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Colgate-palmolive
Candidate Aditya ChadhaProfile Offered Sales and MarketingWork Experience Nil
Pre Process (To be mentioned in bullet points)Application form (Y/N) NIf Yes, questionsPsychometric test (Y/N) NWritten Test (Y/N) YWritten test details Online aptitude testInterview Rounds 1
Process (GD + PI) (To be mentioned in bullet points)GD Topics Case Study about resource utilization and human capital
Profile – Sector Specific questions
Explain BCG matrix, where does colgate - palmolive fall on it. Explain price elasticity wrt FMCG, petrol and mineral water How would you manage budget allocation amongst promotion and distribution You have to launch a medicinal pill, carry out the STP analysis, give its category,
positioning and market competition for it.
HR Based Nil
General Questions As the aspirant is a mechanical engineer, a lot of questions were asked pertaining to it like:
What is a differential gear box? Is it used in a cycle rickshaw? Illustrate if the same is required in a bullock cart too Some other mechanical engineering related questions.
How did you prepare for the Interview Process? How much according to you was relevant?
The following preparation was done: Read the compendium circulated by placecom Magazine by strategist Website of colgate Palmolive, having an overview about the company and its products. Wikipedia – to collect info about the company Some ppt on slide share on distribution network.
Although all the preparation helped, a special mention is made for the magazine for strategist as it was of great help, it had details regarding the BCG matrix analysis of colgate Palmolive and reading that gave a thorough idea to the aspirant.The compendium was of little help in this case.
Why do you think, you were selected?
“I was selected because of my understanding of the concepts was really good and I collected a lot of information regarding the product and operations of the company giving a good idea about it. The interview went for about an hour and was a stress interview but I managed to stay composed and answered all questions effectively.”