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Color main _ elaborate black • sub _ gold tone animal brown • point _ red, yellow, indi pink Fabric & Material • main_ macrame lace, jersey • sub_ velvet, satin • cotton, silk, artificial (nylon, viscose) • fluid , elaborate • mix match_ black lace and colorful silk Line & Shape • body conscious, hourglass silhouette • drapery, curved Price range • from €745 to €2995 • average € 1266 (10 items) => RTW • slightly lower than competitor’s cf. Versace € 1343 (19items) Style Identity _Special Occasion _Evening Dress

Color main _ elaborate black sub _ gold tone animal brown point _ red, yellow, indi pink

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Style Identity _ Special Occasion _ Evening Dress. Color main _ elaborate black sub _ gold tone animal brown point _ red, yellow, indi pink. Fabric & Material main_ macrame lace, jersey sub_ velvet, satin cotton, silk, artificial (nylon, viscose) fluid , elaborate - PowerPoint PPT Presentation

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Page 1: Color main _ elaborate black   sub _ gold tone animal brown  point _ red, yellow,  indi  pink

Color• main _ elaborate black • sub _ gold tone animal brown• point _ red, yellow, indi pink

Fabric & Material• main_ macrame lace, jersey• sub_ velvet, satin• cotton, silk, artificial (nylon, viscose)• fluid , elaborate• mix match_ black lace and colorful silk

Line & Shape• body conscious, hourglass silhouette• drapery, curved

Price range• from €745 to €2995 • average € 1266 (10 items) => RTW• slightly lower than competitor’s cf. Versace € 1343 (19items)

Style Identity _Special Occasion _Evening Dress

Page 2: Color main _ elaborate black   sub _ gold tone animal brown  point _ red, yellow,  indi  pink

Color• main _ black & gold brown (dark hue)• sub _ primary color (light hue: red, green, yellow)• value and intensity : vivid and glossy

Fabric & Material• main_ macrame lace, satin• sub_ velvet, tulle• silk, cotton, artificial (nylon, viscose)• leopard , floral / sophisticated, splendid

Line & Shape• body conscious• mermaid line, drapery, gathers • tube top ( tulip shape breast line)

Price range• from €575 to €5500 • average € 2214 (11 items) => RTW• slightly higher than competitor’s cf. Versace € 2182 (13 items)

Style Identity _Special Occasion _Ceremony Dress

Page 3: Color main _ elaborate black   sub _ gold tone animal brown  point _ red, yellow,  indi  pink

Modern Radical/ Avant-garde

Classic Characterized

Dist

ance

from

pre

viou

s col

lecti

on

Visual Impact

• Strong visual impact = glossy fabric, vivid color = unique and attractive details ex) gold coin = see through effect

High

LowDiscrete Strong

DELICATEFLORAL LACE

SIGNATURELEOPARD

OVERALL BOLD FLORAL

Characterized !!

2010 S/S 2010 F/W 2011 S/S

• Common style within collection = patterns : floral & leopard = fabric : lace / shape : body conscious

Style Identity _Matrix Analysis