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COALITION RECRUITMENT, PARTICIPATION AND MAINTENANCE Coalition 101

COALITION RECRUITMENT, PARTICIPATION AND MAINTENANCE Coalition 101

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Page 1: COALITION RECRUITMENT, PARTICIPATION AND MAINTENANCE Coalition 101

COALITION RECRUITMENT, PARTICIPATION AND MAINTENANCE

Coalition 101

Page 2: COALITION RECRUITMENT, PARTICIPATION AND MAINTENANCE Coalition 101

Southwest Region

Coalitions usually begin with a small group of interested individuals brought together by a catalyst event or by common needs or values.

All participants have a stake in leadership and in the outcomes. As the coalition grows, new participants need to feel a sense of responsibility for the success of the group.

Page 3: COALITION RECRUITMENT, PARTICIPATION AND MAINTENANCE Coalition 101

Benefits of collaboration:

Personal growth (encounter multiple perspectives) Increased productivity & enhanced motivation Advanced thinking, creativity; quality of work Combined insights and wisdom to help solve more

complicated issues Access to resources/additional sources of funding Access to and development of data Increased visibility, recognition

Page 4: COALITION RECRUITMENT, PARTICIPATION AND MAINTENANCE Coalition 101

Coalitions can also help communities:

identify gaps in current services and help fill them avoid duplication of services develop a greater understanding of community

needs by seeing the whole picture, not just a snapshot provided by one provider

become enriched by diverse perspectives that different members from varied backgrounds bring to the table

Page 5: COALITION RECRUITMENT, PARTICIPATION AND MAINTENANCE Coalition 101

If you only have the same kind of people with the same kind of views, you are only going to get predictable solutions.

There is a direct correlation between diversity and strong coalitions.

The face of the coalition should match the face of the community.

Characteristics could include geography, gender, age, socio-economic background, educational level, ethno-cultural background, and physical ability.

Page 6: COALITION RECRUITMENT, PARTICIPATION AND MAINTENANCE Coalition 101

Recruiting

Actively recruit from the two power extremes:

Most powerful – business, clergy, city hall, etc.

Least powerful – neighborhood groups, youth,

minorities, low socio-economic, etc.

Page 7: COALITION RECRUITMENT, PARTICIPATION AND MAINTENANCE Coalition 101

Recruitment barriers:

Lack of awareness of the coalition and its activities Lack of knowledge about how to become involved Lack of written criteria for membership Unclear member roles, responsibilities, and

expectations Belief that consumer members are “tokens” and

not taken seriously

Page 8: COALITION RECRUITMENT, PARTICIPATION AND MAINTENANCE Coalition 101

Recruitment barriers

Fear of disclosure as a consumer Financial cost of participation Limited physical capacity Distrust of public programs and providers Lack of understanding of and/or discomfort with

formality and complexity of a coalition planning process

Page 9: COALITION RECRUITMENT, PARTICIPATION AND MAINTENANCE Coalition 101

Recruitment ideas

Coalitions must develop a formal membership plan that addresses inclusiveness, diversity, and a recruitment process.

Invite a member from the media to be a coalition member.

Have each member bring a guest to the meeting.

Recruit members in teams. It’s not as intimidating to attend a meeting if you have someone else to go with you.

Send a postcard to a potential member signed by a member who knows them.

Page 10: COALITION RECRUITMENT, PARTICIPATION AND MAINTENANCE Coalition 101

Recruitment ideas

Let chairs be responsible for recruiting members for their committee.

Give potential members a coalition brochure. Have a representative from a group whose members

don’t want to attend meetings (such as youth, rural residents, etc.)

Those with special expertise can be recruited to join the coalition in an advisory capacity with limited duties. For example, reviewing a health plan and giving feedback.

Page 11: COALITION RECRUITMENT, PARTICIPATION AND MAINTENANCE Coalition 101

Orientation

New members should be oriented to their roles and responsibilities, the coalition’s work plan and timeline, and topics that will be addressed at the next meeting. Explain the structure of subcommittees, when they meet, and their leader’s name and contact information. Provide written information or binder with past minutes, bylaws, policies and procedures, etc.

Page 12: COALITION RECRUITMENT, PARTICIPATION AND MAINTENANCE Coalition 101

Mentoring

Mentoring helps new members, especially consumers, feel welcome and comfortable. Some coalitions assign each new member to a “veteran” member who takes special responsibility for making sure the new member understands the background and context of the discussions and actions. Mentoring typically lasts for about three months.

Page 13: COALITION RECRUITMENT, PARTICIPATION AND MAINTENANCE Coalition 101

The 6 “R”s

Respect- People want their values, culture, ideas and time to be respected and considered in the organizations activities.

Role-People want a meaningful role that makes them feel valuable and in which they can make a contribution.

Results-People respond to visible results that they can clearly link to their participation in the group.

Page 14: COALITION RECRUITMENT, PARTICIPATION AND MAINTENANCE Coalition 101

The 6 “R”s

Recognition-People want to be recognized for their contributions.

Relationships-People want the opportunity to establish and build networks both professionally and personally for greater influence and enjoyment.

Reward-People expect the rewards of participating to outweigh the costs.

Page 15: COALITION RECRUITMENT, PARTICIPATION AND MAINTENANCE Coalition 101

Planning

When it’s time to develop an intervention plan, look at who is at the table.

Make sure your group is diverse so you will have many points of view included in your problem solving and decision-making.

You will save time and energy by involving someone in the decision rather than having to sell the decision to them after the meeting.

Page 16: COALITION RECRUITMENT, PARTICIPATION AND MAINTENANCE Coalition 101

Make sure you include:

People who will be impacted by the results

People who have experience with the problem or those who are affected by the problem

People with relevant expertise and/or skills

Page 17: COALITION RECRUITMENT, PARTICIPATION AND MAINTENANCE Coalition 101

Tip:

Build relationships with people with different cultural backgrounds to get a different perspective.

Build relationships with people of power and influence to help make things happen.

Page 18: COALITION RECRUITMENT, PARTICIPATION AND MAINTENANCE Coalition 101

Participant motivation

Make an effort to connect with members, especially those with limited voices.

Remember their name! Get to know them, their values, priorities, issues, needs, etc.

Recognize their need to connect with others and to be part of the effort.

Recognize that they are influential in affecting their community.

Recognize their efforts, strengths, donation of time, knowledge, perspective, skills, etc.

Page 19: COALITION RECRUITMENT, PARTICIPATION AND MAINTENANCE Coalition 101

Participant motivation

Ask their opinion. Make them feel welcome. Make sure they feel they are

a part of the group and feel good about participating. Ask them individually to participate and give them a

responsibility. Make it easy for them to participate- provide a meal,

transportation, carpool, day care, convenient meeting time, etc.

Page 20: COALITION RECRUITMENT, PARTICIPATION AND MAINTENANCE Coalition 101

Participant motivation

Building relationships takes time and risk but should be planned into all projects.

Show appreciation for their contribution. Tell them or write them a note.

Provide incentives- certificates, plaques, “member of the month” recognition, track their volunteer hours, etc.

Plan an event and recognize their talents with announcements and certificates.

Page 21: COALITION RECRUITMENT, PARTICIPATION AND MAINTENANCE Coalition 101

Maintenance

Most long-term members sign up for the cause and if they stick around will contribute to the tasks.

Individuals who sign up just for the task rarely become long term members.

Cause (vision) Task (duties)

Page 22: COALITION RECRUITMENT, PARTICIPATION AND MAINTENANCE Coalition 101

Maintenance

Keep the vision, mission, and activities clearly defined.

Communicate with members regularly and avoid assuming that everyone is informed on coalition business.

Spend time getting to know each other. Schedule time for information sharing and team building on a regular basis. (Introductions and Ice Breakers)

Develop clear roles for members and leaders that outline expectations.

Page 23: COALITION RECRUITMENT, PARTICIPATION AND MAINTENANCE Coalition 101

Maintenance

Acknowledge that everyone has an equally important contribution to make and not everyone must be an expert in every aspect of the coalition process.

Don’t avoid turf issues and hidden agendas. Encourage negotiation and communication.

Plan activities that are fun. Celebrate coalition accomplishments.

Recognize member contributions and reward their accomplishments. Also, recognize successes of members and member agencies even when not directly related to coalition business.

Page 24: COALITION RECRUITMENT, PARTICIPATION AND MAINTENANCE Coalition 101

Conclusions

There is a process to membership recruitment, participation, and maintenance.

Broad-based, culturally diverse membership must be encouraged.

Membership recruitment should be ongoing.

Page 25: COALITION RECRUITMENT, PARTICIPATION AND MAINTENANCE Coalition 101

For more information please contact your local HHI Coalition.

Thank you!