CMSC IS CRYSTAL MEERS AND SOPHIA COLOMA

Sophia Coloma and Crystal Meers have been collaborators and friends since meeting in 2008. With a shared passion for trendspotting, style, and innovation, they continue to seek out what’s next in the worlds of fashion, art, design, music, food, beauty, culture, entertainment, and entertaining around the globe.

CMSC IS WHAT’S NEXT

Joining forces as CMSC, Sophia Coloma and Crystal Meers are ready to create the next big lifestyle online media brand on the cutting edge fashion, food, beauty, service, design, arts, and culture. It’s what people need to stay in the know.

WE KNOW WHAT PEOPLE WANT

CMSC will develop a fresh brand that will be the most stylish, fun, and trustworthy source that keeps readers current. It will give them access to elite information that would other be considered for insiders only. The target readers are men and women from 18-45 years old. For the younger reader it will be a way to seem more sophisticated while for the older reader it will be a way to stay in touch. For the target reader, it will suit the stylish and inspired life they aspire to just right. It will be a must read for anyone – men and women – who want to be the coolest one of their friends.

WE KNOW HOW TO GET IT TO THEM

Using their combined knowledge and experience, CMSC can deliver the essential platforms whether they may be website, blog, e-mail, group buying, and social media platforms to engage readership. Each day, readers who have signed up for free will receive a timely, entertaining, smart, and stylish piece of information related to something new, hip, and undiscovered from a fresh brand, established label, or inspiring resource, that they would be able to purchase or experience in some way, shape, or form.

WE KNOW HOW TO TELL THE WORLD

To promote this fantastic new brand, CMSC will tap into their vast network of influential celebrities and tastemakers, as well as key media outlets in the areas of fashion, design, pop culture, and lifestyle, key bloggers and micro-bloggers, and pop culture T.V. programs, and newspapers. With years of branding and marketing experience, we execute big picture campaigns.

MEET CRYSTAL

Crystal Meers has ten years of experience in magazines and online publishing. Currently she is a Senior Editor at DailyCandy.com, and was an integral part of the editorial team that saw the brand sell for 125 million dollars in 2008. Since joining the company as the Los Angeles Editor in 2005, she has been instrumental in doubling the number of L.A. readers, increasing the readership of the Everywhere edition fivefold, and has contributed to the launch of new cities, generating content and ideas across editions including DailyCandy Travel, developing new products including DailyCandy Deals, and working closely with the advertising department on special advertorial products for clients such as Jetblue. She was awarded the Los Angeles Fashion Award for Excellence in Fashion Communication in 2009.

Meers got her start at NYLON at the magazine’s New York City headquarters where she was founder and editor in chief Marvin Scott Jarrett’s right hand, running day to day operations, generating editorial content, producing photo shoots, and creating special issues including NYLON Goes to Berlin and NYLON Goes to Japan, and specialty marketing and advertising projects for companies including Cone Denim. She relocated to Los Angeles as their West Coast Editor.

Her writing and photography has appeared in NYLON, Elle, ElleJapan, elleGIRL, elleGIRL Japan, as well as Tokion, Paper, Jane, Foam, Budget Travel, amongst other titles. She has created numerous special advertorial, advertising, and marketing projects for high profile companies including J.Crew, Morgans Hotel Group, and Jetblue. Meers’s personal style and home have been featured in several magazines including Lucky, Jane, New York Times, and Los Angeles Times.

MEET SOPHIA

With thirteen years of experience in fashion, Sophia Coloma has worked as a creative director and designer on a number of projects which have all gained huge media attention and international recognized awards.

Currently she is creative director of Whitley Kros, a clothing line that she and Marissa Ribisi started three years ago. In that short time the brand has been featured over 60 publications including Vogue, Elle, Instyle, Lucky and featured on TV shows such as E News, Daily 10, and The Hills; participated in major retailer collaborations with Urban Outfitters and Anthropologie; and has been sold in over five dozen stores in domestically and abroad. Whitley Kros has been nominated for several awards including Forbes Top 10 Undiscovered Designers on the Rise, Mercedes Benz Highlight Designer 2009, and Ecco Domani Semi-Finalist. It is a favorite of celebrities including Blake Lively, Kate Hudson, Courtney Cox, Christina Aguilera, Taylor Swift, and Rachel McAdams, to name a few.

Prior to Whitley Kros, Coloma was brought on board the Satine Boutique creative team. During her time at Satine, the boutique went from a popular destination for in-the-know Angelenos to a A-List celebrity favorite (fans included Cameron Diaz, Nicole Richie, Demi Moore, and stylist Rachel Zoe) and nationally recognized retailer responsible for selecting the next big names in fashion. Coloma started collaboration programs including an in-house accessories collection which was nominated by GenArt and a partnership with Italian shoemaker Rodo. The store received two Style Leader awards from Harper’s Bazaar and two L.A. Fashion Awards nominations for top retailer.

In addition to Whitley Kros, she adds her creative prowess to everything from styling fashion and art directing photo shoots such as New York Moves Jan 2011 celebrity campaign consulting clients on creative direction both in the U.S. and internationally. She is a contributing writer for E and Shoplift Magazine and is an active scout for DailyCandy. Coloma has been featured in several magazines including InStyle, Harper’s Bazaar, Vogue, and Lucky among others. E News has dedicated a special segment to her style. In her free time, Coloma styles some of Hollywood’s hottest talent for red carpet events.

Contact

CMSC.US@Gmail.com