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  • www.pwc.de/en/cloud

    Cloud ComputingEvolution in the Cloud

    What challenges, old and new, face the market for plug-in IT? An updated overview of Cloud Computing in Germany.

    www.pwc.de/en/cloud

  • Cloud ComputingEvolution in the Cloud

    What challenges, old and new, face the market for plug-in IT? An updated overview of Cloud Computing in Germany.

  • Cloud Computing Evolution in the Cloud

    Published by PricewaterhouseCoopers AG Wirtschaftsprfungsgesellschaft

    By Markus Vehlow und Cordula Golkowsky

    With Dr. Simone Rudolph, Immo Regener, Elisabeth Opfermann, Julius Kiep and Moritz Roos

    Overall design, management and analysis of the telephone survey: denkstelle hamburg

    Independent market research institute for the telephone survey: C.M.R. Institut fr Communication- & Marketing-Research

    June 2013, 52 pages, 35 figures, soft cover

    Reproduction, microfilming, storing or processing in electronic media is not permitted without the permission of the publishers.

    The information contained in this publication was intended for our clients and correct to the best of the authors knowledge at the time of publication. Before making any decision or taking any action, you should consult the sources or contacts listed here. The opinions reflected are those of the authors.

    June 2013 PricewaterhouseCoopers Aktiengesellschaft Wirtschaftsprfungsgesellschaft. All rights reserved. In this document, PwC refers to PricewaterhouseCoopers Aktiengesellschaft Wirtschaftsprfungsgesellschaft, which is a member firm of PricewaterhouseCoopers International Limited (PwCIL). Each member firm of PwCIL is a separate and independent legal entity.

  • Cloud Computing Evolution in the Cloud 5

    Prof. Dr. Georg Kmpfer Cordula GolkowskyMarkus Vehlow

    Preface

    Preface

    Dear Readers,

    About two and a half years ago, we asked providers of Cloud Computing services in Germany about market trends and the challenges they posed. The results revealed optimism for the opportunities that Cloud Computing presented for the efficient and effective use of IT: nearly three-quarters of the providers expected Cloud Computing demand to increase over the next five years. In these past two and a half years, while Cloud Computing has continued to evolve and remain the focus of intensive and often divisive discussion, Cloud Computing is still high on IT decision-makers agendas.

    It is hence timely to re-evaluate the current perspective of Cloud Computing providers in Germany. We therefore repeated our survey, adding current considerations and focusing on trends in the market. The result is a fascinating comparison of former and current challenges facing providers, as well as a detailed analysis of expectations and level of maturation among Cloud users. We also learned more about providers current market outlook and expectations they have for the use of Cloud Computing.

    One finding was not surprising: Cloud Computing is just as important as before. In fact, users are increasingly realising the potential of the Cloud to help deliver added value and innovation. They are developing Cloud strategies, integrating them into their overall IT strategies and increasingly demanding the integration of Cloud Services and digital trends such as Big Data, social media and mobile devices. However, as the study also reveals, strategy, information security, privacy and compliance are still major challenges to the successful use of Cloud Services.

    In the years to come, we will continue to monitor the evolution of the Cloud Computing market. In the meantime, we hope you will find this survey stimulating and insightful.

  • 6 Cloud Computing Evolution in the Cloud

    Contents

    Contents

    Figures .....................................................................................................................7

    Abbreviations ...........................................................................................................9

    A Executive summary .........................................................................................10

    B Methodology of the study ................................................................................13

    C Information on the providers ...........................................................................15

    D Study results ....................................................................................................211 Services offered ...............................................................................................222 Critical success factors and challenges in the market .......................................253 User strategies and motives .............................................................................334 Governance, risk and compliance ....................................................................38

    Index ......................................................................................................................47

    Contacts .................................................................................................................48

  • Cloud Computing Evolution in the Cloud 7

    Figures

    Figures

    Fig. 1 Respondents position ............................................................................16

    Fig. 2 Number of employees in Germany .........................................................17

    Fig. 3 Employees in Cloud Services .................................................................. 17

    Fig. 4 Total turnover in the previous financial year ..........................................18

    Fig. 5 Share of Cloud Services in total turnover in Germany ............................18

    Fig. 6 Use of Cloud Service by industry ............................................................20

    Fig. 7 Offered Cloud Computing Services ........................................................22

    Fig. 8 Cloud forms supported ...........................................................................23

    Fig. 9 Offering customized Service Level Agreements .....................................24

    Fig. 10 Guaranteed service availability ..............................................................24

    Fig. 11 Changes in the Cloud Computing market ...............................................25

    Fig. 12 Important factors for customer satisfaction ............................................26

    Fig. 13 Challenges of the Cloud Computing market ...........................................28

    Fig. 14 Expected growth in the share of Cloud Services in total turnover ..........30

    Fig. 15 Market trends.........................................................................................31

    Fig. 16 Use of Cloud Services .............................................................................33

    Fig. 17 Customers Cloud strategies: experimental stage ...................................33

    Fig. 18 Customers Cloud strategies: comprehensive plan ..................................34

    Fig. 19 Customers Cloud strategies: integration into overall IT strategy ............35

    Fig. 20 Reasons for the use of Cloud Services .....................................................35

    Fig. 21 Scope of Cloud Computing within companies ........................................36

    Fig. 22 Customers desire to combine Cloud Services with other digital trends..........................................................................................37

    Fig. 23 Quality of integration with other digital trends ......................................38

    Fig. 24 Challenges in meeting compliance requirements ...................................38

  • 8 Cloud Computing Evolution in the Cloud

    Figures

    Fig. 25 Customer concerns over the US Patriot Act ............................................39

    Fig. 26 Concerns over data access by investigatory authorities ..........................40

    Fig. 27 Cloud chaining use of subcontractors ..................................................40

    Fig. 28 Ability to integrate Cloud Services into companies IT ............................41

    Fig. 29 Quality of integration into customers system landscapes .......................42

    Fig. 30 Data location ..........................................................................................43

    Fig. 31 Users decision-making authority regarding storage location .................43

    Fig. 32 Customer inquiries regarding Section 11 of the BDSG ............................43

    Fig. 33 Standard procedure for data privacy ......................................................44

    Fig. 34 Ensuring information security for the user .............................................45

    Fig. 35 Information security aspects ..................................................................45

  • Cloud Computing Evolution in the Cloud 9

    Abbreviations

    Abbreviations

    B2B Business-to-Business

    B2C Business-to-Consumer

    BDSG Bundesdatenschutzgesetz (Federal Data Protection Act)

    BPaaS Business Process-as-a-Service

    CATI Computer-assisted telephone interview

    CIO Chief Information Officer

    CISO Chief Information Security Officer

    CTO Chief Technology Officer

    IaaS Infrastructure-as-a-Service

    ISO International Organisation for Standardization

    PaaS Platform-as-a-Service

    PCI Payment Card Industry

    SaaS Software-as-a-Service

    SLA Service Level Agreement

    XaaS Anything-as-a-Service

  • 10 Cloud Computing Evolution in the Cloud

    Executive summary

    A Executive summary

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