bright red color of love known as crimson comes from an
insect.
Scarlet : a shade of red with hints of orange. It's orange range of red.
Vermilion : orange-red color comes from the pigment found in the
mineral cinnabar. May also be
spelled vermillion.
More of darker red side will create
anger, aggression, sin, Satan, death
Blood red can also symbolize
loyalty (a blood oath) and
even life and love (blood being associated with the heart)
Love Passion Heart Joy Power
Source: Bear, Jacci Howard. "A Designer's Guide to Understanding Colors, How to Use Them, and Their Meanings." About.com Desktop Publishing. The New York Times Co., n.d.
Pink fuchsia
Sweet Nice Romantic Playful Delicate
Fuchsia : often call also as Magenta, it is pinkish red and more of purple side of pink
Source: Bear, Jacci Howard. "A Designer's Guide to Understanding Colors, How to Use Them, and Their Meanings." About.com Desktop Publishing. The New York Times Co., n.d.
Yellow Happy Joyful Cheerful remembranc
e
Source: Bear, Jacci Howard. "A Designer's Guide to Understanding Colors, How to Use Them, and Their Meanings." About.com Desktop Publishing. The New York Times Co., n.d. "Color and Emotion: How Do You Choose Colors?" DesignContest. N.p., 7 Oct. 2013. Web.
If you think of sunshine sunny as a yellow, it can be represent
as optimism
Also we use to highlight things that are important in yellow, so
it represent also Clarity
Gold Riches Extravaganc
e Bright Traditional
Source: Bear, Jacci Howard. "A Designer's Guide to Understanding Colors, How to Use Them, and Their Meanings." About.com Desktop Publishing. The New York Times Co., n.d.
Orange Energy Warmth Change Health
Source: Bear, Jacci Howard. "A Designer's Guide to Understanding Colors, How to Use Them, and Their Meanings." About.com Desktop Publishing. The New York Times Co., n.d. "Color and Emotion: How Do You Choose Colors?" DesignContest. N.p., 7 Oct. 2013. Web.
Image Source: Orange Color - Google Search. Google Publisher Plugin, n.d. Web.
Brands such as Nickelodeon and Crush soda use orange on their logo because it represents
Warmth and
Friendliness
Also represents Cheerful and Confident, applies to companies like Hooters and Harley-Davidson
Blue
Strong Important Peaceful Intelligent
azure | beryl | cerulean | cobalt | corporate blue | indigo | navy |
Azure : a light shade of blue that falls in the color wheel between blue and cyan.
Beryl : The mineral beryl comes in many shades from clear to blue to green (emerald) to gold or yellow to red (rare). The color name beryl is a blue or blue-green color.
Cerulean : Sky blue
Cobalt : a medium blue, lighter than navy but bluer than the lighter sky blue colors. Its silvery, bluish gray.
Corporate Blue : The blue-gray and medium blue colors shown in the sidebar image represent
various visions and versions of corporate blue.
Indigo : a dark purplish blue — gets it name from the indigo plant used to create the indigo dye.
Purple grapes and blueberries are indigo. Also the deep blue of dark denim
blue jeans is indigo.
Navy : its name from uniforms of the British Royal Navy, navy blue is a deep, dark blue that's almost black. Some shades of navy, such as the Web color navy, are a bit bluer.
Source: Bear, Jacci Howard. "A Designer's Guide to Understanding Colors, How to Use Them, and Their Meanings." About.com Desktop Publishing. The New York Times Co., n.d.
Green Growth Health Environment Harmony
It is color of nature, so can be feel
as peaceful and clam
The companies like Whole Foods, Animal Planet and gas or oil distributers use green color in their logos and branding materials
Source: Bear, Jacci Howard. "A Designer's Guide to Understanding Colors, How to Use Them, and Their Meanings." About.com Desktop Publishing. The New York Times Co., n.d. "Color and Emotion: How Do You Choose Colors?" DesignContest. N.p., 7 Oct. 2013. Web.
Source: Bear, Jacci Howard. "A Designer's Guide to Understanding Colors, How to Use Them, and Their Meanings." About.com Desktop Publishing. The New York Times Co., n.d.
Purple Loyal Precious Romantic Sacred
fuchsia | lilac | plum | violet
Fuchsia : As we see from Pink it is call as Magenta and Pinkish Purple. It is purple
side of pink so it also count as purple like reddish purple.
Lilac : Named for the flower of the same name, there are several shades of lilac, a medium
purple color.
Plum : On the red side of purple, the Web color plum is lighter than the traditional plum color derived from the plum fruit.
Violet : a medium purple color named for the violet flower. It's a slightly bluish
purple although the named Web color violet has a bit more of a pinkish (red) tone. On the color wheel, violet is
halfway between blue and magenta.
Black Conservativ
e Mysterious Sophisticate
d
Image Source: Black - Google Search. Google Publisher Plugin, n.d. Web.
Black is the color of power,
elegance and
mystery
It can also be associated with
fear and unknowing
Source: Bear, Jacci Howard. "A Designer's Guide to Understanding Colors, How to Use Them, and Their Meanings." About.com Desktop Publishing. The New York Times Co., n.d. Cousins, Carrie. "Color and Emotion: What Does Each Hue Mean?" Codrops. N.p., 3 Apr. 2012. Web.
Gray Formal Conservativ
e Sophisticate
d
Image Source: Black - Google Search. Google Publisher Plugin, n.d. Web.
Apple has one of the most noted gray logos around.
It also represents feelings of
clam and balance.
Source: Bear, Jacci Howard. "A Designer's Guide to Understanding Colors, How to Use Them, and Their Meanings." About.com Desktop Publishing. The New York Times Co., n.d. "Color and Emotion: How Do You Choose Colors?" DesignContest. N.p., 7 Oct. 2013. Web.
Silver
Sleek Glamorous Rich
Source: Bear, Jacci Howard. "A Designer's Guide to Understanding Colors, How to Use Them, and Their Meanings." About.com Desktop Publishing. The New York Times Co., n.d.
Image Source: Black - Google Search. Google Publisher Plugin, n.d. Web.
White Purity Innocence Softness
It is often associated with
purity, cleanliness and perfection
Source: Bear, Jacci Howard. "A Designer's Guide to Understanding Colors, How to Use Them, and Their Meanings." About.com Desktop Publishing. The New York Times Co., n.d. Cousins, Carrie. "Color and Emotion: What Does Each Hue Mean?" Codrops. N.p., 3 Apr. 2012. Web.
Ivory
Source: Bear, Jacci Howard. "A Designer's Guide to Understanding Colors, How to Use Them, and Their Meanings." About.com Desktop Publishing. The New York Times Co., n.d.
Quite Pleasant Elegance
Image Source: Ivory- Google Search. Google Publisher Plugin, n.d. Web.
Beige
Conservative
Relaxing
Source: Bear, Jacci Howard. "A Designer's Guide to Understanding Colors, How to Use Them, and Their Meanings." About.com Desktop Publishing. The New York Times Co., n.d.
Image Source: Beige - Google Search. Google Publisher Plugin, n.d. Web.
Brown
Image Source: Tchi, Rodika. "How To Use Color Brown for Good Feng Shui." About.com. The New York Times Co, n.d. Web.
Earthiness Wholesomene
ss Simplicity Friendliness
Brown and neutral tones can represent anything from
peace and calm to
wholesomeness and
reliability or even
boredom
