#CNX14 - Welcome to the Collaborative Economy

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    13-Nov-2014

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Right now, your customers are sharing media and ideas on social technologies and in the near future, theyll use similar technologies to share products and services, which will cause a ripple of impacts far more disruptive than anything weve seen before. Some said it was a fad, yet Airbnb procures a million guests a month. That's 33,333 a day, or 1,388 an hour all without owning a single bed, bath, or room. Next up? They're moving to food, as an alternative to restaurants. Nearly every industry is impacted by this idea of the collaborative economy. If you thought peer-to-peer social media was disruptive, get ready for peer-to-peer commerce. The people formerly known as customers are now competitors. Is your company ready for the collaborative economy?

Transcript

1. Track: Creativity & Innovation@kyleplacy / #CNX14#CNX14Welcome to the CollaborativeEconomyKyle Lacy, Director of Global ContentSalesforce ExactTarget Marketing 2. Track: Creativity & Innovation@kyleplacy / #CNX14Whats Next?@kyleplacy 3. Track: Creativity & Innovation@kyleplacy / #CNX14Click the center icon >>>>>and browse for the image you wantto insert.IF IMAGE INSERTS IN FRONT OFFOOTER,Right click on the image andSelect Arrange/Send to Back 4. Track: Creativity & Innovation@kyleplacy / #CNX14Whats Next?@kyleplacy 5. Track: Creativity & Innovation@kyleplacy / #CNX14Whats Now?@kyleplacy 6. Track: Creativity & Innovation@kyleplacy@kyleplacy / #CNX14CollaborativeEconomy 7. Track: Creativity & Innovation@kyleplacy / #CNX14 8. Track: Creativity & Innovation@kyleplacy / #CNX14What role do corporations play ifpeople get what they need fromeach other? 9. Track: Creativity & Innovation@kyleplacy / #CNX14 10. Track: Creativity & Innovation@kyleplacy / #CNX14 11. Track: Creativity & Innovation@kyleplacy / #CNX14 12. Track: Creativity & Innovation@kyleplacy / #CNX14 13. Track: Creativity & Innovation@kyleplacy / #CNX14 14. Track: Creativity & Innovation@kyleplacy / #CNX14 15. Track: Creativity & Innovation@kyleplacy / #CNX14 16. Track: Creativity & Innovation@kyleplacy / #CNX14 17. Track: Creativity & Innovation@kyleplacy / #CNX14 18. Track: Creativity & Innovation@kyleplacy / #CNX14 19. Track: Creativity & Innovation@kyleplacy / #CNX14 20. Track: Creativity & Innovation@kyleplacy / #CNX14 21. Track: Creativity & Innovation@kyleplacy / #CNX14 22. Track: Creativity & Innovation@kyleplacy / #CNX14 23. Track: Creativity & Innovation@kyleplacy / #CNX14@kyleplacy@kyleplacy #mixwest14 24. Track: Creativity & Innovation@kyleplacy / #CNX14@kyleplacy@kyleplacy #mixwest14 25. Track: Creativity & Innovation@kyleplacy / #CNX14@kyleplacy@kyleplacy #mixwest14 26. Track: Creativity & Innovation@kyleplacy / #CNX14 27. Track: Creativity & Innovation@kyleplacy / #CNX14 28. Track: Creativity & Innovation@kyleplacy / #CNX14 29. Track: Creativity & Innovation@kyleplacy / #CNX14Whats causing this movement? 30. Track: Creativity & Innovation@kyleplacy / #CNX14Smartphone massivegrowth potential withonly 30% of total market.Mary Meekers 2014 Internet Trends Report 31. Track: Creativity & Innovation@kyleplacy / #CNX14How can brands takeadvantage? 32. Track: Creativity & Innovation@kyleplacy / #CNX14 33. Track: Creativity & Innovation@kyleplacy / #CNX14 34. Track: Creativity & Innovation@kyleplacy / #CNX14 35. Track: Creativity & Innovation@kyleplacy / #CNX14 36. Track: Creativity & Innovation@kyleplacy / #CNX14 37. Track: Creativity & Innovation@kyleplacy / #CNX14 38. Track: Creativity & Innovation@kyleplacy / #CNX14 39. Track: Creativity & Innovation@kyleplacy / #CNX14 40. Track: Creativity & Innovation@kyleplacy / #CNX14 41. Track: Creativity & Innovation@kyleplacy / #CNX14 42. Track: Creativity & Innovation@kyleplacy / #CNX14 43. Track: Creativity & Innovation@kyleplacy / #CNX14 44. Track: Creativity & Innovation@kyleplacy / #CNX14Five Takeaways1. People are empowered to get what they need from each other.2. The crowd is becoming like a company bypassing inefficient corporations.3. Corporations must use these same tools and strategies to regain relevancy.4. This requires business model change: product > service > marketplace >repeat.5. As a result, companies are resilient: connected, empowering others, efficient,and profitable. 45. Track: Creativity & Innovation@kyleplacy / #CNX14Questions? 46. Track: Creativity & Innovation@kyleplacy / #CNX14Take the after-session survey! (setup 2)Take the Survey inthe Connections2014 Mobile AppJoin theConversation!#CNX14$50StarbucksGift Card 47. Track: Creativity & Innovation@kyleplacy / #CNX14