Cisco Certified Refurbished Equipment

Quick Reference Guide

Cisco Certified Refurbished Equipment increases margins, profitability and your value in the marketplace. CCRE products are remanufactured to like-New condition, upgraded, tested, and certified to Cisco specifications, and are sold with Cisco IOS® Software license and the same warranty and Cisco SMARTnet® support options as new product. Discover how Cisco Certified Refurbished Equipment helps you compete and accelerate profitability. Our Strength is in the Numbers

Billions of dollars available in secondary market salesAnalyst estimate that number will only GROW, because Cisco Certified Refurbished Equipment (CCRE) enables partners to:3 Increase value to customers3 Maintain and expand account control3 DRIVE NEW SALES

More than 2,000 current and end of sale models (EOS) available across all technologiesAnd that number is also GROWING as Cisco products are constantly evaluated and added to the CCRE portfolio.3 Like-New condition, fully remanufactured, upgraded and certified to Cisco specifications3 So compatible with New Cisco that even the ID number is the same but with “RF” added3 Valid Cisco IOS® Software license included

24/7 Worry free hardware and software support availableCisco CCRE carries the same warranties as New Cisco products. And CCRE purchases:3 Are eligible for Cisco SMARTnet® support 3 Ship in 24-48 hours from multiple inventory locations3 Have product hardware and firmware upgrades – Engineering Change Orders (ECOs)

Aggressively priced up to 80% off New product GPLVery aggressive pricing makes Cisco Certified Refurbished Equipment the perfect solution for price sensitive customers.3 Blend CCRE with New Cisco to save customers money and win deals3 Available though all Cisco partners and distributors 3 Retires Cisco Sales and Partner quota

Example:

40% CCRE Blend X 15%+ Price Delta = 6%+ Hardware Cost Savings

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For CCRE product questions, pricing, or availability, contact your Account Manager or CCRE Sales at refurbquestions@cisco.com | www.cisco.com/go/refurbished

Explore Partner Benefits

• Increase Sales: Solve your customers’ most challenging procurement requirements by offering additional solutions

• Protect Profits: Minimize bottom-line impact while addressing price and budget-sensitive opportunities

• Protect Customer Base: Offer a trusted alternative against unauthorized reseller offerings

• Enhance your value proposition to customers: Provide an integrated set of solutions with the full capabilities available to you from Cisco

Discover Customer Benefits

• Peace of Mind: Same Cisco quality, value, performance, and support as for New products

• Maximize IT Spending Budget / Low Total Cost of Ownership: Competitive pricing, no hidden costs, and financing enables customers to get the most network solution for their limited technology budget

• Optimum Performance: Latest proprietary hardware and software upgrades help ensure maximum in-network performance, reliability, compatibility and future scalability

• Low Risk: Same-as-New warranty with hardware and software support through Cisco Technical Assistance Center (TAC)

Leverage Partner Best Practices

• Engage the CCRE team early in the sales cycle for capabilities, strategies, and options. The CCRE team can assist you with resources, positioning, and other tools to help facilitate the sales process

• Propose CCRE along with new products to enable customers to meet budget or to afford more for same budget

• Offer the end-of-sale equivalent version of the product if it meets the customer’s technology requirements, the customer is only interested in the lowest price possible, and the customer is brand-insensitive

• Differentiate against products from unauthorized channels. Focus on: • Network Protection (genuine Cisco) • Budget Protection (no hidden costs for inspection and re-licensing fees)• Business Protection (Cisco SMARTnet® support for entire network)

Price Sensitive Frozen or limited IT budgets

Sell To Deals Managed Services, infrastructure or network extension, equipment sparing or lab equipment

End of Sale (EOS) Maintain legacy networks

Immediate Delivery Backordered new products

Developing Service Model XaaS or SLA-based services

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Easily Recognize 5 Ideal CCRE Scenarios