CLIMATE SAVERS COMPUTING

INITIATIVE OVERVIEW AND

CALL TO ACTION

December 2009

Pat Tiernan

Executive Director

patrick.tiernan@climatesaverscomputing.org

1

Contents

A. Who are we

B. What we do & why we do it

C. How we operate

D. Benefits of membership

E. Backup• Additional information on what we‟ve done, what we‟re doing, how we do

it and the benefits of membership

Speaker: Lorie Wigle, Intel Corporation

Climate Savers Computing Initiative Members

CSCI Mission

Objectives

• Increase the energy efficiency of new computing equipment

• Promote the use of power management to make an impact now

• Shift user base to smart computing practices

Desired results

• By 2010, improve computing energy efficiency by 50%

$5.5B savings

• Reduce global CO2 emissions from computing platforms by 54

million tons per year

Vision: smart computing practices - highest efficiency possible

Board Members

Sponsor Members

EPA Report to Congress, 8/07US Server & Data Center Energy Efficiency

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 20110

20

40

60

80

100

120

140

Billions

kWh / year

HistoricalTrends

CurrentEfficiencyTrends

ImprovedOperation

BestPractice

State-of-the-Art

2.9% of projected

total U.S. electricity use

1.5% of total US.

electricity usage

0.8% of total US

electricity usage

PC Energy Consumption is just as important

This waste adds up quickly.

• The global information and

communications technology industry

accounts for approximately 2 percent of

global CO2 emissions1

• Energy costs will be 50 percent of the

average IT budget in just a few years2

• By 2010, about half of the Forbes

Global 2000 will spend more on energy

than on hardware3

• There are 1 billion+ PCs worldwide,

projected to be 2.25 billion by 20154

1 Source: Gartner, May 2007

2 Source: Mark, Roy, House Green Lights EPA Data Centers Study, Internetnews.com (July 13, 2006)

3 Source: Source: Businessweek.com: CEO Guide To Green Computing. From Gartner

4 Source: Forrester Research

PCs and

Monitors

(39%)

Servers,

including cooling

(23%)

Fixed-Line

Telecoms

(15%)

Mobile

Telecoms (9%)

LAN & Office

Telecoms (7%)

Printers (6%)

Source: Gartner

“Data centers receive a lot

of attention because they

are an obvious

concentration.”

Source Gartner Inc. “Tera-Architectures A Convergence of New

Technologies” by Martin Reynolds July 26, 2007

“However, the real area

where the greatest overall

effect can be made is at

the desktop and with client

devices.”

Today’s Environment

• The average desktop PC wastes

nearly half the power it consumes

• Servers lose approximately one-

third of their power as heat

• 90 percent of desktops do not

utilize power management

settings1Computer

DC

Power

Supply

Voltage

Regulation

ModuleCPU

50 Watts

30 Watts100 Watts

AC power

20 Watts

motherboard

Addressing the problem makes fiscal sense!1 Source: US EPA, http://enduse.lbl.gov/info/LBNL-53729_REV.pdf; see also

http://www.energystar.gov/ia/products/power_mgt/North_Thurston_Case_Study.pdf and http://www.energystar.gov/ia/partners/prod_development/revisions/downloads/computer/Computer-PowerMnmt.pdf for additional comments on the extent of power management usage

Taking Action: The CSCI Approach

System, Software & Component Providers

• High-efficiency components and products

• Energy management capabilities

• Product availability & services

• Power management solutions

Alliances

• Complementary programs

• Global influence

• Facilitate results

Climate Savers Computing Initiative

• Create awareness and preference

• Recruit change agents

• Drive demand and deployment

• Develop and eliminate inhibitors

• Harmonize globally

IT Departments & Consumers

• Drive policy & implementation

• Embed in procurement

• Turn on power management

• Drive savings

Benefits of membership

•Spec Development

•Insights and influence of market trends

•Program Authority

•Board Voting Rights

•Leadership Recognition

•Associate with Leaders

•Value Alignment

•Organizing Events

•Regional Leadership

•Networking with Key Groups

•Workgroup Participation

•Joint Marketing

•Logo Promotion

•Case Studies

•Press Releases

•Brand Leadership

•Outreach

Marketing and Awareness Stakeholder

Engagement

Market Influence

Environmental Leadership

• Press (2009)

• Climate Savers Computing articles:

800 (Projected, 1H09: 390)

• Publications: 400 (Projected, Q309:

280)

• Climate Savers Computing press

impressions: 216 million (thru 3Q09)

• Events

• Total impressions/attendees: 658,113

• Total impressions: 217,179,357

Climate Savers power

management seminar

transcript now online

Energy and cost savings are

significant for both utilities

and their customers

Climate Savers Computing

Initiative Expands to India

Climate Savers program

helping PCs and servers to

be more efficient

Brand Impression Benefits - Media

Moving the market towards greater energy savings,

reduced waste and lower emissions.

Market Adoption• Increasing adoption: Energy Star 4.0 and 5.0.

• Installed base (PSU efficiency) movement: ≤65% to ~74% (Projected)

• Higher efficiency supplies (bronze – gold) shipments:

• Desktop:

• 2007: 0%

• 2008: <5%

• 2009: > 20%

• Volume (rack mounted) Servers:

• 2007: ~85%

• 2009: 90%

• Power Management: Encouraging signs abound

Member and market savings –Available Mid December, 2009

Member Efficiency Adoption

• Base, Bronze: tracks market

• Silver, Gold: leads market (+40%)

Year 2

Program

Year

KWhr

reduction

(Millions)

Accumulative savings

(Millions Metric Tons

CO2 )

Year 1

Year 2

Year 3

Call to Action

•“A rising tide floats all boats”

John F. Kennedy (borrowed from Sean Lemass)

• Climate Savers Computing is rooted in the belief that our collective impact is far greater

than what can be accomplished through individual organizational efforts.

• We need leaders, first movers to take these first steps, make an impact now and

represent their industry while preparing their organizations for the future.

• Climate Savers Smart Computing practices are good for both your organization‟s

bottom line, brand as well as the environment:

• Reduce wasted electricity from the operation of computers and shift potentially $M‟s

to other parts of your business.

• Establish a proof point and enhance your brand thru an active leadership position.

•Evaluate and deploy power management.

•Join Climate Savers Computing Initiative.

•We need your help to move from the inefficient to the

most sustainable, energy efficient approach.

Call To Action:

Contact: admin@climatesaverscomputing.org or patrick.tiernan@climatesaverscomputing.org

Backup

CSCI GovernanceFunctional Overview

Board of Directors

Executive Director

Asia Pacific

South America

Web

Marketing ( & N. America)

Member Communications

Alliances & Membership

Advisory Council

Specs, standards, harmonization

Power Management

Technical Workgroups

AC/DC Energy Efficiency

Programs & Deployment Japan

India

Region Deployment

EMEA

Board: ultimate approval, decision & direction authority

Sponsors: workgroup participation, voting members

Workgroups: balanced between users, producers and 3rd parties

Results Through First Year

CSCI recognized as a credible, capable change agent

• 8x increase in worldwide membership to over 320

• Dramatic member CO2 savings

• Strong availability of compliant products

Technical workgroup became an industry enabler

• Efficiency targets developed and validated (bronze, silver, gold)

• Developed enablers for PSU and motherboard efficiency

Established a strong global voice & presence

• High-profile & ongoing press and influencer coverage

• Regional expansion and workgroups

• Key agreements with alliances

Global traction to drive specification alignment

• EPA & 80Plus, Chinese Institute of Electronics, METI, GIPC, EU

Year 2 Priorities

CSCI continues to move the industry (change agent)

• Enterprise and Global 2000 membership – Industry Leaders Program

• Community-driven (social/viral) carbon-reduction tactics

• Member enablers

Technical workgroup leads the way (industry enabler)

• Technical charter expansion (e.g., High-bar Platinum spec, storage)

• Power management protocol and deployment inhibitors

• Align market drivers (e.g., US EPA E* or certification)

Increase amplitude of our voice (strong global presence)

• Region deployment and alliances (e.g., India)

• Social media, consumer, government and deployment programs

• Heighten our member‟s leadership recognition

Accelerate specification adoption (worldwide alignment)

• Harmonization

Sample Results through 2009

Successes:

• Expanded regional engagement (e.g., India launch,

Japan, Asia/Pacific and Europe)

• New Power Management Workgroup with new

programs and sponsors; CSCI Power Management

Design Guide

• Power Down for the Planet: 17,521 pledges, 3,197

tons of CO2 & 4.21M KWh saved/year

• Metrics Report Highlights:

• Members lead market in Silver and Gold (+40%)

• Installed base (PSU efficiency) movement – from

less than 65 percent in „07 to about 75 percent in

‟09 * to be validated by mid Dec 09.

• More than 20 percent of desktop shipments met

CSCI bronze, silver or gold PSU efficiencies

• New Programs including Eco IT Planet Blog and

social media marketing expansion

• Developed CSCI Interactive Tool to drive member

recruitment

530+ Member Organizations

Planning ahead (2010)

Plans for the Future

• Working towards 2010 goals by building

membership, expanding global reach

• Copenhagen exposure to world leaders

• Expanding strategic partnerships (e.g., EPEAT,

BEE India, etc.)

• Alliances and regional partnerships to make it easy

for companies to take action

• Power Down for the Planet 2010 will expand to

increase participation internationally

• Expanding technical work groups into other

domains to increase impact

• Expanding influential alliances to strengthen the

charge

• Power Management Assistance Program to

increase PM deployment to 6 million units over 3

years

• First Participants:

Our Growth & ProgramsLeaders across industry making a difference

314 Members

(2007 - 2008)225 Members

(2009) 539Members

In 53 countries around

the world

Communication and Outreach is critical to

heightening awareness and creating change

Climate Savers Computing

Initiative Expands to India

Energy and cost savings are

significant for both utilities

and their customers

Climate Savers power

management seminar

transcript now online

Tiernan:

Energy

use in

computing

a big deal

Save up to $40,000 in

electricity costs by

addressing wasted

consumption

Climate Savers

Computing Initiative

Expands to India

Climate Savers program

helping PCs and servers to

be more efficient

Climate Savers Computing

Initiative Launched in the Country

Communication and OutreachLeadership in the social media

Eco IT Planet (CSCI Blog) CSCI Twitter Feed

Facebook profile

Strategic Partnerships & AlliancesLooking to expand global partnerships

U.S. Environmental

Protection Agency

Japan Green IT

Promotions Council

The Climate Group

Together Campaign

China Electronics Energy

Saving Council (CEESC)

Creating Community with Events

Membership Benefits Matrix

Benefit\Participation Level Affiliate Associate Sponsor BoardNo Annual Dues •New Member PR Template & Release • • • •Access to Members Only Web Content • • • •Access to Members Only Newsletters • • • •Participation in Annual Members Meeting • • • •Membership Listing on CSCI WebSite • • • •Use of CSCI Promotional Logo for Membership and Co-Branding • • • •Enhanced Brand, Awareness & Recognition • • • •Association & Networking with Leading Brands • • • •Case Study Development and Promotion • • •Joint Promotional Media Opportunities • • •Use of CSCI Promotional Mark •¹ •¹ •¹Influence in CSCI Technical Workgroups Some² • •Participation in CSCI Regional Workgroups Some² • •Participation in CSCI Outreach and Programs Some² • •Technical Specification Development and Insights Some² • •Influence and Participation in Harmonization Efforts Some² • •Insights and influence of market trends and events Some² • •Influence in CSCI Marketing Workgroups • •Participation in Primary Marketing Programs • •CSCI Home Page Company Logo Promotion • •Workgroup Voting Rights • •Enhanced Leadership Recognition and Networking • •Regional Workgroup Leadership Opportunities • •Workgorup Leadership Rights •Rotating Promotional and Media Schedule •Organization Direction, Program Authority •Board Voting Rights •Enhanced Personal and Brand Leadership Recognition •¹ Manufacturers or software providers that meet CSCI Certification & Promotional Mark Guidelines.² By invite only based on special needs or circumstance

Original Technical Specifications

July ‘07 –June ‘08

July ’08 –June ‘09

July ’09 –June ‘10

July ’10 –June ‘11

PC

s

Base: 80% efficient PSU*+ most recent version of ENERGY STAR

PC spec

100% 100% 100% 100%

Bronze: 85% efficient PSU*+ most recent version of ENERGY STAR

PC spec

≥20% ≥80% 100%

Silver: 88% efficient PSU*+ most recent version of ENERGY STAR

PC spec

≥20% ≥80%

Gold: 90% efficient PSU*+ most recent version of ENERGY STAR

PC spec

≥20%

Advanced Power Management 100% 100% 100% 100%

Serv

ers

Bronze: 85% efficient PSU*+ most recent version of ENERGY STAR

server spec, when available

≥20% ≥80% ≥80% 100%

Silver: 89% efficient PSU*+ most recent version of ENERGY STAR

server spec, when available

≥20% ≥40% 100%

Gold: 92% efficient PSU*+ most recent version of ENERGY STAR

server spec, when available

≥20%

Next Steps

1. Join Climate Savers Computing

in their mission to reduce global

CO2 emissions from the

operation of computers by 54

million tons by 2010

− www.climatesaverscomputing.org/

2. For more information and

additional resources

− www.climatesaverscomputing.org/lear

n/information-and-resources/

3. Also on the Climate Savers

Computing site

− Check out our Toolkit

− Browse the Climate Savers

Computing Product Catalog

− Power Management Design

Guide – coming in

December