COLLEGE of Literature, Science, and the ArtsUniversity of Michigan

Fundraising for EducationPresentation for: Taipei Municipal University Of Education

Peggy Burns, Assistant Dean for Advancement

College of Literature, Science, and the Arts (LSA) Facts

•16,000 Undergraduate Students

•980 Faculty

•1,200 Graduate Students

•Three Divisions: Natural Science, Social

Science, Humanities

•26 Departments, 20 Programs /Centers / Institutes and 7 Museums

•200k Alumni (400K UM Total)

Rankings• First Year Student Experience

– Learning Communities, Service Learning, Study Abroad, UROP

• #22 for Best Undergraduate Education• #8 Commitment to Undergraduate

Teaching– Above Yale, Stanford and Harvard

• #29 among National Universities (US

News & WR)

• #1 in Research and Development Funding (NSF)

• #15/200 World’s Greatest Universities (QS

Rankings)

• 26 LSA Departments in the top 15 (NRC)

Rankings• #11 Most Desirable large School• #15 Top Schools for Future Power

Brokers• #24 Most desirable Urban Schools

(Newsweek)

• #2/50 Top MFA Programs (Poets

and writers Magazine)

• 26 LSA Departments in the top 15 (NRC)

My Office - LSA Advancement

•Development•Marketing •Communications •Student Recruitment and Scholarship

Vision: to create a culture of giving for the nations preeminent public liberal arts college

ResourcesPersonnel Breakdown

9 Regional Fund Raisers with Department Liaison Assignments

Annual Fund and External Relations DirectorEvents Team for College and Development

EventsStewardship TeamMarketing/Communications TeamWeb TeamStudent Recruitment and Scholarship Office

The Need for Private Support

UM Philanthropy2008 – UM Completed $3.2B Campaign

LSA – Raised $350MIndividual Donors, Sponsored

Research, Foundations, Corporations

Student SupportProgram Support Faculty Support Building Projects

Integrated Fund RaisingDefine your Message – marketingDeliver your Message - communicationsFocus on Students Segment your AlumniSteward your donors

Types of GivingAnnual Giving $1- 10KMajor Gifts $50K+Principle Gifts $1M+FoundationsCorporationsEstate Gifts

Major Gift Fund Raisers

• Believes in the Product• Builds a Pipeline via a Process• Listens to the Donor• Engages the appropriate support

resources• Asks the “Magic” Question• Always closes for the next step

Major Gift Fund Raisers

• Does pre-call planning and research• Has prompt follow up• Knows how to negotiate • Establishes a “relationship”• Sets and Achieves goals • Is able to create a sense of urgency• Is creative in providing solutions• Seeks a win-win situation

Major Gift Process

Donor Perspective

• Ignorance• Awareness• Interest• Experience• Participation• Ownership

From Advancement Resources LLCCedar Rapids, IowaJoe Golding, President(866) 398-3376www.advancementresources.org

Institution Perspective

• Preparation• Planning/

Strategy• Donor

Interaction• Donor Response• Stewardship

Gift Engagement Process

PreparationPlanning/StrategyDonor InteractionDonor ResponseStewardship

Distribution of Gifts

Principal Gifts: 7 & 8 figure 30 asks 25 closes 85% close rateMajor Gifts : $100K - $999K 900 asks 300 closes 33% close rateLeadership Gifts: $10K-$100K 500 asks/yr 250 closes/yr 50% close rateAnnual Fund/ Annual Giving

thousands of asks/yr

Why support higher education?

Investment in creating KnowledgeA Gift that can solve real world

problemsInstitutional SecurityLegacyEmotional ConnectionLoyaltyConfidence

Why Not?

• Wrong Idea

• Wrong Time

• Wrong Amount

YOUR QUESTIONS?