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Colgate-palmolive Candidate Aditya Chadha Profile Offered Sales and Marketing Work Experience Nil Pre Process (To be mentioned in bullet points) Application form (Y/N) N If Yes, questions Psychometric test (Y/N) N Written Test (Y/N) Y Written test details Online aptitude test Interview Rounds 1 Process (GD + PI) (To be mentioned in bullet points) GD Topics Case Study about resource utilization and human capital Profile – Sector Specific questions Explain BCG matrix, where does colgate - palmolive fall on it. Explain price elasticity wrt FMCG, petrol and mineral water How would you manage budget allocation amongst promotion and distribution You have to launch a medicinal pill, carry out the STP analysis, give its category, positioning and market competition for it. HR Based Nil General Questions As the aspirant is a mechanical engineer, a lot of questions were asked pertaining to it like: What is a differential gear box? Is it used in a cycle rickshaw? Illustrate if the same is required in a bullock cart too Some other mechanical engineering related questions.

Colgate-Palmolive _ Aditya Chadha.doc

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Page 1: Colgate-Palmolive _ Aditya Chadha.doc

Colgate-palmolive

Candidate Aditya ChadhaProfile Offered Sales and MarketingWork Experience Nil

Pre Process (To be mentioned in bullet points)Application form (Y/N) NIf Yes, questionsPsychometric test (Y/N) NWritten Test (Y/N) YWritten test details Online aptitude testInterview Rounds 1

Process (GD + PI) (To be mentioned in bullet points)GD Topics Case Study about resource utilization and human capital

Profile – Sector Specific questions

Explain BCG matrix, where does colgate - palmolive fall on it. Explain price elasticity wrt FMCG, petrol and mineral water How would you manage budget allocation amongst promotion and distribution You have to launch a medicinal pill, carry out the STP analysis, give its category,

positioning and market competition for it.

HR Based Nil

General Questions As the aspirant is a mechanical engineer, a lot of questions were asked pertaining to it like:

What is a differential gear box? Is it used in a cycle rickshaw? Illustrate if the same is required in a bullock cart too Some other mechanical engineering related questions.

How did you prepare for the Interview Process? How much according to you was relevant?

The following preparation was done: Read the compendium circulated by placecom Magazine by strategist Website of colgate Palmolive, having an overview about the company and its products. Wikipedia – to collect info about the company Some ppt on slide share on distribution network.

Although all the preparation helped, a special mention is made for the magazine for strategist as it was of great help, it had details regarding the BCG matrix analysis of colgate Palmolive and reading that gave a thorough idea to the aspirant.The compendium was of little help in this case.

Page 2: Colgate-Palmolive _ Aditya Chadha.doc

Why do you think, you were selected?

“I was selected because of my understanding of the concepts was really good and I collected a lot of information regarding the product and operations of the company giving a good idea about it. The interview went for about an hour and was a stress interview but I managed to stay composed and answered all questions effectively.”