Cirrus Audio Solutions

Cirrus Audio Solutions

Home Audio

A/V Receiver

DVD Receiver

Portable Audio

Personal CD Playerwith MP3/WMA

Flash & HDD based MP3/WMA Players

Home Audio driven byDigital Multi Channel Surround Sound

• High Availability of Digital Multi Channel Content DVD• Advanced Algorithms turn any content into Digital Multi channel

Stereo Content

Multi channel Content

Many other Audio Sources

Mixing Stereo

into Multi Channel Output

Decoding Digital

Content into Multi Channel Output

Cirrus Leads in Digital Multi-Channel Market

• Cirrus - the Partner of Choice• 9 of Top 10 AVR OEMs use

primarily Cirrus DSPs today• Wide range of solutions

• Complete Library of Algorithms• In-house Software support &

development• Innovating new high end

features • Feature migration to low end

Cirrus Audio Customers

A Complete Library of Algorithms

DVD AudioDVD Audio(PCM Pack Layer)(PCM Pack Layer)

Dolby Digital withDolby Digital withCrystal ExtraCrystal Extra

Surround (6.1/7.1)Surround (6.1/7.1)

MPEGMPEG--1, Layers 1, 2, 31, Layers 1, 2, 3MPEGMPEG--2, Layer 2, 32, Layer 2, 3

A/V Receiver – The Golden Segment of Home Audio

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

1996 1997 1998 1999 2000 2001 2002e$0

$50

$100

$150

$200

$250

$300

$350

$400

$450

$500

No Surround Pro Logic Dolby Digital

DTS +6channel FASP

USA Shipments 1996-2002e A/V Receivers

Source: CEA, Cirrus

• Stable ASPs over 6 years• Mix of New vs. Old maintain

ASPs

• Continued Innovation • 1997 Dolby Digital • 1998 DTS • 2001 +6 Channels

• High End Audio Segment• Less affected by Recessions• Less affected by Booms • Long term buying decision

Cirrus Product Positioning in AVRs

•AC3/DTS/PLII•5.1/6.1•5ch x 100W

CS493xx

•AC3/DTS/PLII•96/24•6.1 •DVD-A BM•6 ch x 110W

CS492xx

High-end

•AC3/PL •5.1•5ch x 70W

•THX •96/24•7.1•7ch x 150W

CS494xx

• Ultra Low Cost• ROM’d • AC3/PL,SRS Circle Surround

• Highest Volume / Market Leader• Over 300 Production Applications Codes• Precision Decoders• IBA for lowest system cost

• Performance and Integration Leader

• Single Component Solution• Ultra Flexible• User Programmable “Framework”overlap

overlap

Midrange/Value Range

Entry

High-Midrange

CS49400 Enables Advanced AVR Performance at Mainstream Prices

• 32-bit IntegratedAudio DSP

• Lowest total system cost• No support logic or memory required

• Turnkey & Customization • Certified runtime applications• Customer programmable DSP

• Complete System Solution

• World class applications support & software solutions

• Optimized hardware

516 MOPS 32-bit Audio DSP

Cirrus Leveraging Mixed Signal Expertise to deliver a 2-chip high performance

8 Channel Audio Solution

CS49400Audio Decoder w/Sub DSP

Programmable Multi-Standard90 MIPs 24-bit DSP Plus

32-bit Cobra DSP @ 90MIPsAC-3 + DTS + Surround in ROM

AC-3 Virtual in ROMSRS Circle or MP-3 in ROM

SDRAM Controller + 6 Ch PWM16-Channel In, 16-Channel Out

144 Pin TQFP

CS425XX8 S/PDIF inputs1 S/PDIF output2 analog inputs

6 or 8 DAC outputsMCLK management

RLRCK

RSCLK

RSDATASDATA1SDATA2SDATA3SDATA4

LRCKSCLK

SDATA

RMCLK or OMCLK

DVD Receiver Market Expected to Grow by +55% in 2003*

• Making Digital Multi Channel an affordable mass market solution • Combination of low-mid AVR with a low-mid DVD player • Integration provides easier use and smaller size

• Cirrus leverages AVR leadership, DVD products into unique Total-E™ solution

+ =DVD PlayerAV Receiver DVD Receiver

*Source: IDC

DVD Receiver igniting growth in Home Theater Systems

• Tremendous Unit Growth

• Strong growth from 1999-2002e• CAGR of 70%

• Unit Sales more than tripled

• Affordable Solution• Lower Cost than AV-Receiver solution• DVD Receivers have higher and more

stable ASPs than DVD players

USA Shipments 1996-2002e for HTiB & DVD Receiver

-

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

1996

1997

1998

1999

2000

2001

2002

HTiB DVD Receiver

Source: CEA, Cirrus

Cirrus Product Positioning inDVD Receiver

• AC3/DTS/PLII• Disc Changer• 5.1• 5ch x 70W

• AC3/DTS/PLII• DVD Audio• Disc Changer• 5.1 • 6 ch x 100W

• AC3/PL • 5.1• 5ch x 20W

CS982xx

• Ultra Low cost • low cost integrated

solution

• Highest Volume / Market Leader

• high performance single chip• DVD Audio

• Performance Leader • High performance 2 chips

solution • Ultra Flexible• DVD Audio

overlap

overlap

Midrange Range

Low end

High-End

CS493xx

CS982xx

CS981xx

The next big thing in Home Audio is Room Theater

• Great Digital Surround Sound without the hassle • No more need for satellite speakers • Easy Consumer Installation• Lower System Costs

• Cirrus proprietary Algorithms enable low retail prices• Speaker Optimization Post Processing

enables great sound from low cost speaker• Parametric EQ for Flat Response• Multi-band DRC/Limiter• Psycho-Acoustic Bass• Dialog Enhancement

• Low Cost DSP Solution ready for mass market

3.1 Speaker with Virtualized Surrounds

Cirrus Supported Standard

Cirrus - the Strategic Partner in Home Audio

• Proven AVR Systems Expertise• Solutions Based on Balancing of Performance

and Cost• Internal Staff of DSP Experts• Extensive Pool of DSP Algorithms• Focused on Scalable System Level Solutions•

DSP, Video, Networking, ARM, Mix Signal, Programming Expertise, World Class Applications Support

Portable AudioSolutions

Portable Audio Consumers Want

• More Music…• Up to a full day of music on a single CD

• That’s Easy to Enjoy…• End-users already know the CD format

• That’s Perceived as Affordable• Recordable CD’s cost less than a pack of gum• Sub-$50 portables enable mainstream music devices

Portable MP3 Market hits growth curve

CD Portable Flash HDD Portable

0

5

10

15

20

25

30

2001 2002 2003 2004 2005 2006

Portable “MP3” Devices (units in millions) • CD MP3/WMA players

drive growth• penetration of 40M unit market• Most affordable solution• Over 10Hr of music

• Flash Player• Solid growth segment• Solid state and small size

• HDD Jukeboxes• Music storage capacity • High end of market

Source: Instat, CRUS

Cirrus Product Positioning in Portable Audio

• MP3/WMA/ID3-Tag• Battery Life 5-10hr• 1000-3000 Songs

CS7312

• Highly Integrated CD Solution

• Scalable SoC architecture• Multi-session support

• Performance Leader• Industry Fastest ARM7• Full set of customer tools• Highly integrated

overlap

Flash Players

CD Players

HDD Jukeboxes

• MP3/WMA/ID3-Tag• Battery Life 10hr• 20-50 Songs• Solid State

• MP3/WMA/ID3-Tag• Battery Life 10-20hr• 150-200 Songs

CS7410

• MP3/WMA/ID3-Tag• Battery Life depends• 150-200 Songs

Boombox

New CS7410 enables Sub-$50 Portable CD-Based MP3/WMA Player

• Highly Integrated System-on-Chip• Integrated DAC, Memory and

System Controller Reduces External Parts

• Scalable “Future Proof” Architecture• Supports Today’s CD, MP3 and

WMA Formats

• Complete System Solution • Hardware and Software

Reference Designs

High Level of Integration Means Low System Cost

• Integrated Delta Sigma Stereo Modulator• Integrated DAC Functionality

• Integrated Microcontroller• User Interface, File System, ...

• Internal Memory• 256Kb ROM, 80Kb SRAM

• Integrated Audio DSP• EQ, Spatialization, Spectrum, ...

• Integrated CD Servo Controller Interface• C3 Error Correction• Sample Stream Pattern Matching for ESP

• Battery Monitor