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A JOURNEY TO A...
A CONSUMER LED MOVEMENT FOR POSITIVE CHANGE
WORLD
CHILD LABOR - THE ISSUEUNICEF ESTIMATES THAT AROUND 150 MILLION CHILDREN WORLDWIDE ARE ENGAGED IN CHILD LABOR
In the least developed countries, nearly one in four children (ages 5 to 14) are engaged in labor that is considered detrimental to their health and development.
68 countries world wide are listed as extreme risk for child labor. Agriculture underpins almost all industries, as the source of raw materials used in manufacturing. Worldwide, 90 million children between 5 and 17 years are engaged in agricultural labor.
Approximately 20 million children work in industrial production. Young girls and boys produce a range of goods including garments, carpets, toys, matches and fireworks, brassware, sports equipment and homewares. Some child labourers work from 6 in the morning until 7 at night for less than 20 cents a day.
EXTREME & HIGH RISK REGIONS
SOUTH ASIA
AFRICA
LATIN & SOUTH AMERICA
EASTERN EUROPE &
MIDDLE EAST Source: Maplecroft Child Labor Index
1 in 4 modern day slaves are under 18 years old.
CHINA
CONSCIOUS CONSUMERSCONSUMERS CARE AND THEY ARE LOOKING FOR BRANDS AND ORGANISATIONS THAT DO TOO
“We're entering a purpose-led age, where a confident and
empowered consumer is taking control.”
Colmar Brunton Better Business Better Future 2014
Child Fund Survey of American Opinions on Child Labor, 2013
88% of global consumers want companies to tell them what they are doing to operate responsibly and in support of important issues.
3/4 of consumers would be willing to change their shopping habits in response to the use of child labor
55% of consumers would be willing to spend more on clothing produced without child labor.
MODERN SLAVERY
COMPLIANCE IS A REQUIREMENT. CHILD LABOR FREE ACCREDITATION TURNS THE PROCESS INTO A COMMERCIAL ASSET THAT ENABLES CONSUMER ENGAGEMENT & EFFECTIVE COMMUNICATION OF YOUR BRAND'S VALUES.
“By increasing supply chain accountability, more workers will be protected and consumers will have greater confidence in the goods and services they buy”
Rt Hon Theresa May, Home Secretary
THE CHILD LABOR FREE ADVANTAGE
• Robust review process, covering all aspects of modern slavery
• Independent endorsement of the standard reached
• Share ethical values with consumer facing mark
• Audit to framework to cover wider ethical or environmental aspects
ACT 2015
CHILD WORK & CHILD LABOR
Appropriated from: Convention of the Rights of the Child (1990), Article 32. 1; The International Labor Organization (2012, 2014), and the United Nations definition (2014).
CHILD LABOR IS WORK UNDERTAKEN BY A CHILD, WHICH:
The Child is legally prohibited from undertaken; or
Is likely to be harmful to the Child’s health or physical, mental, spiritual, moral, or social development; or
Interferes with a Child’s education
CHILD WORK CHILD LABOR HARMFUL LABOR
A WORLD WHERE CHILDREN CAN BE FREE TO BE CHILDREN
Our vision is to create and experience a world free from child labor. We know child labor should not exist. We are on the journey to see possibilities for children around the world transformed. We invite consumers, brands, manufacturers and communities to join us on this revolutionary journey.The team at Child Labor Free
THE VISION
THE SOLUTIONCHILD LABOR FREE BELIEVES IN A STRONG HOLISTIC APPROACH TO THIS COMPLEX ISSUE. WE SHIFT THE CONVERSATION FROM NAMING AND BLAMING TO A JOURNEY OF TRANSPARENCY TO DRIVE MEANINGFUL CHANGE.
Developing ethical supply chains, child labor remediation, telling a story of transparency and providing support to communities transitioning away from labor that exploits children. We all play a part in the solution.
BRANDS CONSUMERS FACTORIES & MANAFACTURERS COMMUNITIES
Striving for authenticity
Developing ethical supply chains
Sharing social good with consumers
Utilizing buying power for good
Starting conversations about child labor
Loyal to brands that match their values
Driving a holistic and social approach to quality
Valuing communities where productions takes place
Value freedom, childhood and education
Unlocking potential through opportunity
MAKING OUR
The Child Labor Free mark is a timeless universal quality stamp. It is authoritative and simple. It is recognisable in red or black or white and can be applied to any surface. It provides positive reinforcement for the consumer illustratively, into which meaning can be built by the individual. Our mark is used in our corporate brand identity Child Labor Free and licensed to accredtied firms in the recognition of the value they have placed on ensuring a child labor free supply chain.
MARK
HOW WILL IT GROW YOUR BUSINESS
MEANINGFULLY DIFFERENT BRANDS GROW THEIR FINANCIAL VALUE FASTER AND LONGER, CAPTURING FIVE TIMES MORE VOLUME / MARKET SHARE, COMMANDING A 13% PRICE PREMIUM
CONSUMER ENGAGEMENT
Joining the consumer led conversation
Lowering reputational risk
Increased social media engagement & reach
Online brand conversations are positive and longer lasting
SALES
Sales conversion from competitors
Increased pricing opportunities
Ethical products a growing segment of the market
Point of difference
B2B opportunities
Meeting market expectations
BRAND EQUITY
Grow customer loyalty
Broader target audience
Independent endorsement on good work
Align brand values with customer values
Increased positive perception
THE CLF JOURNEY FOR BRANDSDISCOVERY ENGAGEMENT DELIVERY
Gathering & Assessment
Verification
Certification* Annual R
evie
w &
Dev
elop
men
t
Discover where your brand currently sits in the ethical space, and develop a road map to enhance this.
Child Labor Free will
● Collaborate to deliver your story
● Enable you join the consumer ledconversation
● Help to build your brand equity
● Support you to solvepotential issues
● Create authenticity in brandperceptions
● Help your customers makeinformed choices
● Help position your brand as a keypart of the solution to child labor
*Where the mark has not been awarded, corrective and remedial action plans developed with client.
MANUFACTURE COMPONENT SOURCE
OUR JOURNEYCLF believes in a holistic approach to social change. We collaborate with field inspection and audit firms, manufacturing agents, and non-governmental organisations globally.
We meet brands where they are, so we work alongside existing accreditation systems or audit procedures to meet our definition and ultimately award the mark.
Working with Ernst & Young, Saatchi & Saatchi, DLA Piper and NGO's.
DISCOVERY PROCESSA BESPOKE SESSION WITH KEY STAFF TO JOIN OR CONTINUE THE JOURNEY TO ETHICAL SOURCING AND TRANSPARENCY
NEXT STEPS...
System and information security are of utmost importance for CLF
● Landscape understanding
● Mapping the Supply Chain
● Communication and Education
● The CLF Accreditation Process
● Consumer engagement and transparency
● Understanding the investment of the process
Agree in principle
Schedule Discovery Session
CLF provides proposal to join the journey
Engagement & telling the story
Fiona Millar — Business Development Executive
+64 9 377 1985
+64 21 355 481
www.childlaborfree.com
CONTACT
IF YOU CAN MAKE PEOPLE'S LIVES A LOT BETTER YOU'VE GOT A REALLY GOOD BUSINESS.”
Sir Richard Branson
WWW.CHILDLABORFREE.COM
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