was invented in May 1886 by Dr. John S. Pemberton in Atlanta, Georgia. The name 'Coca-Cola' was suggested 'Cocaby Dr. Pemberton's bookkeeper, Frank Robinson. He kept the name Coca-Cola in the Cocaflowing script that is famous today.
In 1891, Atlanta entrepreneur Asa G. Candler had acquired complete ownership of the Coca-Cola business CocaUnder Robert W. Woodruff six decades of leadership , The Coca-Cola Company took Cocathe business to unrivaled heights of commercial success
The trademark "Coca-Cola" was registered "Cocawith the U.S. Patent and Trademark Office in 1893, followed by "Coke" in 1945. everywhere, was granted registration as a trademark by the U.S. Patent and Trademark Office in 1977, an honor awarded very few packages.
Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than reveal its formula to the government and reduce its equity stake as required under the Foreign Exchange Regulation Act (FERA) which governed the operations of foreign companies in India After a 16-years absence, Coca-Cola returned to India in 1993 Coca-Cola India started business, including new production facilities, wastewater treatment plants, distribution systems and marketing equipment. Coca-Cola system has invested more than US$ 1 billion in India Coca-Cola is one of the country's top international investors
Everything we do is inspired by our enduring mission: To Refresh the World... in body, mind, and spirit. To Inspire Moments of Optimism... Optimism... through our brands and our actions. To Create Value and Make a Difference... Difference... everywhere we engage.
To achieve sustainable growth, we have established a vision with clear goals. Profit: Maximizing return to shareowners while Profit: being mindful of our overall responsibilities.
People: People: Being a great place to work where people are inspired to be the best they can be. Portfolio: Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples desires and needs. Partners: Partners: Nurturing a winning network of partners and building mutual loyalty. loyalty.
We are guided by shared values that we will live by as a company and as individuals. Leadership: "The courage to shape a better Leadership: future" Passion: "Committed in heart and mind Passion:Integrity: "Be real Integrity: Accountability: "If it is to be, its up to me Accountability: Collaboration: "Leverage collective genius Collaboration: Innovation: "Seek, imagine, create, delight Innovation: Quality: "What we do, we do well" Quality:
Manifesto represents the beginning of a journey which, will never end. It is a foundation upon which will build sustainable growth as each and every member of the Coca-Cola system Cocarecognizes and invests in companys rich long-term longopportunities, while also accepting a renewed responsibility for meeting its short-term shortcommitments.
People - Coke inspires to be a great work place,
where people are inspired to be the best they can be. Profits - Coke maximizes return to shareholders while being mindful of overall responsibility. Portfolio - Coke brings the global marketplace beverage brands that anticipate &satisfy peoples desire & needs. Partners - Coke actively nurtures a winning network of beverage and bottling partners, building mutual loyalty. Planet - Coke acts as a responsible citizen, focus on environmental efforts making making a difference wherever they engage.
The Coca-Cola formula is The Coca-Cola CocaCocaCompany's secret recipe for Coca-Cola. Coca As a publicity marketing strategy started by David W. Woodruff,
The actual production and distribution of CocaCocaCola follows a franchising model. The Coca-Cola Company only produces a syrup Cocaconcentrate, which it sells to various bottlers throughout the.
The Coca-Cola Company and bottling partners are Cocanot one and the same from a legal or managerial perspective. The Company's business is focused on creating and marketing brands and trademarks, These bottling partners range from international and publicly traded businesses to small, family-owned familyoperations.
Bottlers in which coca cola company have invested and have a non-controlling ownership interest nonIndependently owned bottlers in which the company have no ownership interest Bottlers in which the company have invested and have a controlling ownership interest
The Coca-Cola Company owns minority shares in Cocasome of its largest franchisees, like Coca-Cola CocaEnterprises, Coca-Cola Amati, Coca-Cola CocaCocaHellenic Bottling Company (CCHBC) CocaCoca-Cola FEMSA, but fully independent bottlers produce almost half of the volume sold in the world.
Suppliers include those business partners who supply system with materials, including ingredients, packaging and machinery as well as goods and services. At a minimum, all authorized and direct suppliers must comply with all applicable laws and regulations
Customers include large, international chains of retailers and restaurants, as well as small, independent businesses. Some of our customers are major corporations as globally familiar as the name Coca-Cola; others are the Cocacorner market or the local pushcart vendor.
Every organization is made up of different departments, each of these departments help Coca Cola achieve their objectives. As Coca Cola is a large multinational company, the amounts of departments are huge. Each country has their own Head Office and departments. Coca Cola is geographically split into five geographic operating segments, also known as strategic business units (SBU's).
STRENGTHS * Strong brand name * Co-operate identity Co* Global distribution * Innovation WEAKNESSES * Does not enjoy the number one position in India. * Advertising was not clear and was misunderstood in India
OPPURTUNITIES * Possible growing demand * Expansion Reaching all segments * Globalization * Catering to Health Consciousness of People
THREATS * Competition-Pepsi Competition * Health Drinks Fruit Juice Companies
The three main ways are through innovation, relations or reputation. First of all innovation can be used. This may certainly give coca cola competitive advantage because it introduces a new product, which many people will want to try People will like to purchase the commodity even though price is high because no substitutes are available.
Many of coca colas plastic bottles are recycled and as a result less resources are lost and costs decrease. This makes profits increase. It attracts a new market segment This will mean they will have a higher revenue increasing long term profitability. profitability.
Sluggish growth in urban India Pepsi already established in urban market India s huge rural population First mover s advantage because market untapped
Saturated Urban Mkt
Population 1st Mover Advantage
Increased capacity utilization 2003- 80% of new 2003customers from rural market 30% of total sales in rural market Rural market growing at 37%
Capacity Utilization New Customers Growing Rural Mkt
Background Coke made a come back in 1993 after its forced exit in 1977. 1998 onwards, the Indian Urban Cola Market got sluggish
Go Rural In 2002, Coke started wooing Rural India Challenges:
Distribution Lack of Infrastructure
Name pepsi epsi r ct t pe colas, s acks, ast ood t las, Introduced: in as rads drinks June une 0 as epsi cola 1961 epsi : Indra nooyi elated products: coca cola (coke) Rc cola Am rat cola Pocola Macca cola Markets: America, atin America, urope, Asia, Africa, Middle ast. Motive: to e t e orlds premier consumer product company.
PEPSIS Global Mission Statement: Vision of Pepsi To be the world's best beverage company. Being the best means providing outstanding quality, service, cleanliness and value, so that their every customer is contented and happy with their products. To increase the value of their shareholders investment through sales growth, cost control and wise investment of resources. resources.
To be the best beverage company in Pakistan which they already are, hence according to Mr. Khalid, the executive director at Pepsi, their mission statement is: TO CONTINUE BEING THE BEST BEVERAGE COMPANY IN PAKISTAN
Reputation in marketplace. Great brands, strong distribution, innovative capabilities. Number one maker of snacks, such as corn chips and potato chips. Culture of shared principle.
Pepsi hard to inspire vision and direction for large global company. The design of Pepsi colas package is not attractive. The market share of Pepsi cola is a little bit smaller than coca cola.
Food division should expand internationally Come up with new flavors (mint, cookie dough, pumpkin ) Non carbonated drinks Healthy food
Local coals in Chinese and other markets FritoFrito-lay which earns about 5 % of revenue for PepsiCo Fight between Pepsi and its competitors Government Regulations Duplicate drinks
Pepsi has divided its market in many ways demographically, geographically, psycho graphically behaviorally
customers are mostly young group between the age of 14-3 and also targeted 14at school, colleges, universities, homes, restaurants, hotel and stores.
PEPSI has positioned itself in the market very perfectly.
Products PepsiCo operates in three major US and international businesses. Beverages: PepsiPepsi-Cola Mountain Dew 7up Mirinda Teem Snack Foods: Lays Cheetahs Kurkure Other Products: Dole juices and juice drinks Gatorade Aquafina drinking water
Core Benefit Actual product Brand name
DesignVariety Packaging Features Quality Augmented Pr