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Cloud Computing for Service Providers Create a cloud environment that delivers new revenue and su- perior customer service With BMC, your public cloud will deliver consistent quality service tailored to the needs of your customers. EXECUTIVE SUMMARY Is your organization seeking to build out a public cloud infrastructure to attract new customers and build new revenue? If so, you may find that the first steps toward cloud computing — as with any new computing paradigm — are challenging. BMC has developed a comprehensive set of solutions to help you smoothly stand up a cloud infrastructure. Not only does BMC understand that the best practices of delivering high-quality, consistent service is critical to the service provider business, but it also has a proven track record of managing large, complex multi-tenant environments. As such, BMC provides the solutions service providers need to plan, execute, and succeed in cloud computing: Cloud Planning » — Ease the implementation of cloud computing by architecting the infrastructure, designing your service offerings, planning for capacity needs, and more. Cloud Lifecycle Management » — Ensure successful use of the cloud by implementing policy-driven provisioning processes through a self-service portal supported by a service catalog. Cloud Operations and Optimization » — Optimize resource utilization, costs, and service quality across your dynamic cloud environment by following a proactive approach to capacity management, discovery, and performance. Cloud Governance » — Ensure your cloud and its workloads behave appropriately by bringing together comprehensive compliance, license management, and asset management processes. With BMC’s approach to cloud computing, you can tackle these areas — in part or as a whole — to ensure that the cloud environment you create delivers consistent quality service tailored to the needs of your customers. ARE YOU? Building out a cloud environ- » ment to gain new customers and support existing accounts? Seeking enterprise-class » solutions to deliver excellent service? Looking to enable highly flex- » ible self-service provisioning of cloud resources? WITH BMC, YOU WILL: Build a cloud environment that swiſtly » delivers appropriately provisioned and configured resources to your customers Manage and grow capacity requirements » in line with demand, lowering capital expenditures and optimizing utilization Deliver diverse platforms and flexible » stacks with the confidence that control and service levels will be met Enable your customers to manage their » cloud resources alongside their internal IT

Cloud Computing for Service Providers

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Page 1: Cloud Computing for Service Providers

Cloud Computing for Service ProvidersCreate a cloud environment that delivers new revenue and su-perior customer service

With BMC, your public cloud will deliver consistent quality service tailored to the needs of your customers.

EXECUTIVE SUMMARY Is your organization seeking to build out a public cloud infrastructure to attract new customers and build new revenue? If so, you may find that the first steps toward cloud computing — as with any new computing paradigm — are challenging.

BMC has developed a comprehensive set of solutions to help you smoothly stand up a cloud infrastructure. Not only does BMC understand that the best practices of delivering high-quality, consistent service is critical to the service provider business, but it also has a proven track record of managing large, complex multi-tenant environments. As such, BMC provides the solutions service providers need to plan, execute, and succeed in cloud computing:

Cloud Planning » — Ease the implementation of cloud computing by architecting the infrastructure, designing your service offerings, planning for capacity needs, and more.

Cloud Lifecycle Management » — Ensure successful use of the cloud by implementing policy-driven provisioning processes through a self-service portal supported by a service catalog.

Cloud Operations and Optimization » — Optimize resource utilization, costs, and service quality across your dynamic cloud environment by following a proactive approach to capacity management, discovery, and performance.

Cloud Governance » — Ensure your cloud and its workloads behave appropriately by bringing together comprehensive compliance, license management, and asset management processes.

With BMC’s approach to cloud computing, you can tackle these areas — in part or as a whole — to ensure that the cloud environment you create delivers consistent quality service tailored to the needs of your customers.

ARE YOU? Building out a cloud environ- »ment to gain new customers and support existing accounts?

Seeking enterprise-class »solutions to deliver excellent service?

Looking to enable highly flex- »ible self-service provisioning of cloud resources?

WITh BMC, YOU WILL:Build a cloud environment that swiftly »delivers appropriately provisioned and configured resources to your customers

Manage and grow capacity requirements »in line with demand, lowering capital expenditures and optimizing utilization

Deliver diverse platforms and flexible »stacks with the confidence that control and service levels will be met

Enable your customers to manage their »cloud resources alongside their internal IT

Page 2: Cloud Computing for Service Providers

BUSINESS ChALLENGEThe promise of cloud computing has set high expectations among service providers. Indeed, the potential value to the

business has brought the topic of infrastructure to the forefront of both technical and business discussions, putting

pressure on service providers to deliver cloud solutions in the short term.

Those closer to the technology, however, recognize that not all clouds are the same. There are those that are limited

to x86 infrastructures and those that extend out to LPARs. There are clouds with standard image-based provisioning

and those that can build whatever stack is required, on demand. There are clouds that require standardization across

workloads to optimize utilization and unify management, and those that embrace the amalgam of underlying technologies

and standardize their management. Each of these decision points, and dozens of others, need to be resolved as a cloud

infrastructure is implemented, and each has ramifications on the value of the resulting cloud to customers.

Pursuing even one element of cloud computing — whether self-provisioning, system consolidation, or even chargeback

— runs the risk of creating more issues than it resolves. With a thoughtful approach to identifying the key components for

your service, building the right cloud to best serve your customers becomes an achievable goal with long-term value.

hOW BMC CAN hELPBMC supports our customers’ implementations of cloud computing infrastructures in a structured manner that leverages both

proven management solutions and new technology to create value at all points in the cloud adoption path. By building on

these components, you can ensure that your company’s approach addresses all the key components of a cloud infrastructure,

while at the same time, tailor its structure to meet the unique needs of your customers.

BMC brings together the benefits of traditional IT management, including operational excellence, automation, and service

delivery models, and merges them with the dynamic potential of cloud architectures. Thus, each BMC solution represents

a best-practice approach that has been developed through our extensive experience not only in virtualization and cloud

implementations, but also in broader enterprise IT management.

BMC solutions, taken together or separately, comprise the foundation of a strong, flexible, and valuable cloud infrastructure

that will deliver exceptional service quality to your customers.

CLOUD PLANNINGFaced with the challenge of implementing cloud computing within the enterprise, many IT leaders seek a starting point

for the cloud planning process, asking such questions as: What is cloud computing, and what elements of this model are

relevant to my organization? How can cloud positively augment our revenue and help attract new business? What does this

eventual end state look like, and how do I get there?

BSM for Cloud Computing is designed to guide you through these initial stages of cloud planning and adoption by

addressing the following two areas:

Architectural and service design for the new cloud environment »

Capacity planning and financial modeling »

ThE BMC DIffERENCE

Delivers a consistent, unified »management solution across cloud resources

Supports multiple virtual »infrastructures, including VMware, Microsoft, Solaris™, and IBM® AIX®

Provides full-stack layered »provisioning for greatest flexibility and automation

Seamlessly integrates with public »clouds within the management framework of internal IT

Provides the provisioning and »configuration automation component of Cisco’s Unified Computing System

Leverages existing infrastructure »and software investment while enabling a cloud computing model

Page 3: Cloud Computing for Service Providers

The business is seeking value from cloud computing. IT is tasked with building the reality. By addressing the two areas

on the previous page, your organization will be armed with an accurate scope of the effort, a technical transition plan, and

a vision for the end state of your cloud. With BSM for Cloud Computing, your cloud computing environment can deliver

against the revenue targets of the business.

CLOUD LIfECYCLE MANAGEMENTMany service providers approaching cloud computing today have already had some experience implementing virtualization

in their data centers. This experience has illuminated some of the more challenging aspects of the management of these

dynamic environments — from labor-intensive provisioning to the ongoing support and fixes required. One key role of

cloud computing is to layer on top of virtualization a scalable operational structure that delivers consistent service and

addresses the needs of both the business and the technology team.

BMC Cloud Lifecycle Management delivers an operational model for the lifecycle of cloud resources. Every resource in the

environment goes through a lifecycle that, when defined and appropriately automated, provides a seamless and predictable

model for both IT and the business.

BMC Cloud Lifecycle Management encompasses:

Automated, full-stack layered provisioning and configuration of server, storage, and network resources across »heterogeneous platforms

A self-service portal with support for multitenancy, driven by a service catalog »Measurement and chargeback capabilities to support ongoing capacity planning »IT service management integration »Integration capabilities that let your customers manage the public cloud services you deliver alongside their own private cloud »Service retirement and resource reclamation »

With BMC Cloud Lifecycle Management, you will manage the dynamic nature of the cloud environment, accelerating

provisioning, facilitating flexibility, and implicitly setting expectations with the business. What’s more, you will achieve

tangible results while maintaining a structured, controlled, and dynamic IT environment.

CLOUD OPERATIONS AND OPTIMIZATIONA cloud computing environment is perpetually changing. New resources are provisioned, and old ones are retired; new

customers are added and others leave; configurations are changed, and things are moved. Add in some external cloud

resources, and the entire picture grows even more complex. In a vibrant cloud environment, automated management is

critical to success in delivering quality service to the business.

Cloud operations and optimization bring together operational workflows with configurations, service expectations, and

capacity information. The BMC solutions make intelligent modifications to the operations of your environment, and escalate

important larger decisions to your operations team. These solutions include:

Predictive analytics for performance »Ongoing, real-time discovery and response to environment changes »Capacity modeling and resource adjustments »

KEY BENEfITS

Design and build a public cloud »infrastructure that best meets the needs of your customers

Deliver superior service »levels, while also ensuring the greatest utilization of underlying resources

Leverage the cloud model »across heterogeneous platforms

Enable full-stack layered »provisioning for rapid, automated resource allocation

Provide secure multi-tenancy in »the cloud environment through integrated network container provisioning and management

Page 4: Cloud Computing for Service Providers

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Cloud management is not about nailing down the environment and restricting change, but rather

about enabling flexibility with controlled change. By marrying operations and optimization with the

flexibility of the cloud environment, the regular rhythms of utilization peaks, configuration changes,

provisioning, and decommissioning can become part of the ebb and flow of the environment.

CLOUD GOVERNANCETo achieve the goal of an optimized cloud, service providers need to keep their financial goals in mind.

You must optimize the use of resources and assets in your environment — from servers to storage to

software licenses. You are also held to a standard of compliance, security, and governance that can be

audited and monitored.

For this reason, the final component in a mature cloud infrastructure is cloud governance. BMC

elevates the operations of the cloud beyond its streamlined functionality into the realm of IT best

practice, ensuring the same controls are in place as in the physical or simple hosted environment:

Closed-loop compliance management »

Service cost modeling »

Software license and asset management »

With cloud governance in place, you not only will deliver superior value through cloud computing, but you

will also prove that your use of resources is responsible and aligned with the requirements of the business.

LEARN MOREBuilding a public cloud is the first step toward expanding the variety, quality, and quantity of services

you deliver to your growing customer base. BSM for Cloud Computing turns that cloud initiative into a

reality by assembling the key components of a flexible, optimized, and high-quality cloud within your

environment.

By leveraging existing investments in hardware and software, tailoring service offerings and

provisioning to the needs of the your customers, operating and optimizing the environment to

maximize service quality and utilization, and governing the cloud appropriately, BSM for Cloud

Computing can transform your hosting environment into a cloud delivery infrastructure. As such,

your company will be poised to broaden its customer base, deliver superior service quality, and drive

new profitability in a market increasingly driven by flexibility, resiliency, and innovation.

BMC can help you address your immediate and long-term cloud computing goals efficiently and

effectively. To learn more, please visit www.bmc.com/Cloud.

BUSINESS RUNS ON I.T. I.T. RUNS ON BMC SOfTWARE.Business thrives when IT runs smarter, faster, and stronger. That’s why the most demanding IT organizations in the world rely on BMC Software across distributed, mainframe, virtual, and cloud environments. Recognized as the leader in Business Service Management, BMC offers a comprehensive approach and unified platform that helps IT organizations cut cost, reduce risk, and drive business profit. For the four fiscal quarters ended June 30, 2010, BMC revenue was approximately $1.92 billion.

BMC, BMC Software, and the BMC Software logo are the exclusive properties of BMC Software, Inc., are registered with the U.S. Patent and Trademark Office, and may be registered or pending registration in other countries. All other BMC trademarks, service marks, and logos may be registered or pending registration in the U.S. or in other countries. Solaris is the trademark or registered trademark of Sun Microsystems, Inc., in the U.S. and other countries. IBM and AIX are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. All other trademarks or registered trademarks are the property of their respective owners. © 2009, 2010 BMC Software, Inc. All rights reserved.

METRICS ThAT MATTER

Faster provisioning of new cloud resources »

Greater utilization of cloud infrastructure »

Improved service availability and »performance (SLA)

Increased server-to-admin ratio »