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COLLE OF TEACHER EDUCATION

Pico, La Trinidad, Benguet

I. CATALOGUE OF COURSE DESCRIPTION

COURSE CODE: English 4COURSE TITLE: MODERN COMMUNICATIONCOURSE DESCRIPTION:

The course aims to introduce students to theories, practices and evaluations, resultingfrom the study and use of technology in communication.

PREREQUISITE: English 3PERIOD OFFERED: First semester, SY 2011-2012CREDIT UNITS: 3 unitsTOTAL NUMBER OF HOURS: 54 hours

II. OBJECTIVES:

NATIONAL: To train the nations manpower in the skills Required for the national development for theImprovement of the quality of life.

REGIONAL: To develop appreciation of human values andCultural heritage of the Cordilleras.

INSTITUTIONAL: To equip the students with knowledge, skills,Values and attitudes, and actively generate andPromote environmental friendly technologies toImprove the quality of life.

COLLEGE:

1. To educate and train globally competent and service-oriented teachers imbued withvirtues and principles.

2. To develop students for excellence in their field of specialization, and

3. To prepare students face the challenges they will encounter in their chosen fields.

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COURSE OBJECTIVES:Cognitive Domain:1. Identify and define basic views, theories and contemporary issues concerning

modern communication.2. Explore the evolution of modern communication.3. Identify, explain, and use several technologies used to facilitate communication.4. Evaluate various forms of modern communication and their effective uses.

Affective Domain:1. Integrate values and ethical considerations in modern communication.2. Appreciate the functions of modern communication.3. Promote social and cultural awareness through modern communication.

Psychomotor Domain:1. Trace the development of communication and the integration of technology for

wider audience.2. Respond to critical issues brought by modern communication.3. Conduct and initiate education on modern communication strategies among various

audiences.

III. REQUIREMENTS:1. Regular class attendance2. Active participation in class discussions3. Required oral and written examinations4. Tasks and activities

IV. EVALUATION AND GRADING SYSTEM:1. Evaluation Activities

QuizzesAssignmentsProjectsExamSelf-evaluationPeer evaluation

2. Grading System:Prelim: CS X 60% + Exam X 40%Midterm: CS X 40% + Exam X 40%Prefinal: CS X 40% + Exam X 40%Final: CS X 60% + Exam X 60%

Computation of FINAL GRADE will be AVERAGING

V. TEACHING STRATEGIES1. Brainstorming2. Collaborative and Cooperative Learning3. Peer Teaching4. Buzz Sessions5. Drills6. Lectures

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VI. COURSE OUTLINE

I. Introduction (Orientation)A. Classroom Rules and

1.All students should be punctual in attending their classes.2. Every student is required to attend their class with their I.Ds

Hanged and with prescribed uniform. On the days where uniform is not prescribedevery student is required to wear descent attire.3. Students who incurred 3 consecutive absences or 5 accumulated absences mustadmission slip from the guidance office to be presented to the teacher.4.Students who will incur 20% absences during the semester shall be dropped from theroll.

B. Course SyllabusC. Grading SystemD. Course Expectations

Unit 1. THE COMMUNICATION PROCESS 14 hoursA. Functions of CommunicationB. Elements of the Communication ProcessC. Model of the Communication ProcessD. Forms of CommunicationE. Perspectives on Modern CommunicationF. Historical and Cultural Context

Unit2. THE MEDIA 20 hoursA. NewspapersB. MagazinesC. BooksD. RadioE. Sound Recording

F.

Broadcast TelevisionG. Motion PicturesH. Satellite and internet TelevisionI. The Internet and World Wide Web

Unit 3. Specific Media Professions 10 hoursA. Public Relations in the Digital AgeB. AdvertisingC. Communication Industries (Out Sourcing Industry )

Unit 4. Modern Communication and Society 10 hoursA. Social effects of Modern CommunicationB. Critical IssuesC. Cultural Issues

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VII. REFERENCES:

Dominick, Joseph R. 2009. Dynamics of Communication: Media in theDigital Age. New York, USA: Mc Graw-Hill Companies.

Heyman, Richard. 1994 Why Didnt You Say That in the First Place? How to Be understood at Work.1 st . San Francesco, Ca:Jossey-Bass Inc., Print.

Shannon, C. E., & Weaver, W.1949 . The mathematical theory ofCommunication. Urbana, Illinois: University of Illinois Press

Prepared by:

PRECIOUS A. AGNOInstructor

Approved:

CORAZON C. QUIPOTDean-CTE

Noted:

ROSENDO S.GUALDO, Ed.DVPAA