Codes and conventions of a newspaper advertisement

Print advert must be A4 landscape

It includes one striking image used to capture the attention of the audience and create a narrative

There is always a block of colour behind the writing in order to make is stand out

The slogan anchors the meaning of an image, often a witty play on words

The name of the programme is in the lower left hand corner of advert

The scheduling information includes the day, date and time

The channel logo is prominent normally on the right hand side of the advert.